1. Conventions from other texts- Editing
http://www.youtube.com/watch?v=q_g3pT8n
ac8
• Throughout we used slow
paused editing as this is
used in folk music such as
‘Charlie Simpson’s’ ‘Down
Down Down’ and ‘Get
cape wear Cape fly’s ‘I spy’
. This helped the music
http://www.youtube.com/watch?v=4r80Q4XN
video as ‘Mad world’ like 50o&ob=av2n
folk music is slow, so the
editing helped this
complement the music

2. Conventions of other Videos - lighting
Charlie Simpson- ‘Down Down Down’
• Also we used high key
lighting as this is used in
music videos such as
‘Never Shout Never’
‘What is love’ video. Our Video
This worked well as Folk
music has connotations
of peace which the high
key lighting helped
come across.

3. Conventions of other videos –
Switch between narrative and
performance.
• We also had a
performance piece in the
video as this is normally
common of folk videos
such as ‘Charlie Simpson’s
‘Down Down Down’ or
‘Get Cape Wear Cape Fly’s
video ‘I Spy’. We cut
between performance and
narrative to make the
video more interesting.
•

4. Conventions of other videos –
Switch between narrative and
performance.
• Here is an example of
this from Charlie
Simpsons video ‘Down
Down Down’

5. Conventions of other videos – Switch
between narrative and performance
• I think this technique worked successfully as it
helped keep people engaged as it give more

6. Websites which inspired my website

7. Websites which inspired my website –
Colour scheme
• We chose to use the
colour scheme of grey,
black, white and red
which the websites of
‘Gary Jules’ and ‘Get
cape wear Cape Fly’
used .This gave it a
more modern street
feel which we had
used in the video in
the couple scene in
London.

8. How was my text style inspired
From these sites text style I
decided a soft looking round
text style would be
appropriate for the genre. I
think this helped as reach our
target audience of folk music
fans.

9. General web site and music website
conventions I used
Banner from Gary Jules website
• In my own web site I borrowed the idea of
having a banner from Gary Jules website. This
was effective to have as this would give the
audience a easy way of navigating the
website.

10. My website

11. Grey ,Black, white
and red colour
scheme taken from
My website Soft looking round text I
took from Charlie
Simpsons website
Gary Jules's website
and Get Cape Wear
Cape fly’s
Banner which I
took inspiration
from ‘Gary Jules’
site

12. Didgi pack colour scheme
• Both these websites used the same colour
scheme for their latest album so we decided
the same colour scheme for the didgipack.

13. How did the didgi pack and CD relate
to the video
• For the website I used
the colour grey as the
dominant colour
which give it a clear
link to our video as it
relates to the scene in
the street with the
couple arguing . The
red also matched the
red brick buildings
from the video.

14. Why we chose this street feel
• This street fill challenges conventions of
traditional folk music and makes it more
desirable for a younger audience. The sites of
‘Get cape wear Cape Fly’ and ‘Gary Jules’ who
both attract younger audiences had this
colour scheme.

15. Camera
• For the second couple scene I helped record
some of the shots.

16. The editing process
• I used the cutting to tool to cut shots which
were too long and I used the some of the
fading effects to make shots transitioned
smoothly between each other. I also used the
faders to make sense go into each other
smoothly.

17. Word press
• I used ‘Word Press’ to show all my research
and planning.

18. You tube
• We also used the site ‘You tube’ to find other
products of the same genre to give us
inspiration for the video.

19. Dream wether
• We designing the website I used photo shop
to create the visuals of the site and dream
weaver to make it.

20. My Personal contribution
• For the second couple
scene I helped record
some of the shots. I
also helped by doing
some of the editing
process.

21. My Personal contribution
• For the editing
process I helped with
final cut pro.

22. How could the video beimproved?

23. Feedback-Bus
• We also had mixed
responses about the
bus traveling
backwards. We were
told it gave it an
interesting effect, but
was out of place and
didn’t relate to the
narrative making it
more confusing.

24. Feedback-narrative
• From the feedback I have learnt
that it is important to make sure
the story line comes across
clearly which was a problem
with our music video some of
the scenes seem a bit out of
place such as the shots with the
birds and the boat shot. If we
had been able to get more shots
of the narrative and extended
the story line we could have
easily cut these out.

25. Feedback-Bus
• Although we were trying to get
across that the second couples
in the video were a happy
couple who were contrasting the
first this did not come across
properly and looked out of
place. If we had extended the
story of the first couple and
maybe shown more scenes of
with them so we could be more
aware of the context of why
they are fighting the audience
may have felt more close to the
characters.

26. Feedback Clouds
• We were told that the
last part with the
speed up clouds gave
a new nice close to
the video, as it helped
amplify this ‘Mad
World’.

27. Feedback -
• Extreme close ups
could have also made
the audience feel
more sympathy for
the characters. The
long shots detached
the audience from the
characters which was
not intended.

28. Feedback-Narrative
• Although we were trying to get
across that the second couples
in the video were a happy
couple who were contrasting the
first this did not come across
properly and looked out of
place. If we had extended the
story of the first couple and
maybe shown more scenes of
with them so we could be more
aware of the context of why
they are fighting the audience
may have felt more close to the
characters.