The Indian Premier League is one of the most talked about events in India, sparking off thousands of conversations on social media, eclipsing every previous tournament the following year. This IPL 2018 Report shows how this year, things were bigger and better on social media. A phenomenal amount of buzz was generated by the Indian Premier League this year, fueled by the return of audience favourite Mahendra Singh Dhoni and his team, the Chennai Super Kings to the competition after a two year hiatus. The IPL 2018 Report indicates that this year’s tournament was nearly thrice as voluminous with regards to the social media buzz, registering more than 16.7Mn conversations as compared to 6.19Mn conversations during the IPL 2017.

1. MESH REPORT
7th April to 28th May 2018

2. OBJECTIVES
 To understand IPL 2018 Social Buzz
 Event unfolding
 Top Teams
 Top Players
 Advertisers leaderboard
 Most watched IPL ads on Social Media

3. METHODOLOGY
• The analysis has been done by Wavemaker Mesh - marketing command center
• The social conversations measures impact of IPL2018 in India region
• Social mentions on Twitter (Tweet/RT/Reply), Facebook (Post/ Comments/ Shares), Instagram,
YouTube, Blogs, Forums, Google+, Online news, Mainstream news, Consumer forums etc.
• Detailed keyword analysis was conducted to identify social chatter around various aspects of
IPL2018
• Social Buzz tracked from 7th April to 28th May 2018

4. HIGHLIGHTS
• IPL 2018 is the most buzziest till date, shattering all previous records. The tournament garnered 16.7Mn total
conversations, 3X times 2017
• The final between CSK and SRH was the most talked about match, generating 240k+ mentions
• CSK not only won the IPL2018 trophy, but also secured the no.1 spot on Social Buzz, beating other teams by quite a
margin
• Despite being ousted in the group stages, Mumbai Indians secured the 2nd position followed by KKR; while SRH are at
5th
• Dhoni is the most popular player this IPL season, followed by Virat Kohli and Suresh Raina
• Rashid Khan not only set the field on fire, but also the Social Media Buzz meter, as he is the most popular (Non –
Indian) player, followed by Chris Gayle and Dwayne Bravo
• Though Vodafone is not the official sponsor this IPL, it still rules the charts on social media
• The success of FANtastic Breaks contest has helped Vodafone garner maximum chatter, video views and likes & shares
on social media
• Vivo - the official title sponsor of IPL 2018 ranks 2nd in total chatter followed by Jio

5. SOCIAL BUZZ IPL 2018
5
3.02 Mn
IPL 2015
3.17 Mn
IPL 2016
6.19 Mn
IPL 2017
IPL 2018 is the most buzziest season till date, shattering all previous records
The tournament garnered 16.7Mn total conversations, 3X times 2017
16.7 Mn
IPL 2018

6. IPL 2018 MATCH-WISE BUZZ
6
The final match between CSK and SRH was the most talked about, generating
240k+ mentions
0
25
50
75
100
125
150
175
200
225
250
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SocialBuzz(000’s)

7. SOCIAL TEAM LEADERSHIP BOARD
7
CSK not only won the IPL 2018 trophy, but also secured the no.1 spot on Social Buzz, beating other teams by quite a
margin
Despite being out in the group stages, Mumbai Indians secure the 2nd position followed by KKR, while SRH are at 5th
SUNRISERS HYDERABAD
1.36 Mn
KINGS XI PUNJAB
0.88 Mn
DELHI DAREDEVILS
0.80 Mn
4.2 Mn
CSK KKR
1.75 Mn
MUMBAI INDIANS
2.6 Mn 1.58 Mn
RCB
RAJASTHAN ROYALS
0.64 Mn

8. SOCIAL PLAYER LEADERSHIP BOARD
8
• Dhoni is the most popular player this IPL season, followed by Virat Kohli and Suresh Raina
• Rashid Khan not only set the field on fire, but also the Social Media Buzz meter, as he is the most popular
(Non –Indian) player, followed by Chris Gayle and Dwayne Bravo
475K
mentions
1.13Mn
mentions
430K
mentions
1.68Mn
mentions
279K
mentions
555K
mentions
521K
mentions

9. TEAMS AND HASHTAGS
9
#WhistlePodu and the newly coined #Yellove hashtags by Chennai Super Kings were the most chanted Team
hashtags in the tournament
Chennai Super Kings
Chennai Super Kings
Kolkata Knight Riders
Mumbai Indians
Royal Challengers Bangalore
Sunrisers Hyderabad
Delhi Daredevils
Kings XI Punjab
Rajasthan Royals 85,478
94,215
121,429
145,996
175,345
264,345
309,971
594,344
1,269,843
#HallaBol
#LivePunjabiPlayPunjabi
#DilDilli
#OrangeArmy
#PlayBold
#CricketMeriJaan
#KKRHaiTaiyaar
#Yellove
#WhistlePodu
Rank this season
1
2
3
4
5
6
7
8
9

10. DEMOGRAPHIC OF IPL AUDIENCE
10
Men far outshout the Women with
respect to IPL conversations
An early elimination of team Delhi Daredevils did not
hamper the spirit of fans from Delhi. They continued to
show maximum support to the game.
MOST TALKED ABOUT TEAMS -
2018
22% 78%
Delhi
37%
Tamil Nadu
16%
Maharashtra
12%
Andhra
Pradesh
7%
Uttar Pradesh
4%

11. ADVERTISERS LEADERBOARD
MOST BUZZIEST
• Vodafone emerges as the most buzziest
brand, despite Vivo being the title sponsor
• The brand ran FANtastic Breaks contest,
where 10 cricket trivia questions were
posted on Facebook in every IPL match and
lucky winners got an iPhone every match
• The contest has helped Vodafone rake in
over 700K comments on Facebook, driving
Vodafone to the no.1 spot in the most
buzziest brands list
• The title sponsor ranks 2nd in
overall social media buzz, with
majority of conversations from the
hashtag #vivoipl
• The brand ran #PerfectFan contest,
urging fans to participate in IPL
conversations using #vivoipl and
#PerfectFan. The winner got match
tickets and a Vivo smartphone
everyday
• Jio ranks 3rd with promotion
running around Jio Cricket Gold
Pass
• Jio also launched a first of its kind
cricket-comedy TV show Jio
DhanDhana Dhan Live, starring
Sunil Grover and Shilpa Shinde
• The show was aired on Colors and
JioTV App

12. ADVERTISERS LEADERBOARD
MOST VIEWED
• Zoozoos weaved their magic once
again in IPL, pushing Vodafone to the
no.1 position in most watched videos
• Vodafone’s FANtastic Breaks
campaign featuring the evergreen
Zoozoos urging the audience to play
the contest were the most watched
ads on digital this IPL season
• Oppo’s #RealChampion
campaign and promotion of
their cricket limited edition
Oppo F7 ads garnered 2nd
highest views among peers
• Tata was busy this IPL season,
bombarding social media
with posts on multiple
themes across platforms
• As a result the brand
managed to break into the
top 3 most viewed videos on
social media

13. ADVERTISERS LEADERBOARD
MOST LIKED & SHARED
The Zoozoos love helped Vodafone emerge
as the most lovable brand on social media,
with highest likes and shares for the brand
across social media platforms
Oppo promoted it’s Cricket Limited
Edition phone Oppo F7, featuring
Rohit, Hardik and Ashwin. It was
the 2nd most liked and shared
brand on social media
Nokia, the official partner of KKR
ranks 3rd among peers. The
brand promoted its range of
smartphones this season

14. Date
THANK
YOU !
For any further details, please contact:
Rashmi Nakaskar
9819222915
rashmi.nakaskar@wmglobal.com