Chris James, MD Steel Media
Today’s agenda1. Introducing bada   o   The app market, where       bada / Samsung Apps fits2. The bada student developer ...
1. INTRODUCING BADA& SAMSUNG APPS
The app market1.       Analysts put value at $17.5 bn by         2012, $29.5 bn by 2013     o       Screen Digest, Gartner...
Introducing bada – some facts1.       Launched in 2010, bada (‘ocean’) is         Samsung’s own in-house OS     o       Sa...
Samsung Apps            worldwide eployment                         UK          Netherlands                               ...
Why bada for development?1. All tools are free – no (hidden) subscription        fee2. Extensive documentation and support...
2. BADA STUDENT DEVELOPERCHALLENGE
5 Reasons you should care!1. Money!!!   o   £15K prize fund and       multiple prize opportunities2. Free Mobile Phone   o...
How does the challenge work?1. Introductory Lecture (Now!)    o    Heads-up on the platform2. 24hr Codeathon (c.2 weeks)  ...
What are we looking for?1. Cool apps of any kind    o   Productivity, games, web-        apps…just not scientific        c...
How will Samsung promote apps?1. Apps feature in a   dedicated category2. Promote category and   apps in newsletter3. Prom...
3. MOBILE ISSUES ANDINSPIRATION
Things to think about on mobile                    platforms…1.   Limited screen size2.   Different inputs     o    Touch,...
Things to think about on bada…1. New inputs – face   recognition2. NFC support3. High UIX standards  o    Text-to-speech a...
What’s achievable in timeframe?1. Need to be realistic about   what can be done – not   an MMO!2. Simple games/apps can   ...
Inspiration…Flight ControlDev: FiremintDev Time: 2 weeksTeam size: 1Downloads: 3 million +Concept: Guide planes   to runwa...
Inspiration…Doodle JumpDev: Lima SkyDev Time: c. 2 monthsTeam size: 2Downloads: 10 million +Concept: Jump between   moving...
Inspiration…The Moron TestDev: DistinctDev, IncDev Time: UnknownTeam size: SmallDownloads: 1 million+Concept: Simple quiz ...
Inspiration…Apps Round Up1. My Secret Folder  o   Store private files, pics with a      password2. Pimp Your Screen  o   S...
Inspiration…Student Apps (1)The following apps were completed by student devs   on Bada platform in under 6 weeks.OOM(Out-...
Inspiration…Student Apps (2)The following apps were completed by student devs   on Bada platform in under 6 weeks.badaPong...
Inspiration…Student Apps (3)The following apps were completed by student devs   on Bada platform in under 6 weeks.First Ai...
Inspiration…Student Apps Round UpSome other app ideas…•   Currency Converter     o Converts between EUR and USD     o Gets...
Inspiration…General IdeasA few themes/types:o   Olympics – big in    2012, Samsung a sponsor    and free graphics packo   ...
Do’s & Dont’sDo give yourself plenty of    time for testingDo plan out your app and get    adviceDo think about the best s...
Business Models 101How will your app be monetised?(What    effect on design?)1.       Premium     o      Charge a fee for ...
4. WHAT NEXT?
How can I get involved?1. Form a team (1-5)2. Sign up at    badachallenge.com3. Have a cool idea4. Download the SDK and   ...
HELP!!!     Don’t panic there’s plenty at hand…•   SERI team during lectures,    codeathons and online•   Online developer...
REGISTER NOW AT:    BADA.DEVELOPERS.COM &   WWW.BADACHALLENGE.COM                        Contacts:        (Steel Media) Le...
Bada challenge Introduction
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Bada challenge Introduction

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An introductory slideshow on the bada Student Developer Challenge 2011 by Steel Media's MD, Chris James.

