Branding and Social Advocacy – A Match Made In Heaven
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This infographic takes a look at how Social Advocacy can reduce your paid media/ ad spend by leveraging the social media network of your trusted people (employees, chosen customers, intermediaries etc). The infographic also shows how Social Advocacy can help various departments in your organization, and boost the bottom lines of your company.
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Branding and Social Advocacy – A Match Made In Heaven
- 1. Advocacy is the next level of engagement. It will be the currency of tomorrow’s successful marketers – Todd Defren WHAT IS SOCIAL Advocacy? Branding & Social Advocacy - Match made in heaven 15% of people trust a brand’s messages and ads Only 84%people trust people whom they know A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is - Scott Cook Think Social Advocacy Word-of-mouth publicity ON social media through Employees Customers Agents Influencers Empl oyees Cust omers Interm ediaries Influ encers BRAND Content Create social media buzz BLOGSVideo Press releaseOther content Improved marketing reach More website traffic Increased social engagements More inbound leads Impact purchase decisions Increased bottom lines Reduced ad spend Deflect customer criticism Advocacy unlocks the networking power of one-to-one relationships with a key of trust – Rick Wion Social Advocacy can make that difference Social Advocacy can make that difference HR Step up social recruiting MANAGEMENT Enhance personal Branding CUSTOMER SERVICE SALES Boost social selling PR Be the brand that people love MARKETING Drive more revenue Increase customer interaction 42% 28% 15% 10% 5% 0% $78.8 $52.8 $27.9 $17.6 $8.7 $0.8 TV Digital Print Radio Outdoor Cinema ( )$in billion Source: Strategy Analytics Advertising Forecast, 2015 socxo.com How does it help my brand?