The presentation of Bryan Buggey, Director (Strategic Initiatives&Sector Development) of Vancouver Economic Commission at the Green means Business - SmartClean Helsinki Metropolitan -event. It was hosted by the Directors of Economic Development of the cities Helsinki, Espoo and Vantaa and the Finnish Innovation Fund Sitra and held 1st of December 2015 at Sitra.

1. VANCOUVER’S
GREEN ECONOMY
Presented by: Bryan Buggey

2. Seoul
VANCOUVER
Beijing
Tokyo
HELSINKI
Frankfurt
London
VANCOUVER:
Global Gateway

3. VANCOUVER:
Natural & Cultural Competitive Advantages

4. Fastest Growing Economy in Canada (Conference Board of Canada)
3rd Most Livable City in the World (Consistently in the Top 3)
3rd Greenest City in the World (Soon to be #1)
$31.5B (US$) brand driven by a global reputation for
sustainable and green leadership (Brand Finance 2015)

5. 24 Helsinki
25 Montreal
26 Seoul
27 Rome
28 Seattle
29 Brussels
30 Chicago
31 Osaka
32 Dubai
33 Cape Town
34 Los Angeles
35 Madrid
36 Milan
37 Rio de Janeiro
38 Kuala Lumpur
39 Dublin
40 Shanghai
41 Taipei
42 Sao Paulo
43 Santiago
44 Calgary
45 Lisbon
Sustainability
Siemens / EIU: Regional Green City Index
Liveability
Mercer: Quality of Life Survey
Finance
z/Yen: Global Financial Centres Index
Destination Power
International Congress and Convention Ass.
Brand
Reputation Institute: Global RepTrak®
$
Business Links
Globalization and World Cities
1 Sydney
2 Vienna
3 Zurich
4 Geneva
5 Vancouver
6 Toronto
7 Frankfurt
8 London
9 Stockholm
10 Singapore
11 Tokyo
12 New York City
13 Munich
14 Copenhagen
15 Oslo
16 San Francisco
17 Berlin
18 Boston
19 Melbourne
20 Amsterdam
21 Hong Kong
22 Paris
23 Washington DC
VANCOUVER:
Global Performance

6. To position Vancouver as a
globally recognised city for
innovative, creative and
sustainable business

7. Sector Focus Areas
to have Vancouver globally recognized for
its ecosystem of INNOVATIVE
entrepreneurs, growing startups and
smart capital
to expand Vancouver’s leadership as a
global centre for the CREATIVE sector
digital entertainment and interactive
to secure Vancouver’s international
reputation as a mecca of SUSTAINABLE
enterprise

8. GREEN ECONOMY:
Business Ecosystem

9. 0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
GREEN BY DESIGN

10. GREEN ECONOMY:
Investments
SDTC:
- $620m in pilot projects
Venture & Private Equity
- 28% of national clentech
investments landing here
Looking Forward (national)
- $2bn green bond program
- $100m more for tech
incubators

11. Green Building
Transmission/Smart GridEnergy GenerationRemediation/Water
Clean Transportation
GREEN ECONOMY:
Vancouver Cleantech Clusters

12. 12
GREENEST CITY ACTION PLAN 2020:
Be the greenest city in the world by 2020

13. GREENEST CITY ACTION PLAN:
3 Themes & 10 Goal Areas & 15 Targets

14. TALK GREEN VANCOUVER

15. GREENEST CITY ACTION PLAN:
2010, 2015, and 2020 Levels

16. GREENEST CITY ACTION PLAN:
2010, 2015, and 2020 Levels

17. GOAL: Secure Vancouver’s
international reputation as a mecca of
green enterprise
2020 TARGETS:
1. Double the number of green jobs by
2020, over 2010 levels
2. Double the number of companies that
are actively engaged in greening their
operations by 2020
TARGET #1
THE GREEN ECONOMY
VEC owned and driven
Double the number of green jobs by 2020
Double the number of businesses engaged in
greening their operations by 2020

18. GREEN JOBS METHODLOGY:
Two approaches to measure + evaluate
PRIMARY DATA
Collect primary data
Build database of green
companies
Telephone survey
SECONDARY DATA
Collect secondary
data
Identify green NAICS
Establish intensity
ratio

19. 7 sectors;
20,000 Jobs
+ 19% (2010 – 2013)
$1.9B GDP
GREEN JOBS TODAY:
(2013)

