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© 2015 IBM Corporation1
Cloudy with SaaS-Shine
Simon Baker
IBM Cloud Ecosystem Business Development
Simon@uk.ibm.com
@SimonARBaker
slideshare.net/SimonARBaker
Mobile
Cloud
A new era of computing is reshaping the IT
landscape and creating new market dynamics
Social
Internet of Things
3
© 2014 International Business Machines Corporation
01 Markets are
being created
by transforming
industries
and professions
with Data
4
5
02 Enterprise IT is
being remade
for the era of Cloud
7
8
03 New Systems of
Engagement are
being created from
established Systems
of Record
10
11
© 2015 IBM Corporation12
IDC – The 3rd
Platform
© 2015 IBM Corporation13
Cloud Computing is the all about design principles and outcomes
Cloud Computing Business & IT Benefits
Slow outcomes
Change paralysis
Expensive
Risky
Lock in
Rigid
“Big” & Monolithic
Pay for “everything”
One off
High touch (manual)
Managed Service
Think HW + SW +
Applications
Capital Expense
Fast outcomes
Continuous delivery
Value
Mitigated
Freedom of choice
Scalable & elastic
Plug in & out capability
Pay for what you need
Mass re-use
Low touch (autonomic)
Self service
Think Apps, APIs &
Services
Operational Expense
Note: traditional
technologies can have
cloud qualities
No cloud computing qualities
Legacy Cloud Enabled
Partial qualities
Cloud Native
Inherent qualities
1st
Platform 3rd
Platform
© 2015 IBM Corporation14
The Cloud Layers – All “as a Service”
ComputeCompute StorageStorage NetworkingNetworking
DevelopmentDevelopmentCodeCode
DataData
MobileMobile
SecuritySecurity
IntegrationIntegration
IndustryIndustry ColaborationColaboration
AnalyticsAnalytics CommerceCommerce MarketingMarketing
Human
Resources
Human
Resources
ApplicationApplication ApplicationApplication ApplicationApplication
Business Process
Solutions
Marketplace of high value consumable business applications
Composable and integrated application development platform
Enterprise class, optimized infrastructure
Traditional
Workloads
Traditional
Workloads
Enabling business transformation
ContainersContainersRuntimesRuntimes
API EconomyAPI Economy
EcosystemEcosystem
© 2015 IBM Corporation15
Hybrid CloudPrivate Cloud Off-premises cloud
IaaSIaaS
SaaSSaaS
OAuth
PaaSPaaS
© 2015 IBM Corporation16
softlayer.com bluemix.net ibm.com/marketplace
IaaS PaaS SaaS
© 2015 IBM Corporation17
IBM Softlayer stands apart in the market today
by challenging common assumptions and providing the
customer options.
© 2015 IBM Corporation18
Softlayer offers a Global Cloud Platform of
infrastructure choices for greater business agility
Reserved
Infrastructure
choices
Mix and match bare metal, virtual
server instances and turnkey private
clouds
Triple
Network
Architecture
Public, Private and management
networks.
Infrastructure
Management
System
Common management interface
and API across unified architecture
• Only infrastructure solution with a common management interface and API
across a unified architecture
• Build and customize the environment based on what you want to achieve
• Fine-tune to meet changing business needs or respond to competitive
pressures
• Any combination of compute, storage and network availability anytime.
© 2015 IBM Corporation19
Broad portfolio of infrastructure choices
for greater business agility
Reserved
Bare metal with
your own stack
For high input and output (I/O)-
intensive apps, databases, big data
Shared
virtual
environment
For unpredictable, seasonal or
research and development workloads
Dedicated
virtualized
environment
Designed to be ideal for
enterprises
• Mix and match infrastructure types and manage them from a single control
pane or API, Secure with fine-grained access:
• Bare metal - single tenant, physical server
• Shared virtual - multi-tenant, virtualized servers
• Private cloud - single tenant, virtualized servers
• All Deployed on-demand, provisioned automatically in real-time
• Hourly or monthly. Physical or virtual. Dedicated or shared.
