MOBILIZING YOUR CUSTOMER JOURNEY
Webinar, October 24th 2013
Ross Sleight - Chief Strategy Officer, Somo
Michael Becker – M...
TODAY’S AGENDA & LEARNING OBJECTIVES


Review mobile’s role within the customer journey.



Learning objectives
 Find o...
YOUR SPEAKERS
ROSS SLEIGHT
Chief Strategy Officer
Somo
@sleighty

MICHAEL J. BECKER
Market Development North America
& Str...
Questions and Answers

Be sure to
tweet the
insights:
#somoglobal

Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
IN-STORE RESEARCH IS NOW A MAJOR DRIVER OF MOBILE USAGE

PHYSICAL TRIGGERS

11

Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
SERVICING CUSTOMERS POST-PURCHASE IS KEY DIFFERENTIATOR

14

Somo Copyright & Confidential
Somo Copyright & Confidential
MOBILE IS SOCIAL – THIS INFORMATION IS VITAL

Source: Facebook, Twitter
18

Somo Copyright & Confidential
Somo Copyright & Confidential
Somo Copyright & Confidential
ADDITIONAL RESORUCES







Somo: www.somoglobal.com
Mobile Marketer: www.mobilemarketer.com
eMarketer: www.emarketer...
GET IN TOUCH.
www.somoglobal.com
@somoglobal
hello@somoglobal.com

22

Somo Copyright & Confidential
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"Mobilizing Customer Journey" Webinar

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Are you feeling overwhelmed by the challenges of mobile marketing? Under pressure to meet high expectations with a limited budget?

The free webinar featured exclusive insights from Ross Sleight, Somo’s Chief Strategy Officer who addressed maximizing mobile opportunities during the entire customer sales cycle of awareness, consideration, research, purchase, service and post-purchase. The webinar also explored shopper marketing and retail, multi-channel in payments, and the role of social and account servicing.

Michael Becker, Market Development North America & Strategic Advisor for Somo, served as moderator.

Contact hello@somoglobal.com for more information.

Published in: Marketing, Business, Technology
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  • Source: 1 Nielsen Cross Platform Report Dec 12, 4 Google Shopper Marketing Council May 2013
  • Hope you’ve enjoyed a glimpse of what we see as the mobile future. If you have any questions or would like to try out Google Glass, come and see us later on.
  • Transcript of ""Mobilizing Customer Journey" Webinar"

    1. 1. MOBILIZING YOUR CUSTOMER JOURNEY Webinar, October 24th 2013 Ross Sleight - Chief Strategy Officer, Somo Michael Becker – Market Development North America & Strategic Advisor 24 October, 2013 Somo Copyright & Confidential
    2. 2. TODAY’S AGENDA & LEARNING OBJECTIVES  Review mobile’s role within the customer journey.  Learning objectives  Find out how to get the best returns across the entire customer journey:       Awareness Consideration Research Purchase Service Post-purchase  Gain insights on other components like shopper marketing and retail, multi-channel in payments, and the role of social and account servicing. Somo Copyright & Confidential
    3. 3. YOUR SPEAKERS ROSS SLEIGHT Chief Strategy Officer Somo @sleighty MICHAEL J. BECKER Market Development North America & Strategic Advisor Somo @mobiledirect Somo Copyright & Confidential
    4. 4. Questions and Answers Be sure to tweet the insights: #somoglobal Somo Copyright & Confidential
    5. 5. Somo Copyright & Confidential
    6. 6. Somo Copyright & Confidential
    7. 7. Somo Copyright & Confidential
    8. 8. Somo Copyright & Confidential
    9. 9. Somo Copyright & Confidential
    10. 10. Somo Copyright & Confidential
    11. 11. IN-STORE RESEARCH IS NOW A MAJOR DRIVER OF MOBILE USAGE PHYSICAL TRIGGERS 11 Somo Copyright & Confidential
    12. 12. Somo Copyright & Confidential
    13. 13. Somo Copyright & Confidential
    14. 14. Somo Copyright & Confidential
    15. 15. Somo Copyright & Confidential
    16. 16. SERVICING CUSTOMERS POST-PURCHASE IS KEY DIFFERENTIATOR 14 Somo Copyright & Confidential
    17. 17. Somo Copyright & Confidential
    18. 18. MOBILE IS SOCIAL – THIS INFORMATION IS VITAL Source: Facebook, Twitter 18 Somo Copyright & Confidential
    19. 19. Somo Copyright & Confidential
    20. 20. Somo Copyright & Confidential
    21. 21. ADDITIONAL RESORUCES      Somo: www.somoglobal.com Mobile Marketer: www.mobilemarketer.com eMarketer: www.emarketer.com Internet Advertising Bureau: www.iab.net Mobile Marketing Association: www.mmaglobal.com Somo Copyright & Confidential
    22. 22. GET IN TOUCH. www.somoglobal.com @somoglobal hello@somoglobal.com 22 Somo Copyright & Confidential

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