20. VANCOUVER’S GREEN ECONOMY (Results to Y/E 2013)

21. TWO APPROACHES
Tactically and managed simultaneously
1. Growth:
a. Support Innovators & Innovation
b. Leverage municipal assets
2. Engagement
a. Cross-sector
b. Green Enterprise Zone
c. Digital platforms

22. APPROACH #1: GROWTH
Support Innovators and Innovation

23. 0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
100,000 sq. Ft
East Vancouver
Technology
Clean Tech
Social Innovation
Mix of co-working
space & support
services to support
innovation
VANCOUVER
INNOVATION HUB
A Centre for Entrepreneurship

24. 0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
GREEN & DIGITAL
DEMONSTRATION
PROGRAM
(GDDP)
Leverage City-owned
Assets +
infrastructure
City as an innovation
platform for
entrepreneurs
Supports clean tech &
digital start-ups in
accelerating
commercialization

25. GREEN BUSINESS DEVELOPMENT:
Leveraging Major Events

26. • Slide on local event & BD (GLOBE?)
• Slide on international trade (China?)
INTERNATIONAL TRADE & FDI:
Sector targeted

27. GREEN
ENTERPRIZE
ZONE
Mixed industrial land,
500 businesses,
8000 jobs
Known as False
Creek Flats but
lacks identity
Back-of-house
industrial, high tech,
office, education,
social, public services,
transit infrastructure

28. GREEN ENTERPRISE ZONE:
The False Creek Flats

29. FALSE CREEK FLATS:
Key Green Economy Themes

30. SOLAR ROOFING SYSTEMS
GEOTHERMAL
HEATING EXCHANGE
ALTERNATIVE FUELING
VEHICLE SHARING
SMART
DATA CENTRE
BUILDING
ENERGY MONITORS
FALSE CREEK FLATS:
VEC’s Vision

31. GREEN ENTERPRISE ZONE:
False Creek Flats Clusters

32. GREEN ENTERPRISE ZONE:
Storytelling

33. GREEN ENTERPRISE ZONE:
Planning for the future

34. ENGAGING THE BUSINESS COMMUNITY
Climate Pledge for COP21
200 VANCOUVER BUSINESSES
have pledged their support for stronger
action against climate change

35. ENGAGING THE BUSINESS COMMUNITY:
Digital platform for greening operations

38. GROWING THE GREEN ECONOMY
LOOKING FORWARD TO 2020:
The Green Jobs Roadmap

39. LOOKING FORWARD TO 2020:
The Green Jobs Roadmap
50+initiatives
20incremental
In depth
interviews with
managers
City + VEC
programs, projects
+ policies
Screen for
incremental
impact
Evaluate data
and run model
Categorize Identify lead
How we got
from 50+ to 20
11City-led 4Province/
Metro
5VEC

40. 40
2010 Baseline
16,700 jobs
“Business-as-usual”
growth
3,350 jobs
Market transformation jobs
(City, Province, Regional
policies)
11,050
New jobs
City + VEC programs
3,200
2010 2015 2020
33,400
16,700
LOOKING FORWARD TO 2020:
The Green Jobs Roadmap

41. DATA ON EFFECTIVENESS OF GREEN POLICIES & PROGRAMS:
EXAMPLE: Deconstruction Policy

42. Fortis` Landlord BC program (high-efficiency boiler) $150,000
CoV Green Landlords program $48,000 + staff
Vancity contribution $48,000
Leverage ratio (equipment + capex) 12x
MURBS per year expected 50
Total economic investment (2014-2020) $39,000,000
New jobs (2014-2020) 313 (new)
DATA ON EFFECTIVENESS OF GREEN POLICIES & PROGRAMS:
EXAMPLE: MURB Retrofit Strategy

43. VEC annual budget $10,000 + 2*staff
Companies demonstrating technology each year 8
Additional jobs per company 3
New jobs (2014-2020) 144
DATA ON EFFECTIVENESS OF GREEN POLICIES & PROGRAMS:
EXAMPLE: Demonstration Program

44. - Vancouver Innovation Hub
- Trade missions (in + outbound)
- Green + digital demo prgm
- GEZ hubs + networks
950+
- Extended producer responsibility
- Regional organics ban
- New Ventures BC
800+
- Sewer separation strategy
- MURB retrofit programs
- Legacy steam heat conversion
- Forestry + tree planting
- Active transportation corridors
1,400+
LOOKING FORWARD TO 2020
Data on effectiveness of Green Policies & Programs
VEC
City
Partners