• Additional services for compute, storage, network, security, platform
management and big data are available
© 2015 IBM Corporation20
Softlayer triple-network architecture is
fundamental to infrastructure performance
Load balancer
Firewall
Firewall
Network
security
IMSVPN edge
router
VPN IMS
Services
Storage Infrastructure
iSCSI
Public network Management network Private network
MPLS
Linux
SoftLayer integrates three distinct and redundant gigabit network
architectures:
• Public network: metered access to public network
• Private network: unmetered access between server and data
• Management network: out-of-band management via VPN connection
• Each system has separate interfaces to each network with 100% SLA
© 2015 IBM Corporation21
* Year end 2014
SoftLayer Global Footprint
 Every upstream network port is multiple 10G and every rack
is terminated with 40G of connectivity.
 This includes two 10G connections to the public Internet
and two 10G connections to our private network.
Source: http://www.softlayer.com/our-platform
$1.2B investment in extending global footprint to
25 Data Centres and 30 Network PoPs
© 2015 IBM Corporation22
Granular API offers more control, increased
productivity and security
IT management tools Hardware
Custom applications Software
SoftLayer portal Services
Softlayer
Data Center
API
Developers and administrators can:
• Directly access more than 240 back-end services through more than
3,400 API methods
• Control APIs at the function level, not just by pre-defined classes of APIs,
for greater security
• Build auto-scaling environments for on-demand growth
© 2015 IBM Corporation23
Softlayer is designed to offer complete
transparency from network topology down to
the hardware
The resulting
visibility means
you can have more
control over your
application and its
performance – as a
well as security and
compliance
management
•With other cloud
providers, you man
only know:
Zone
Maybe the data center
© 2015 IBM Corporation24
bluemix.net
PaaS
© 2015 IBM Corporation25
Failing
Fast
Seconds to
Deploy Friction
Free
Any
Language
Continuous
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
Applications in the cloud: Developers’ expectations have evolved.
© 2015 IBM Corporation26
Core
IT
Today’s apps must keep up with the speed of the app revolution.
Benefits
Fully customizable
Few limitations
Necessary for some solutions
Existing Investments
Time Commitment
Weeks to setup and deploy
Maintenance/upgrades of
hardware and software
Thus, not experimental
~ Weeks ~ Days
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Minutes
Time to initial deployment
Customer Managed
© 2015 IBM Corporation27
Benefits
Most control in the cloud
Necessary for some solutions
Infrastructure managed by SP
Infrastructure
as a ServiceCustomer Managed
Service Provider Managed
~ Days
Time Commitment
Days to setup and deploy
Maintenance/upgrades of VM,
OS, middleware, runtime
IBM SoftLayer
~ Minutes
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Weeks
Core IT
Today’s apps must keep up with the speed of the app revolution.
Time to initial deployment
© 2015 IBM Corporation28
~ Minutes
Platform
as a ServiceCustomer Managed
Service Provider Managed
IaaS
Benefits
Setup environments and
deploy apps very quickly
Infrastructure and platform
managed by SP
Time Commitment
Minutes to setup and deploy
Focus on your apps and
their data
~ Weeks
IBM Bluemix
~ Days
Time to initial deployment
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Core IT
Today’s apps must keep up with the speed of the app revolution.
© 2015 IBM Corporation29
What is Bluemix?
Bluemix is an open-standard, cloud-based platform for building, managing,
and running applications of all types (web, mobile, big data, new smart
devices, and so on).
Instant Environments
The developer can choose
any language runtime or
bring your own. Zero to
production in one command.
DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.
APIs and Services
A catalog of IBM, third party,
and open source API services
allow the developer to stitch an
application together in minutes.
On-Prem Integration
Build hybrid environments.
Connect to on-premise assets
plus other public and private
clouds.
