In this session, Rocky will explore how Technology can disrupt the way companies complement their current Employee Engagement (EE) and Corporate Social Responsibility (CSR) initiatives. Anchored on the assumption that the spirit of charity is innate, he will debate why more organizations should integrate online charitable giving (corporate and individual) into their CSR and EE strategies. The end result? An improved employee value proposition and a focused & quantifiable CSR story!

1. Charitable Impact
for Companies
How Technology will improve Employee Engagement and your CSR Story.
Presenter: Rocky Ozaki
Director People & Culture @ Chimp.net
Contact: rocky@chimp.net

2. Assumptions:
● Technology is here to stay
● Technological (disruptive) Innovations create new opportunities
● Future workplace demographics
● Millennial values
● The spirit of charity is innate
● Companies care
2
Charitable giving.
Guided by Millennial values.

3. Experience tells me:
● EE is important to org success - and on the decline
● CSR is important to org success - and unorganized
● Aligning the two is ideal - but it rarely happens
● There is no silver bullet
○ Charitable giving is a small part of EE and CSR but I believe in the right
cultures, their impact will be disproportionately great
● The time for disruptive innovation is now
3
Charitable giving.
Guided by Millennial values.

4. ● Companies contribute / divert corporate giving to their People
○ Team members and/or their customers
○ People choose where they want to give
● Or Companies keep doing what they are doing...but more efficiently
● VIDEO - http://vimeo.com/111164284
4
What does this innovation look like?

5. Charitable bank accounts for companies and their People
● Employee matching
● Office gamification
● Team building
● Rewards & recognition
● Discovery tool
● Giving groups, campaigns and movements (SOCIAL)
5
What does this innovation look like?

6. ● Improved employee engagement
● A culture of caring and empathy up
● Positive addition to your employee value proposition
● Focused, quantifiable and compelling CSR story
● Reduced administration costs
● Opportunity cost of your time - focus less on admin and details,
and more on connecting with your People
6
Result?

7. ● Promo video - http://www.techpong.ca/
● Vancouver tech scene event
● 20 participating companies
● $70,000+ raised for Downtown Eastside charities
● Post-event video - http://vimeo.com/111227304
7
Case Study - Tech Pong.

8. ● Charitable giving is not a hair-on-fire issue
○ For employee engagement (other drivers) or CSR (environment)
○ Perception that charity is a “loss” opposed to an “opportunity”
● Corporate giving aligned to CEO/Board
● Perception of a program being administratively heavy
● Change is difficult
Nothing Technology & a little Client Success can’t solve!
8
Current roadblocks to overcome.

9. ● Would it change the way you view and talk about your company?
● Might it help attract new talent?
● Can you envision an improved CSR story?
● How do you think your team members would respond?
● How do you think your leadership team would respond?
9
Imagine...

10. You are likely in one of these buckets:
● Not doing anything today
● Giving, but it’s not organized, measurable or communicated
● Giving is organized and measurable but is administratively heavy
● In all cases, Chimp.net might be the innovation you need.
1
Next Steps.

11. ● Tax receipts
● Discovery & Social
● No software installation & minimal administrative set-up
● Lowest cost option (1% + recovery) - thanks Hootsuite for 2014!
● $55 Million, 34,000 donors and 3,900 charities
● Sweet place to work
1
More about Chimp.net

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You change the world.
We make it easier.

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