3. Introduce yourself in
the comment box…
Tell me who you are
and where you are
tuning in from
AND… Let me know
what you are most
excited about..

5. Regardless of what you are doing now…if you are
searching for MORE…. Then you are in the right
place!

6. DISCOVER
THE POWER OF BRANDING
“How to grow your
Brand & Business with
FREE exposure and
influence”

7. If I can build myself to be one of the
most publicized experts in my
industry… while I was working a full
time job and without any idea of
what the heck I was doing...
then so can you **

9. Take lots of notes and apply
these strategies within the
next 24 hours
TAKE THIS TO THE NEXT
LEVEL

10. I will show you the step by
step formula to start
generating massive traction
for your Brand and Business

12. SOUND GOOD?

13. BEFORE WE
MOVE ON…
PUT YOUR
GADGETS
AWAY!

14. TODAYS AGENDA
1)My Story and How I built my Brand
2)Where to Start with your Brand TODAY
3)The 6 Step system
4)Your Branding Acceleration Program –
how to take action
5)Q&A + Bonus Giveaway

15. 6 STEPS
1. Create the Business Plan for your
Brand (Dig deep to uncover your plan
and strategy)
2. Find your platforms
3. Be the Expert
4. Find the Contacts (networking)
5. Get that content our there (one for
me, One for you)
6. Shamelessly Promote your content

16. MY STORY…

18. MY STORY..WHERE IT ALL BEGIN

19. MY STORY..WHERE IT ALL BEGIN

21. MY STORY..WHAT I DID WITH IT…
• Build a multi 6 figure Fitness Brand
• 200 + Media Appearances
• Sponsorships and Endorsement from the
largest companies in my industry
• Licensing Deals with my own product lines
MOST OF ALL … DEMAND

22. HOW CAN I PROVIDE VALUE FOR
FREE TO GET MYSELF OUT
THERE?
Come up with 3 ideas to
collect testimonials, case
studies, feedback,
footage, create hype…

23. When you Build a Brand that is in
Demand…Business
Opportunities, Money and
Freedom comes to YOU.

24. What is holding YOU
BACK?
(60 Sec survey)

26. SO… WHERE DO YOU START?

27. BrandingJunkies Facebook Group

28. READY TO
ROCK?
6 STEP
SYSYTEM!!

29. STEP 1
Create the
Business Plan
for your BRAND

32. Your Branding &
Marketing Strategy
If you can not articulate with
clarity why someone should follow
you (yet alone buy from you) how
can you expect this to work?

33. Branding & Marketing Strategy
Complete the
worksheet….
(Within the next 24 Hours )

34. So that by this time tomorrow..
You can articulate with clarity..
• Who you are
• What you do
• Who you (Your Brand) is talking to
• What their pain points are (nice way of saying “what
problems they have”)
• How YOU provide solutions
• What your communication style is
• The talking points you are going to be known for

35. “If you don’t have time to write
down your goals (and
strategy),where are you going to
find the time to accomplish
them?”

36. 3% if Harvard MBAs make 10
times as much as the other 97%
• I know what I want
• I know when I want it by
• I know what my strategy is to
get there
**

37. The Beauty about this process…
• You can Design you others perceive you
• You can control what you are known for
• You can Create the ways in which you add
value
• You can Demand attention and Exposure
• You can Create your following and
influence

38. Pinky Swear you wont tell?
I’ll show you mine…..

39. Once you have mapped out your
plan and strategy…
YOU ARE READY FOR TAKE-OFF
TIP: Remember to book brainstorm
sessions at least once a month
(update your Branding Strategy
Doc)

42. What do we know?
Lets start with the
FACTS!

44. What is your
expert area?
Your Genius
Gift (Talent)
and your
Passion…

45. My purpose and Mission
MY MISSION
To Teach 1 million PASSION experts
how to build Powerful & Profitable
Businesses by leveraging the Power
of Branding by 2021

46. STEP 2
PICK YOUR
PLATFORMS

49. CREATE A LIST
OF PLATFORMS
NOW THAT YOU KNOW WHO YOU ARE
AND WHAT YOU TALK ABOUT..
AND MORE IMPORTANTLY WHOM
YOUR BRAND IS TALKING TO (AVATAR).
WHERE ARE THESE PEOPLE?