Flexible Pricing
Sign up in minutes. Pay as
you go and subscription
models offer choice and
flexibility.
Layered Security
IBM secures the platform and
infrastructure and provides
you with the tools to secure
your apps.
© 2015 IBM Corporation30
Bluemix embraces Cloud Foundry as an open source Platform as a Service
and extends it with IBM, third party, and community built services.
© 2015 IBM Corporation31
• Create apps quickly with prebuilt
services
Speed
Industry Leading IBM Capabilities
• Services leveraging the depth
of IBM software
• Full range of capabilities
Completeness
• Open source platform and services
• Third party to enable key use cases
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things
Services
Watson
Services
DevOps
Services
A full range of capabilities to suit any great idea.
• Runtimes, services, and tooling
up to you
Choice
© 2015 IBM Corporation32
Sign up in minutes. Pay for what you use.
Cloud based pricing models to serve developer needs.
• 30 day trial - designed to allow testing
of an entire application on the platform
Friction free adoption
• Free tier for every service -
encourages experimentation of new
services for applications already
running on Bluemix
• Pay as you go - optimized for
flexibility, no term commitment
Multiple Commitment Models
• Subscription - term based optimized
for cost, discounted from pay as you go
rates
• Zero to coding in less than 5 minutes
Self Service
• Credit card over the web in many
countries – or through your IBM rep
© 2015 IBM Corporation33
Core use cases
Web Applications Mobile Back Ends
APIs and On-Prem Integration Analytics and Reporting
• Enabling online experiences in the
physical store for retail
• Leverages Bluemix for data collection
APIs and dashboards
• Reduction of infrastructure setup
from days to minutes by moving off
of a pure IaaS
• Integrated into iOS and Android native
applications using Bluemix SDK
• Cloud Code for offloading business
logic from the mobile client
• Back end services replacing custom
code hosted on IaaS (e.g. Push
Notification)
• Providing APIs that are integrated
into the Bluemix experience
• Leveraging existing on premise
databases and technologies
• Building mobile applications that
connect to on-prem data via Bluemix
• Embed IBM Cognos business
intelligence content into apps
• Use IBM Analytics Warehouse to
store and analyze business data
• Gain immediate visibility and control
over app performance and availability
© 2015 IBM Corporation34
ibm.com/marketplace
© 2015 IBM Corporation35
Simon Baker
IBM Cloud Ecosystem Business
Development
Simon@uk.ibm.com
@SimonARBaker
slideshare.net/SimonARBaker
© 2015 IBM Corporation36
© 2015 IBM Corporation37
© 2015 IBM Corporation38
An open cloud architecture for innovation and optimisation
External
ecosystem
Marketplace
SolutionsApp
API
services
API
analytics
API
commerce
API
collaboration
API
location
API
data
APIAPI
datastore mobile dev opsmiddleware services
Traditional
middleware-based
workloads
Services & composition patterns
API & integration
services
Workload definition, optimization, & orchestration
Software defined
compute
Software defined
storage
Software defined
networking
Resource abstraction & optimization
Hardware
Servicelifecyclemanag
Power, x86, z, ARM, GPU, FPGA, …
IaaS
Software Defined
Environment
PaaS
Cloud Operating
Environment
SaaS
API Economy
http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/
© 2015 IBM Corporation39
Security without the headache:
You focus on your apps and their data. IBM manages the rest.
• Leveraging SoftLayer and IBM
hosting experience
Exploiting IBM portfolio of capabilities
• Adheres to rigorous IBM
security standards:
Tools to secure your apps
• SSO for multiple applications
and social logins
• Appscan for web and mobile to
detect vulnerabilities
Defense in depth
Intrusion
protection/penetration
testing
Data isolation in
virtualized components
Automated patch
management
CodeCode
DataData
RuntimeRuntime
MiddlewareMiddleware
OSOS
VirtualizationVirtualization
ServersServers
StorageStorage
NetworkingNetworking
Developer’s
Focus
IBM’s
Focus
© 2015 IBM Corporation40
Cloud-based Business Analytics to Reduce
Emissions in the UK Domestic Sector
Home Analytics
Provides data on all 26 million UK homes.