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Bada challenge Introduction

  1. 1. Chris James, MD Steel Media
  2. 2. Today’s agenda1. Introducing bada o The app market, where bada / Samsung Apps fits2. The bada student developer challenge o How it works, what’s on offer we’re looking for3. Inspiration o What sort of apps can be created in 8 weeks?4. What next? o How to get involved and where to get help
  3. 3. 1. INTRODUCING BADA& SAMSUNG APPS
  4. 4. The app market1. Analysts put value at $17.5 bn by 2012, $29.5 bn by 2013 o Screen Digest, Gartner, etc2. Multiple business models: Freemium vs Premium o Multiple tiers of app pricing established, but 99 cents and free appear to be leading o Also revenue via in-app purchase and advertising3. Main stores (apps) o Apple App Store (c.450K) o Android Market (c.250K) o Samsung Apps Store (c.13K)4. Games lead the way, but there is demand for all app types o Games dominate most charts of downloads and revenue, but opportunities in every category
  5. 5. Introducing bada – some facts1. Launched in 2010, bada (‘ocean’) is Samsung’s own in-house OS o Samsung are the world’s biggest handset manufacturer2. The platform has a global install base of 8.1 million o C.300,000 in UK so far o Samsung Apps store in 18 territories3. bada users are voracious consumers of content… o Average of 17 apps per person downloaded in UK o 110M cumulative downloads globally, 5.3M in the UK4. …and there’s comparatively little competition in the store o C. 13,000 apps at present
  6. 6. Samsung Apps worldwide eployment UK Netherlands Germany Russia Canada France Spain Italy USA Turkey KoreaMexico China Taiwan Brazil Singapore South Africa Australia
  7. 7. Why bada for development?1. All tools are free – no (hidden) subscription fee2. Extensive documentation and support o Various formats – main access point is bada developer site3 .Very good QA process – external software quality testing for your apps o If defects are detected the developer gets a detailed defect report and video4. Low entry barrier o All tools/docu free on website o C++ as programming language (traditional language for embedded systems) o Very well-abstracted programming interface - low-level details are covered by platform5. bada vision o Smartphone for everyone (= bring smartphone experience into a lower price segment -> huge potential globally)
  8. 8. 2. BADA STUDENT DEVELOPERCHALLENGE
  9. 9. 5 Reasons you should care!1. Money!!! o £15K prize fund and multiple prize opportunities2. Free Mobile Phone o Wave II for each team3. Expert Support o SERI team on hand at codeathons, lectures, etc4. Priceless Promotion o ALL apps pushed on the Samsung Apps store5. Bragging Rights o Compete vs other Unis
  10. 10. How does the challenge work?1. Introductory Lecture (Now!) o Heads-up on the platform2. 24hr Codeathon (c.2 weeks) o Prototype your app3. Halfway Checkpoint (+ 4 weeks) o Send in an executable file and get feedback + tips4. Submission Deadline (+ 4 weeks) o Final apps are checked and shortlist created5. Grand Final (Mid-January) o Apps presented and winners selected6. App Promotion (Feb onwards) o ALL qualifying apps promoted
  11. 11. What are we looking for?1. Cool apps of any kind o Productivity, games, web- apps…just not scientific calculators!2. Critera – we’re judging: o (a) level of innovation o (b) suitability for the bada/mobile platform o (c) commercial feasibility o (d) quality of application*(* At the codeathon judging stage development progress will be used in place of quality.)
  12. 12. How will Samsung promote apps?1. Apps feature in a dedicated category2. Promote category and apps in newsletter3. Promotion of category on Samsung channels4. News coverage on Steel Media channels5. Regular press releases
  13. 13. 3. MOBILE ISSUES ANDINSPIRATION
  14. 14. Things to think about on mobile platforms…1. Limited screen size2. Different inputs o Touch, voice, motion, face recognition, etc3. File-size o Smaller is better – but less of an issue now (OTA download)4. Constantly connected o But again bear in mind data issues / costs5. Multiple SKUs o Need to support diff handsets, so easily portable apps are best
  15. 15. Things to think about on bada…1. New inputs – face recognition2. NFC support3. High UIX standards o Text-to-speech and speech-to-text interface4. Support of Flash and Web technologies o HTML5, WAC2.0, etc5. The bada vision o Potentially have bada on other appliances in future too
  16. 16. What’s achievable in timeframe?1. Need to be realistic about what can be done – not an MMO!2. Simple games/apps can be v. successful3. Think of idea that can be prototyped quickly4. Focus on doing one thing really well5. Leave time for testing!