50. CREATE A LIST
OF PLATFORMS
LIST AT LEAST 20 PLATFORMS
• WEBSITES
• MAGAZINES
• TV STATIONS
• RADIO SHOWS
• PRINT
• PODCASTS

51. TIP

52. STEP 3
BE
THE EXPERT

53. ALL YOU HAVE TO DO (ALL THE TIME) IS
PROVIDE SOLUTIONS TO THE PAIN
POINTS YOU HAVE IDENTIFIED IN YOUR
BRANDING PLAN…
(AND BE REALLY FREAKIN’ GOOD AT IT)

54. DECIDE BASED ON YOUR IDEAL
AUDIENCE..
What is the best method of
communications for your peeps?
• VIDEO
• BLOGGING
• PODCAST
• SOCIAL MEDIA
• REPORTS
HOW DOES YOUR TARGET PERSONA LIKE
TO RECEIVE THEIR CONTENT..AND HOW
DO YOU ENJOY CREATING IT?

55. SET DEADLINE :
WITH IN 5 DAYS FROM TODAY..
CREATE 5 PIECES OF CONTENT
WHICH PROVIDES A SOLUTION TO
YOUR AUDIENCE BASED ON THE
“PROBLEMS” YOU HAVE IDENTIFED

57. TIP
CHILL…
PICK 1 or 2 

58. RECAP
 24 HOURS : YOU KNOW YOU NEED A STRATEGY AND YOU ARE
GOING TO BUILD OUT YOUR PLAN TO BE AS DETAILED AS MINE
 TONIGHT :YOU ARE GOING TO DECIDE WHICH YOU PREFERRED
METHOD OF PROVIDING YOUR CONTENT IS
 5 DAYS: YOU ARE GOING TO CREATE AT LEAST 5 PIECES OF CONTENT
YES?

59. STEP 4
Find Your Contacts

61. Set aside at least 1.5 hours per
week (re-occurring/in
stone/standing) appointment to
work on your marketing and PR (out
bound pitches and networking)
…this 1.5 hour apt starts this week
YES.. YOU HAVE THE TIME!
(you just didn’t know exactly what
to do…)

62. FINDING YOUR CONTACTS:
STEP 1 : Grab that list of platforms you have built
STEP 2: Create a column titled “contacts”
STEP 3: Before e-mailing or getting in touch with
anyone look up the contacts contact info
STEP 4 : Update this contact information on your
list

63. HOW TO FIND THE CONTACTS:
You are looking for editors,
publishers, producers and blog
owners etc.

65. Add contacts to your
Platform lists (Should
have at least 20
contacts you can reach
out to)

66. STEP 5
GET YOUR
CONTENT OUT
THERE

67. It is important to have you
expert content on your own
blog as well as you expert
content on other
platforms….
HERE IS HOW THIS WORKS…

68. “ONE FOR
ME & ONE
FOR YOU”

69. THE “Being the expert” SYSTEM….
Decide which day of
the week you are going
to post on your
platforms..
AND do it like its JOB
(because it is)
….starting this week

70. TIPS FOR YOUR CONTENT
• Plan ahead what you plan on posting
• Put it out there that you will be
posting it (so you feel like a loser if
you don’t)
• Put time in your schedule to create
the post
• Put 15 minutes in your schedule to
promote the post (social media and e-
blast)

72. AND…ONE FOR YOU..
During that 1.5 hour pitching session you
will begin to make connections with
contacts
The goal – Get your content on their
platforms in front of their audience who
is your ideal clientele

73. Getting your content our there does 2
(maybe 3 ) things
1) It establishes authority and influence
(credibility)
2) It makes you more “Google-able”
(exposure and demand)
3) Gives you an EGO boost (whatever
turns you on…)

74. CHECK IN….

75. STEP 6
SHAMELESSLY PROMOTE

76. ANYONE WHO MENTIONS YOUR NAME
ANYWHERE… YOU MAKE SOMETHING
OUT OF IT
“NEWS”
“IN THE PRESS”
“AS SEEN ON”

77. HOW?
• Save everything (Get copies and
Screen Shots)
• Promote it via your social media and
blog (if you have one)
• Post it in your portfolio