Collaboration between Government & Business
Solution runs on IBM SmartCloud™ Enterprise.
Optimises Energy Efficiency, Supports Green Deal
Assimil8 is an
SME and market
leader in cloud
business analytics
EST is the UK’s
leading provider of
independent
advice on energy
saving.
Improving energy efficiency in UK homes
RE:NEW
programme in
London
Example
© 2015 IBM Corporation41
Player Interview
Scheduling
Serve Speed
On Court Displays
Wimbledon
Information System
Press Reports
Player Analysis &
Reports
Player Tracking
(Tennis Insight
Graphics)
TV Graphics
BBC
In Ground
Displays
Datafeeds
Syndicated
Applications
wimbledon.com
SlamTracker
Mobile Site
m.wimbledon.com
iPad, iPhone and
Android Apps
Scoring &
Statistics
System
The ultimate IBM cloud
story
1. Integrates cloud, analytics,
mobile and social
2. Proves range of cloud
benefits –speed, efficiency,
security, responsiveness,
analytics
3. Leading-edge capability
4. Universally recognised
5. Annual performance
improvement
6. Annual innovation
7. Referenceable
Using Cloud to respond to peaks more securely, more
efficiently, faster and with more analytical value for fans
Look out for
the 2013
Wimbledon
Enablement
Using Cloud to respond to peaks more securely, more
efficiently, faster and with more analytical value for fans
Look out for
the 2013
Wimbledon
Enablement
© 2015 IBM Corporation42
Ecosystem is at the heart of SoftLayer’s customer base
Social
Software as a Service Mobile & Communications
Marketing and Digital Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp

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Cloudy with SaaS-Shine 18march2015

  • 1. © 2015 IBM Corporation1 Cloudy with SaaS-Shine Simon Baker IBM Cloud Ecosystem Business Development Simon@uk.ibm.com @SimonARBaker slideshare.net/SimonARBaker
  • 2. Mobile Cloud A new era of computing is reshaping the IT landscape and creating new market dynamics Social Internet of Things
  • 3. 3 © 2014 International Business Machines Corporation 01 Markets are being created by transforming industries and professions with Data
  • 4. 4
  • 5. 5
  • 6. 02 Enterprise IT is being remade for the era of Cloud
  • 7. 7
  • 8. 8
  • 9. 03 New Systems of Engagement are being created from established Systems of Record
  • 10. 10
  • 11. 11
  • 12. © 2015 IBM Corporation12 IDC – The 3rd Platform
  • 13. © 2015 IBM Corporation13 Cloud Computing is the all about design principles and outcomes Cloud Computing Business & IT Benefits Slow outcomes Change paralysis Expensive Risky Lock in Rigid “Big” & Monolithic Pay for “everything” One off High touch (manual) Managed Service Think HW + SW + Applications Capital Expense Fast outcomes Continuous delivery Value Mitigated Freedom of choice Scalable & elastic Plug in & out capability Pay for what you need Mass re-use Low touch (autonomic) Self service Think Apps, APIs & Services Operational Expense Note: traditional technologies can have cloud qualities No cloud computing qualities Legacy Cloud Enabled Partial qualities Cloud Native Inherent qualities 1st Platform 3rd Platform
  • 14. © 2015 IBM Corporation14 The Cloud Layers – All “as a Service” ComputeCompute StorageStorage NetworkingNetworking DevelopmentDevelopmentCodeCode DataData MobileMobile SecuritySecurity IntegrationIntegration IndustryIndustry ColaborationColaboration AnalyticsAnalytics CommerceCommerce MarketingMarketing Human Resources Human Resources ApplicationApplication ApplicationApplication ApplicationApplication Business Process Solutions Marketplace of high value consumable business applications Composable and integrated application development platform Enterprise class, optimized infrastructure Traditional Workloads Traditional Workloads Enabling business transformation ContainersContainersRuntimesRuntimes API EconomyAPI Economy EcosystemEcosystem
  • 15. © 2015 IBM Corporation15 Hybrid CloudPrivate Cloud Off-premises cloud IaaSIaaS SaaSSaaS OAuth PaaSPaaS
  • 16. © 2015 IBM Corporation16 softlayer.com bluemix.net ibm.com/marketplace IaaS PaaS SaaS
  • 17. © 2015 IBM Corporation17 IBM Softlayer stands apart in the market today by challenging common assumptions and providing the customer options.