  17. 17. Inspiration…Flight ControlDev: FiremintDev Time: 2 weeksTeam size: 1Downloads: 3 million +Concept: Guide planes to runways using touch-screen controlsKey elements: Intuitive controls, simple graphics, well-balanced
  18. 18. Inspiration…Doodle JumpDev: Lima SkyDev Time: c. 2 monthsTeam size: 2Downloads: 10 million +Concept: Jump between moving platformsKey elements: v.simple accelerometer controls, distinctive visual style
  19. 19. Inspiration…The Moron TestDev: DistinctDev, IncDev Time: UnknownTeam size: SmallDownloads: 1 million+Concept: Simple quiz questions with twistKey elements: Basic core formula + regular updates + competitive element (fast time)
  20. 20. Inspiration…Apps Round Up1. My Secret Folder o Store private files, pics with a password2. Pimp Your Screen o Simple app to update theme on iPhone3. Flick Kick Football o Simplified variation on sports4. My Alarm o Sounds alarm if phone is stolen/moved
  21. 21. Inspiration…Student Apps (1)The following apps were completed by student devs on Bada platform in under 6 weeks.OOM(Out-of-memory) o OpenGL ES game o Brain game: remember which of the 4 cubes moved
  22. 22. Inspiration…Student Apps (2)The following apps were completed by student devs on Bada platform in under 6 weeks.badaPong o 2 player pong game o Connection via Bluetooth
  23. 23. Inspiration…Student Apps (3)The following apps were completed by student devs on Bada platform in under 6 weeks.First Aid app o Make emergency calls in different countries with one click o Visual representation of first aid techniques
  24. 24. Inspiration…Student Apps Round UpSome other app ideas…• Currency Converter o Converts between EUR and USD o Gets current rates from online web resource• GeoCaching o Real world items are related to geo codes• Drinking Games o Summary of games that involve drinking (very student-like)• WorkoutTrainer o Tips about training and nutrition• FingerDraw o Drawing app with fingers• Arcade Clones o Tetris, Snake, Breakout
  25. 25. Inspiration…General IdeasA few themes/types:o Olympics – big in 2012, Samsung a sponsor and free graphics packo Web-apps and readerso Mobile tour guide (e.g. Banksy Bristol tour)o Countdown clock (D-hour)o Apps for kids (colouring books, stories, etc)o Use of existing APIs for Maps, Weather, etc
  26. 26. Do’s & Dont’sDo give yourself plenty of time for testingDo plan out your app and get adviceDo think about the best skill- sets of your teamDo take inspiration from other apps but...Don’t just rip-off an ideaDon’t use IP without permission, it won’t get into the store!
  27. 27. Business Models 101How will your app be monetised?(What effect on design?)1. Premium o Charge a fee for your app – what price? - range from 59p2. Freemium o Free-App to download with in-app purchase or level packs3. Ad-funded o Totally free app to download/play with embedded ads4. Combo o A combination of some of the above models (i.e. paid app with in-app purchase and ads)
  28. 28. 4. WHAT NEXT?
  29. 29. How can I get involved?1. Form a team (1-5)2. Sign up at badachallenge.com3. Have a cool idea4. Download the SDK and have a play, from developer.bada.com5. Turn up to codeathon6. Make a good app!
  30. 30. HELP!!! Don’t panic there’s plenty at hand…• SERI team during lectures, codeathons and online• Online developer resources developer.bada.com• The challenge site itself www.badachallenge.com• Local mentors where available (see challenge site or enquire)• Bada books and test handsets on loan to University• Check out online media such as www.PocketGamer.Biz
  31. 31. REGISTER NOW AT: BADA.DEVELOPERS.COM & WWW.BADACHALLENGE.COM Contacts: (Steel Media) Lee Kenny, Events Manager lee.kenny@steelmedia.co.uk (SERI) Manfred Bortenschlager manfred@partner.samsung.comTwitter: #badastudent Facebook: Facebook.com/BadaChallenge

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