8. 8
What story to tell
Asset-Backed
Secured Loan
Straight Loan
Convertible
Loan
Preferential
Equity
Common
Equity
Provide comfort on
the downside
Sell them upside /
story
13. 13
Pack everything you
need
How to prepare fundraising
Series A
Search the Web for
Info
Read a Book Learn Basic
Vocabulary
Ask tips from People
with Experience
20. 20
Irrelevant Statement on Market
“According to Gartner, the internet of things
industry in Europe will reach 10 trillion dollar in
2020. Our business plan assumes we will take 1%
of this market.”
Still one business plan out of three
21. 21
Wrong Assumptions on Simple Facts
“We will hire an experienced business
development profile with sector knowledge to
launch international sales. Our estimated cost for
that person is €35,000”
Motivated entrepreneur
22. 22
Unprofessional Behavior
“Thanks for introducing that company to us. We
have been exchanging emails in the past with
them. They were going to send some time slots for
a meeting but never got back to us.”
VC Investor
23. Key Takeaways
• Cash is King
• #FOMO can be your friend
• Prepare for the journey
• Make sure the math works
• Wheel of fortune
• Irrelevant Statement on Market – 1% rule
• Wrong Assumptions on Simple Facts
• Unprofessional Behavior