  • 18. © 2015 IBM Corporation18 Softlayer offers a Global Cloud Platform of infrastructure choices for greater business agility Reserved Infrastructure choices Mix and match bare metal, virtual server instances and turnkey private clouds Triple Network Architecture Public, Private and management networks. Infrastructure Management System Common management interface and API across unified architecture • Only infrastructure solution with a common management interface and API across a unified architecture • Build and customize the environment based on what you want to achieve • Fine-tune to meet changing business needs or respond to competitive pressures • Any combination of compute, storage and network availability anytime.
  • 19. © 2015 IBM Corporation19 Broad portfolio of infrastructure choices for greater business agility Reserved Bare metal with your own stack For high input and output (I/O)- intensive apps, databases, big data Shared virtual environment For unpredictable, seasonal or research and development workloads Dedicated virtualized environment Designed to be ideal for enterprises • Mix and match infrastructure types and manage them from a single control pane or API, Secure with fine-grained access: • Bare metal - single tenant, physical server • Shared virtual - multi-tenant, virtualized servers • Private cloud - single tenant, virtualized servers • All Deployed on-demand, provisioned automatically in real-time • Hourly or monthly. Physical or virtual. Dedicated or shared. • Additional services for compute, storage, network, security, platform management and big data are available
  • 20. © 2015 IBM Corporation20 Softlayer triple-network architecture is fundamental to infrastructure performance Load balancer Firewall Firewall Network security IMSVPN edge router VPN IMS Services Storage Infrastructure iSCSI Public network Management network Private network MPLS Linux SoftLayer integrates three distinct and redundant gigabit network architectures: • Public network: metered access to public network • Private network: unmetered access between server and data • Management network: out-of-band management via VPN connection • Each system has separate interfaces to each network with 100% SLA
  • 21. © 2015 IBM Corporation21 * Year end 2014 SoftLayer Global Footprint  Every upstream network port is multiple 10G and every rack is terminated with 40G of connectivity.  This includes two 10G connections to the public Internet and two 10G connections to our private network. Source: http://www.softlayer.com/our-platform $1.2B investment in extending global footprint to 25 Data Centres and 30 Network PoPs
  • 22. © 2015 IBM Corporation22 Granular API offers more control, increased productivity and security IT management tools Hardware Custom applications Software SoftLayer portal Services Softlayer Data Center API Developers and administrators can: • Directly access more than 240 back-end services through more than 3,400 API methods • Control APIs at the function level, not just by pre-defined classes of APIs, for greater security • Build auto-scaling environments for on-demand growth
  • 23. © 2015 IBM Corporation23 Softlayer is designed to offer complete transparency from network topology down to the hardware The resulting visibility means you can have more control over your application and its performance – as a well as security and compliance management •With other cloud providers, you man only know: Zone Maybe the data center
  • 24. © 2015 IBM Corporation24 bluemix.net PaaS
  • 25. © 2015 IBM Corporation25 Failing Fast Seconds to Deploy Friction Free Any Language Continuous Integration Mobile Ready Focus on Code Choice of Tools Useful APIs Applications in the cloud: Developers’ expectations have evolved.
