How subscription services inspire grocerant creativity

1. IT’S A WRAP
A ROUND-UP OF IDEAS FROM THE
“OUT OF THE BOX” IDEATION SESSION

2. Team challenge
BIG IDEAS

3. task
One big idea from each team based on any of
these “winning” elements:
Customer Engagement
Life-hack
Foodie-appeal
Niche
Food Transparency
Packaging
Family meals
Technology enabled marketing & delivery

4. GROUP 1
Concept name: Bene Box
Target Audience: Gen Y, University Location
Trend Area: Customer Engagement, Technology
Enabled Marketing
Concept Statement: 1- Click food box focused on a
key benefit (protein, recovery, fitness), curated by
students for students
Operational Implications: Little to no cooking, 5 –
10 grocery SKU’s, technology enabled (see
illustration)

5. Group 1 Illustration

6. GROUP 2
Concept name: Comfort Cuisine
Target Audience: Seniors (65+)
Trend Area: Customer Engagement, Food
Transparency
Concept Statement: This program focuses on
special senior-focused dietary concerns
Operational Implications: Store understands
preferences and engages with seniors by retaining a
dietary profile…seniors come in with a loyalty card
and receive pre-portioned, affordable meals

7. GROUP 3
Concept name: Crock Pot Meals
Target Audience: Boomers, Suburban
Commuters
Trend Area: Life-Hack
Concept Statement: Complete meal for pick-up.
Easy & convenient with an emotional trigger
Operational Implications: Manufacturer's create
the kit and send in to store

8. GROUP 4
Concept name: What’s For Dinner
Target Audience: Gen X, Middle America
Trend Area: Customer Engagement
Concept Statement: Provide recipes and opportunities,
in-store, to engage shoppers. Family competitions, local
Chef recipes, on-the-spot recommendations based on
what’s already in your cupboard, pay-it-forward meals
Operational Implications: Tie recipes into protein specials.
Incent engagement with social media – “what did you
make for dinner?” Concept might lend itself to a branded
stations

9. GROUP 5
Concept name: Family Made
Target Audience: Gen X, Urban Professional
Trend Area: Family Meals
Concept Statement: Meal assembly kits offered at
multiple skill / assembly and prep levels. In-store or
online ordering with opportunity for family time, learning
and socialization. Potential for new store department
Operational Implications: Ordering kiosk could be in new
wine / coffee bar. Stress ease in prep, could be
customized for finicky kids. Recipes available via video /
QR code

10. GROUP 6
Concept name: From Our Kitchen to Your Car
Target Audience: Aging Boomers, Health-Conscious
Lifestyle
Trend Area: Life-Hack, Technology-Enabled Marketing
Concept Statement: Curbside pick-up – thank you with
discounted meal kit with all ingredients for a family meal
Operational Implications: Customers order groceries
online, designate pick-up times and receive either a meal
kit (for now or for later) and a coupon to use later. Unique
ingredients drive customers to try new things that are
healthy, local and in-season. Customers will shop new
areas of the store

11. Thank you!