45. 2020 AND BEYOND
45
2020 AND BEYOND:
March 2015: City Council Commits to a Renewable Future
2020 2030 2040 2050
RENEWABLE CITY STRATEGY
2010

46. Reduce greenhouse gas
emissions by 80% below 2007
levels before 2050
Derive 100% of the energy
used in Vancouver from
renewable sources before
2050
TARGETS
46
VANCOUVER IS A CITY THAT USES
ONLY RENEWABLE SOURCES OF ENERGY
renewable energy is
naturally replenished as it is used
GOAL
RENEWABLE CITY STRATEGY
2020 AND BEYOND:
March 2015: City Council Commits to a Renewable Future

47. 47
31% of
Vancouver’s
energy is already
renewable.
ENERGY USED IN
VANCOUVER IN 2014
VANCOUVER in 2015:
Where are are we now?

48. 48
1. Reduce
overall demand
2. Increase use of renewables
3. Increase supply of renewables
Vancouver will be taking action to:
100%
of Vancouver’s
energy is
renewable
before 2050.
so that
31% of Vancouver’s energy is already renewable.
2020 AND BEYOND:
Our Path to a Renewable City
69%
2015 2050

49. 49
We will need to act as well as advocate.
CONTROL SUPPORT
Building Standards
Land Use
Road Network
Major Roads Network
Waste Management
City Services
ADVOCACY
Federal
Government
Provincial
Government
Regional
Government
RENEWABLE CITY PLAN:
What will it take?

50. ZERO EMISSION BUILDINGS
THE RENEWABLE CITY IN 2050 WILL HAVE
THAT EMIT NO GREENHOUSE GASES
FROM THEIR USE OF ENERGY

51. R ED U C E
EN ER GY U SE
IN C R EA SE U SE & SU PPLY
OF RENEWABLE ENERGY
» Passive House
» Equipment
improvements
» On-site renewable power
» Grid-supplied electricity
» Neighbourhood renewable energy
systems
VANCOUVER’S BUILDING STOCK IN 2050
RENEWABLE CITY PLAN:
Current + Future Building Standards
3 0 %
P r i o r t o 2 0 1 0
30%
C u r r e n t / U p c o m i n g
S t a n d a r d s
3 0 %
Z e r o E m i s s i o n N e w
B u i l d i n g ( b u i l t a f t e r
2 0 2 0 )

52. REDUCED VEHICLE USAGE
THROUGH ACTIVE
TRANSPORTATION
RENEWABLY POWERED
TRANSPORTATION
THROUGH ELECTRIC VEHICLES,
SUSTAINABLE-BIOFUEL HYBRIDS, AND
OTHER RENEWABLE FUELS

53. 53
R ED U C E
EN ER GY U SE
IN C R EA SE U SE & SU PPLY
OF RENEWABLE ENERGY
» Active Transportation
» Transit
» Electric Vehicles
» Biofuel-powered vehicles
» Car-sharing
PASSSENGER VEHICLE FUEL TYPES BY 2050
3 0 %
C o n v e n t i o n a l H y b r i d
( w i t h B i o f u e l )
45%
P l u g - I n H y b r i d
( w i t h B i o f u e l )
2 5 %
E l e c t r i c V e h i c l e
RENEWABLE CITY PLAN:
Private + Public Transportation

54. RENEWABLE ENERGY PLAN:
Commercial Transport
Small in number but
energy intensive
Projected future
technologies »
Sustainable biofuels,
biomethane, hydrogen,
electricity

55. I N N O VAT I O N
Clean Energy Incubation,
Acceleration,
Commercialization, &
Demonstration
K E Y
TA R G E T S
Events
Organizations
Talent
G R E E N
C A P I TA L
Branding
Leverage new models
LAP attraction initiative
E X P O R T S
Market Development
L O C A L
B U S I N E S S E S
Thriving Vancouver
Sharing Economy
Circular Economy
G R E E N
R E S E A R C H
Building the business
case for the big moves
PA R T N E R S
Regional
Government
International
Academia
P O L I C Y
Planning
Procurement
Neighborhood-Scale
Planning
RENEWABLE CITY PLAN:
How the VEC is activating

56. JOIN US IN VANCOUVER
for GLOBE 2016
GLOBE Week: Feb 29 - Mar 4
GLOBE Conference: Mar 2 - Mar 4
www.globeseries.com

57. VANCOUVER:
Innovative, Creative, Sustainable