This slideshare focuses on recruitment in the Nordic region (Norway, Finland, Sweden and Denmark), and delves deeper into: - Recent recruitment trends in the region and how they affect Nordic recruitment teams. - Video interviewing success stories in the Nordics. - Research into the candidate experience of video interviewing and what we can take from this. - Upcoming new features and updates to Sonru (sneak peak!).

1. SONRU www.sonru.com
Recruitment & Video Interviewing
in the Nordics www.sonru.com

2. SONRU www.sonru.com
 Celebrating One Year with Sonru!
 Expert on Video Interviewing in Nordics
 Mantra: Transform, Innovate, Digitalise
 Blasts Vocal Deep House in Sonru HQ
Irina Zagorskaja
irina.zagorskaja@sonru.com
Nice To Meet You
www.sonru.com

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Agenda
www.sonru.com
 Overview of recruitment market in Nordic Countries
 Emerging recruitment trends
 The impact of Video Interviewing
 The candidate experience of Video Interviewing:
Research insights
 Q & A

4. SONRU www.sonru.com
Recruitment Market: Nordics
*Source – CIA World Factbook www.sonru.com
 Norway, Finland, Sweden, Denmark
 Combined Labour Force*: Over 13,000 Million
 Average Unemployment Rate*: 6.6%

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Low Unemployment & a Highly Skilled Workforce
=
A Very Competitive Talent Market

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Emerging Recruitment Trends
A 2015 Report by LinkedIn Talent Solutions
Identified 3 Must-Know Nordic Recruitment Trends
www.sonru.com
 Prioritising Employer Brand
 Investment in new Recruitment Technology
 Democratisation of Recruitment

7. SONRU www.sonru.com
Prioritising Employer Brand
Employer Brand is your Reputation as an Employer
www.sonru.com
 Positions your company
as an Employer of Choice
 Impacts: Attraction, Recruitment
and Retention

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of Nordic Talent Acquisition leaders say employer brand
has a significant impact on their ability to hire great talent”“80%
2.4 Revenue
Growth
1.8x Profit
Increases
Reduce Cost/ Hire
by up to 50%
Lowers Turnover
by 28%
*Source – LinkedIn Talent Source 2015 Nordic Recruiting Trends Report www.sonru.com

9. SONRU www.sonru.com
Video Interviewing & Employer Brand
www.sonru.com
 Meet candidates earlier & see culture fit
 More convenient for recruiters & candidates
 Positions your company innovative and tech-forward
 Personalisation & Branding

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Use Branding to Engage Your Candidates
Including personal
touches within your
Video Interview
engages candidates
www.sonru.com

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Investment in New Recruitment Technology
Disrupting the Talent Industry
 Social Media
 Digital Marketing for
Recruiting
 Machine Learning
 Big Data Analytics
 Mobile Optimised Job
Search/ Application
 Video Interviewing

14. SONRU www.sonru.com
Investment in Recruitment Technology: Video Interviewing
www.sonru.com
 Available in 16 global languages
 Easily integrated with leading ATS
 Great Candidate Experience
 Mobile enabled for candidates & recruiters
 Removes everyday pains of a recruiter

15. SONRU www.sonru.com
Democratisation of Recruitment
Involving Relevant Stakeholders Earlier in the Recruitment Process
High
Quality
Hire
Hiring
Mangers
Recruiters
Directors
www.sonru.com
 Hiring manager buy-in
 Better structured interviews
 Higher quality hiring decisions

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Democratisation of Recruitment: Video Interviewing
 Increased collaboration
 Interview structure & questions
 Securly share completed interviews
 Ratings, groups & comments

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Sonru Client Focus: Hiring Manager Feedback
“This is my first experience of Sonru...if I have
a choice, I will simply never hire without
Sonru again!” - Volvo Group
“The best part was being able to watch the
videos after hours...[Sonru] saved so
much time.” - Sage
“I love Sonru. It has revolutionised how we
screen candidates prior to the in-person
interview.” - Nestlé
“Sonru is really easy to use. It lets a
manager do what they were hired to do!” -
European Spallation Source AB
www.sonru.com

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Client Snapshot: European Spallation Source AB
www.sonru.com
 Multi-discipline research facility
 HQ: Sweden
 Introduced video interviewing early in 2015
 Won a Sonru StandOut Award
for “Most Viewers per Candidate”

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Questions to Ask When Choosing a Video Interviewing Partner
www.sonru.com
 Who owns the data?
 Where is the data stored?
 Client Success Manager?
 Feature updates?
 Languages?
 Support 24/7?
 Is support in-house/ outsourced?
 Training?
 ATS integrations?
 Minimum bandwidth
requirements?

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The Candidate Experience of Video Interviewing
New Research: 200,000 Insights on the Candidate Experience of Video Interviewing
www.sonru.com

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of candidates chose to complete their interview at home
Convenience for Candidates is Key
86%
www.sonru.com
Completion Location
Other
Work
Home
86%
9%
5%

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of Sonru Interviews are
completed on a Mobile Device26%
You Need to be Mobile Enabled
www.sonru.com
74% Computer
4% Android
App
22% iOS
App

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Do your Recruiters Work Weekends?
of all Video Interviews are
completed outside normal
working hours
60%
www.sonru.com
Weekend Evening Mon-Fri 9-5
51%
40%
9%

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Feelings Towards Hiring Company After Completing a Video Interview
www.sonru.com
V. Positive Positive Negative Neutral
34%
41%
21%
4%

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Candidate Experience Demo
www.sonru.com

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New Feature Sneak Peek!
Media Questions
www.sonru.com

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Closing
www.sonru.com
 Overview of recruitment market in Nordic Countries
 Emerging recruitment trends
 The impact of Video Interviewing
 The candidate experience of Video Interviewing:
Research insights
 Q & A

28. GET IN TOUCH WITH US
Q&A
Tel:
+353 53 9272 000 - Global HQ
FOLLOW US
www.sonru.com
irina.zagorskaja@sonru.com