A parkrun in every community that wants one
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Sports Summit 2015: Chrissie Wellington MBE, four-time Ironman World Champion and Head of Participation as parkun talked about how to increase participation in sport across every spectrum in society
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A parkrun in every community that wants one
- 1. A parkrun in every community that wants one Chrissie Wellington Head of Participation, parkrun
- 2. parkrun background Founded on 2nd October 2004 By Paul Sinton-Hewitt CBE 5k Time Trial event Aim To change lives through regular, community-led events with a focus on participation in physical activity Vision A parkrun in every community that wants one 08/06/20152
- 3. The parkrun model • Non profit • Free, weekly timed runs • Areas of open space • 5k on Saturdays (all ages) 2k on Sundays (4-14yrs) • Register once, run anywhere • A run, not a race • Entirely volunteer-led at local level 08/06/20153
- 4. The parkrun family Four Directors Seven Members (similar to Trustees) Ten paid staff members 380+ UK events 80,000 volunteers (= participants) 1.1million registered runners Collaborative partnerships with others 08/06/20154
- 5. From small beginnings… 5 Weekly runners since October 2004
- 6. parkrun participation Almost one quarter of new registrants active no more than once per week 08/06/20156 less than once about once twice three times Increasing proportion of inactive registrants Events across UK, including areas of deprivation Broad age range Family friendly 50% female at registration Accessible for many disabled people
- 7. FACTORS CONTRIBUTING TO OUR SUCCESS & SUSTAINABILITY 08/06/20157
- 8. Supply side: unique operational model • Demand led: bottom up, community need and ownership Multi-use of facilities: using open space for recreation Simple: one set of principles, applied globally Minimal burden on volunteers: e.g. no processing of membership fees, limited equipment, simple technology Training and support provided for all 08/06/20158
- 9. Demand side: removes participation barriers • Financial: free, no dress code or expensive equipment • Practical: safe, easy to access, no pressure to attend, limited bureaucracy, family focused (no need for childcare) • Psychological: not a race (non intimidating), no pressure to perform, community/family focused, welcoming – reinforced by marketing/branding • Physical: walk if you want to, volunteering option 08/06/20159
- 10. Taps into motivational triggers • Friendship and family • Fun and enjoyment • Fitness and heath • Habit forming • Challenge and achievement • Rewards and incentives Philanthropy through volunteering 08/06/201510
- 11. Commitment to research Requests to undertake research Large number of motivated subjects Means of filtering and assessing applications Credible, experienced global Research Board Groundbreaking, eg largest study of running in pregnancy Move to become more proactive in shaping research Full-time data analyst 08/06/201511
- 12. Planning for the future… growth means: 12 More events, runners and volunteers More influence Better penetration More understanding More people, more active, more often