BrainBoostCookies LLC<br />1<br />Christoph Krienen, André Scholz, Christopher Henseler<br />
<ul><li>The Organization’s Scope
The ACCESS Model
Social Media SWOT Analysis
Social Media Implementation Plan
The Four Pillars of Social Media Strategy
World premier of our commercial</li></ul>Topics Covered<br />2<br />
The Organization’s ScopeType ofIndustry<br />food industry (secondary sector)<br />Main activities:<br />purchasing manage...
Cookies<br />The philosophy of BrainBoostCookies is to distribute a new product which increases the concentration with out...
The Organization’s ScopeMarket Segments<br />5<br />Target market:<br />USA<br />premium segment<br />Target customers:<br...
The Organization’s ScopeDistribution Channels<br />6<br />Premium Coffee Shops <br />Gas stations<br />Bakerystores<br />C...
Increased Brand Awareness<br />generatea brandfamiliarity<br />generate word of mouth and buzz (blog, podcast, video)<br /...
togetmoreinformationforoursocialmediaactivitieswecreateda customersurvey<br />toget a higherlevelofresponsewedrawrandomlys...
The energy blogger <br />high level of education <br />high level of responsibility  <br />is always restless <br />uses  ...
The non-sleeper<br />high level of education / high ranked job<br />needs energy to achieve all his targets<br />spends mo...
The smart user<br />high level of education<br />lower job ranking level<br />uses coffee to increase his performance if n...
The epicure<br />uses coffee and sweets to escape from daily routine<br />different levels of education<br />hard worker, ...
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Social Media Marketing BrainBoostCookies Presentation

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This is the final presentation of the BrainBoostCookies project group in the UCR class "Social Media Marketing"

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Social Media Marketing BrainBoostCookies Presentation

  1. 1. BrainBoostCookies LLC<br />1<br />Christoph Krienen, André Scholz, Christopher Henseler<br />
  2. 2. <ul><li>The Organization’s Scope
  3. 3. The ACCESS Model
  4. 4. Social Media SWOT Analysis
  5. 5. Social Media Implementation Plan
  6. 6. The Four Pillars of Social Media Strategy
  7. 7. World premier of our commercial</li></ul>Topics Covered<br />2<br />
  8. 8. The Organization’s ScopeType ofIndustry<br />food industry (secondary sector)<br />Main activities:<br />purchasing management<br />production<br />distribution<br />Marketing<br />3<br />
  9. 9. Cookies<br />The philosophy of BrainBoostCookies is to distribute a new product which increases the concentration with outstanding quality and highest convenience.<br />Icecream<br />Cookie flavored icecream with our brain boost providing ingredients<br />Coming soon<br />BrainBoost Energy Drink, Brain Boost Toffee<br />The Organization’s ScopeProduct Lines<br />4<br />
  10. 10. The Organization’s ScopeMarket Segments<br />5<br />Target market:<br />USA<br />premium segment<br />Target customers:<br />students, working people who have a need forenergyandconcentration<br />age: 14-55<br />trendy, modern lifestyleorientated people<br />Competitors:<br />energydrinks, regularcookies<br />
  11. 11. The Organization’s ScopeDistribution Channels<br />6<br />Premium Coffee Shops <br />Gas stations<br />Bakerystores<br />Clubs / Bars<br />Future: <br />online shop (Create youowncookies)<br />
  12. 12. Increased Brand Awareness<br />generatea brandfamiliarity<br />generate word of mouth and buzz (blog, podcast, video)<br />Reputation Management<br />influence the way potential and existing customers perceive our brand (wikis, twitter, monitoring)<br />Build up a brand community<br />Forum, online games, mobile apps<br />The Organization’s ScopeSocial Media Marketing Goals<br />7<br />
  13. 13. togetmoreinformationforoursocialmediaactivitieswecreateda customersurvey<br />toget a higherlevelofresponsewedrawrandomlysomeourmerchandisearticles<br />Customer Survey<br />The ACCESS ModelAudience Survey<br />8<br />
  14. 14. The energy blogger <br />high level of education <br />high level of responsibility <br />is always restless <br />uses social networks, mobile applications<br />knows a lot but not in detail<br />needs energy all day<br />The ACCESS ModelAudiencePersonas<br />9<br />
  15. 15. The non-sleeper<br />high level of education / high ranked job<br />needs energy to achieve all his targets<br />spends money on quality goods<br />health orientated<br />uses social networks in a moderate way<br />The ACCESS ModelAudiencePersonas<br />10<br />
  16. 16. The smart user<br />high level of education<br />lower job ranking level<br />uses coffee to increase his performance if needed<br />buys sometimes sweets, cake or cookies<br />is normally not an active part in social networks (only reader)<br />Prefers traditional ways of communication<br />The ACCESS ModelAudiencePersonas<br />11<br />
  17. 17. The epicure<br />uses coffee and sweets to escape from daily routine<br />different levels of education<br />hard worker, but energy not so necessary for fulfilling the tasks belonging to his job<br />careful with using money for buying sweets<br />is willing to spend money on good quality<br />is interested in giving his knowledge to others<br />lives a healthy way of life<br />The ACCESS ModelAudiencePersonas<br />12<br />
  18. 18. Social Media SWOT AnalysisStrenghts/Weeknesses<br />13<br />
  19. 19. Social Media SWOT AnalysisOpportunities / Threads<br />14<br />
  20. 20. 15<br />Social Media Implementation PlanThe Four Pillars of Social Media Strategy<br />
  21. 21. 16<br />Social Media Implementation PlanThe Four Pillars of Social Media Strategy<br />
  22. 22. World premier of our commerical<br />17<br />

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