Jose Henrique Berrio Trujillo CEO, yonohagofila.com

3. Records
CONCEPT
Yonohagofila.com is a service that allows you to purchase a Fast Pass for different kind of places, without having to
stand in lines.
You and your friends can apply through the website or our Linebreaker Crew who guarantee a cool service. You will
pay on location or through the app!
TARGET
• People between 18 and 50 years of age
• Live in Bogota
• Professionals and/or students that are busy and who spend their leisure time on activities related to restaurants,
sport bars, travel, fitness, beauty
• It is routine for them to take impulsive decisions and make no planning for leisure activities
ESTABLISHMENTS
• Public
service
payment
• Banks
• Others
• Bars
• Hotels
• Beauty parlors
• Restaurants
• Leisure activities (soccer, bowling, etc.)

5. v
CLIENT SEGMENT
Establishment
Phase 1
Bars, discos, Parking
Users
Phase 2
Rush hour
Saloon, Restaurants and others
Any ´cool´person 18 to 45 years old, with a high ranking
in Linked in and good PR, with aspirations to receive
VIP treatment
ALLIES
Associations
specially bars
Payment
Methods
Local city
Hall
CHANNELS
Establishments
Direct Impact
PR of the sector
Support team
Tele Marketing
Establishment
owners
USERS (Postulate App)
PR Compensation
Packages
Establishment owners
-By PR of Yonohagofila.com
Rock Star's referrals
VALUE PROPOSITION
Establishments
Partner that guarantees new incomes, more TOP clients
that are more profitable and very cool. providing
everything for the same effort
USERS (Postulate App)
Not waiting in line and receiving a VIP treatment
which the user feels he deserves
REVENUES
Sales of FastPass to final user: $7.500 per unit Cost of service for operation and
PR: $3,000 X 4 units
Business Model Canvas

6. Records
1. The
customer
can
pay
for
establishment
services
(cover,
entrance
=ckets,
parking,
etc.)
2. The
establishment
must
include
and
update
allot
of
informa=on
(e.g.
update
product
catalog),
or
must
accomplish
ongoing
management
for
the
plaBorm
to
work
correctly
3. Addi=onal
resources
are
required
from
the
establishment
for
the
plaBorm
to
work
(personnel,
hardware
and/or
soHware)
4. Ease
for
sta=s=c
analysis
5. Allows
e-­‐Marke=ng
through
database
(social
network,
emailing,
sms,
etc.)
6. Ease
to
manage
bookings
and
request
for
purchases
7. Special
benefits
for
the
establishment's
customers
do
not
directly
depend
on
the
establishment
8. Allows
people
to
know
how
many
space
is
required
to
be
a
VIP
user
when
going
to
the
establishment
9. Allows
customers
to
book
on
different
categories
and
types
in
just
one
place
10. Guarantees
a
personalized
service
to
end
customers,
fast
check
and
customer
service
11. Generate
addiGonal
income,
to
the
establishment,
through
a
Fast
Pass
charge
12. AddiGonal
source
of
direct
income
(cover,
parking,
etc.)
13. End
customer
does
not
need
to
make
lines,
he
has
Fast
Pass!!!!
14. Create
quality
end
customers
that
spend
allot
and
give
good
Gps
15. Give
away
devices
to
the
establishments,
for
them
to
use
the
plaRorm
16. The
establishment
may
hunt
high
value
customers

9. Strategy for distribution channel
(PR and establishment)
• Data base (guest+ establishments) treatment with
Doble Opt-in.
• We Require 30 FastPass per extra day.
• Conclusion: operation value X user for PR= 2,000
pesos/with YNHF $0
OPERATION
• Line Breaker
• Hardware
• Logistic Operation
• Commissions
• Financial and transactions
• 100, 000,000 of Pesos
(Declared)
• 5,000,000 covers
• In 1,200 establishments
of high traffic
• (1,000,000,000 of utility)
Colombia
11% BOGOTA:
555000 covers
YO NO HAGO FILA
Share 17.5%
18,000 users
5 Frequency of Use
96,000 FastPass
Establishment=240
FastPass Month
$720,000,000 Year
ENTRANCE
X
ESTABLISHMENT
YEAR:
7,200
,000
PESOS
CAC
USER
YEAR:
$0
PESOS
CAC
ESTABLISHMENT
YEAR:
3,100,000
PESOS
MARGEN
X
ESTABLISHMENT
:
41%
APROXIMATE
Marketing and Sales

11. Q3´13
Business Model Design
Prototype (3 versions)
Construction of Business
Q4´13
5 sessions final consumer
2 sessions establishment owners
Q1´14
$: 14.3 M
Parking-Wedding-Bar-
Restaurant
(100) Control users
Q2´14
$: 20 M
(5) Establishments: Parking, Bar
(500) Control users
(70) Direct signed
establishments
(8,000) Users controlled
Q3´14
$: 45 M
(50) Hot Establishments
(100) Signed
establishments
(3000) Active Users
Road Map
INVERSION: APP DEVELOPMENT (pivot)+ Business Model Test (pivot)+Hardware 65 Million