78. TIP: My Rule of 1 in 3 when posting on social media
People want to follow people, they will follow you for
you. Just promoting “Look at me .. I’m so amazing.. I’m
famous” is uber ANNOYING
1) Post your show-off stuff (media hits and published
content)
2) Be the expert and provide solutions (asking for Nada
in return)
3) Post your life ( Where your personality comes
through)

80. RECAP
1. Create the Business Plan for your
Brand (Dig deep to uncover your plan
and strategy)
2. Find your platforms
3. Be the Expert
4. Find the Contacts (networking)
5. Get that content our there (one for
me, One for you)
6. Shamelessly Promote your content

81. My Guarantee…
If you follow this strategy
consistently, you will build your
expert brand which is in
demand and your exposure will
begin to snowball

82. Once people see that you are consistently
providing quality expertise in a strategic way,
you will get noticed.
The more exposure you get, the more
exposure will come.
People, Business and Brands will seek you
out and contact you (and PAY you)!

84. Who is excited to
put your own
Branding System
into action?

85. If you have enjoyed this Free Training and
you’d like to know how to fast track and
apply everything ASAP then…
Lets talk about taking your
Brand to the next level

86. As Promised..
I do not want to leave you
hanging, I want to show
you exactly how you can
put this all into action right
now
**

91. “I just completed all the videos and
worksheets and I wanted to send you a
massive THANK YOU! This course has made
the painful process of knowing what the
heck to do so much easier. It is so refreshing
to have literally everything laid out for me.
The best part is all the access to your screen
so that I can actually see exactly how to do
everything. I am now working on pitching
myself and running my social media exactly
like you taught me and I am seeing great
results. I’ve already been in talks with a TV
show for my own show on the W network.
And I am contributing my content regularly.
The future of my brand is looking better than
I could have ever imagined thanks to your
training! Woohoo”
Carmen McDonald, Fitness and Health
Professionals

92. “Stephanie…you are a rock star! Your content is
incredible and I’ve been glued to the Power of
Branding for the last few days. I know that
applying all these tools and training will get me
“un-stuck” and plowing forward. I am more
motivated now than ever to follow my dreams
thanks to this practical and useful content. The
knowledge in this course in “un-ending”. I love
that you so openly and candidly share
EVERYTHING you did to build your brand. Thank
you Stef"
Gillian Mandich, PhD health promotion & child
health. Co-host @HHDiary

93. "Thank You SJ! Since taking the Power
of Branding course I have taken my
Branding and Marketing “know-how”
to the next level! I had no idea just
how do-it-yourself promoting my
business and service could be. I am
confidently pitching myself in
networking and exposure
opportunities and I am crystal clear
on the game-plan for my brand. The
video lessons were straight and to the
point just like everything you do. Can’t
wait to continue working with
you…this content rocks”
Jorgina Lee , Real Estate Entrepreneur

94. What does it look like?
Everything we talked about today in step-by-
step video modules (all under 10 minutes)
and designed for you to watch and apply in
real time!
Let me show you…

100. I am going to make this a no brainer…
If you register while you are on this webinar and expires in 48 hours….
I will send you a recording of my webinar from my private coaching calls
where I build your Brand and Marketing Plan with you in real time.
In 1 Hour you will have complete clarity and direction…
All you have to do it watch and show up with a pen and paper..
Just give me 1 hour of your un-divided attention and you will have your
Business Plan for your Brand. This WILL change the game for you!
BONUS : WEBINAR ONLY

101. 100 % Money
Back Guarantee
If you don’t think
the content will
change the game
for you.. I will
refund everything
...no questions
asked!

102. Here is the BEST part…
Since I just released this course at the end of 2014…this Feb is
my final promotion for this course.
It is the first time I am taking everything I do offline with clients
(and get paid a lot of money to do so) …online!
So you will be the first to get ahold of this information…
And just for that..

103. Here is the BEST part…
I’m offering it to you for 50% OFF During this
webinar and for 48 hours afterwards
USE THE PROMO CODE : “DISCOVER11”

104. The Power of Branding Video Course– Regular $179
BONUS #1 : Media Kit Builder – Regular $29
BONUS #2 : Branding Formula Report $11
BONUS #3 : Group Strategy coaching call $397
$616Today ONLY $89.50
www.PowerOfBranding.com

105. USE THE PROMO CODE : “DISCOVER11”

106. Q & A
PROMO CODE “DISCOVER11”