  • 26. © 2015 IBM Corporation26 Core IT Today’s apps must keep up with the speed of the app revolution. Benefits Fully customizable Few limitations Necessary for some solutions Existing Investments Time Commitment Weeks to setup and deploy Maintenance/upgrades of hardware and software Thus, not experimental ~ Weeks ~ Days Code Data Runtime Middleware OS Virtualization Servers Storage Networking ~ Minutes Time to initial deployment Customer Managed
  • 27. © 2015 IBM Corporation27 Benefits Most control in the cloud Necessary for some solutions Infrastructure managed by SP Infrastructure as a ServiceCustomer Managed Service Provider Managed ~ Days Time Commitment Days to setup and deploy Maintenance/upgrades of VM, OS, middleware, runtime IBM SoftLayer ~ Minutes Code Data Runtime Middleware OS Virtualization Servers Storage Networking ~ Weeks Core IT Today’s apps must keep up with the speed of the app revolution. Time to initial deployment
  • 28. © 2015 IBM Corporation28 ~ Minutes Platform as a ServiceCustomer Managed Service Provider Managed IaaS Benefits Setup environments and deploy apps very quickly Infrastructure and platform managed by SP Time Commitment Minutes to setup and deploy Focus on your apps and their data ~ Weeks IBM Bluemix ~ Days Time to initial deployment Code Data Runtime Middleware OS Virtualization Servers Storage Networking Core IT Today’s apps must keep up with the speed of the app revolution.
  • 29. © 2015 IBM Corporation29 What is Bluemix? Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on). Instant Environments The developer can choose any language runtime or bring your own. Zero to production in one command. DevOps Development, monitoring, deployment, and logging tools allow the developer to run the entire application. APIs and Services A catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes. On-Prem Integration Build hybrid environments. Connect to on-premise assets plus other public and private clouds. Flexible Pricing Sign up in minutes. Pay as you go and subscription models offer choice and flexibility. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps.
  • 30. © 2015 IBM Corporation30 Bluemix embraces Cloud Foundry as an open source Platform as a Service and extends it with IBM, third party, and community built services.
  • 31. © 2015 IBM Corporation31 • Create apps quickly with prebuilt services Speed Industry Leading IBM Capabilities • Services leveraging the depth of IBM software • Full range of capabilities Completeness • Open source platform and services • Third party to enable key use cases Security Services Web and application services Cloud Integration Services Mobile Services Database services Big Data services Internet of Things Services Watson Services DevOps Services A full range of capabilities to suit any great idea. • Runtimes, services, and tooling up to you Choice
  • 32. © 2015 IBM Corporation32 Sign up in minutes. Pay for what you use. Cloud based pricing models to serve developer needs. • 30 day trial - designed to allow testing of an entire application on the platform Friction free adoption • Free tier for every service - encourages experimentation of new services for applications already running on Bluemix • Pay as you go - optimized for flexibility, no term commitment Multiple Commitment Models • Subscription - term based optimized for cost, discounted from pay as you go rates • Zero to coding in less than 5 minutes Self Service • Credit card over the web in many countries – or through your IBM rep
  • 33. © 2015 IBM Corporation33 Core use cases Web Applications Mobile Back Ends APIs and On-Prem Integration Analytics and Reporting • Enabling online experiences in the physical store for retail • Leverages Bluemix for data collection APIs and dashboards • Reduction of infrastructure setup from days to minutes by moving off of a pure IaaS • Integrated into iOS and Android native applications using Bluemix SDK • Cloud Code for offloading business logic from the mobile client • Back end services replacing custom code hosted on IaaS (e.g. Push Notification) • Providing APIs that are integrated into the Bluemix experience • Leveraging existing on premise databases and technologies • Building mobile applications that connect to on-prem data via Bluemix • Embed IBM Cognos business intelligence content into apps • Use IBM Analytics Warehouse to store and analyze business data • Gain immediate visibility and control over app performance and availability
  • 34. © 2015 IBM Corporation34 ibm.com/marketplace
  • 35. © 2015 IBM Corporation35 Simon Baker IBM Cloud Ecosystem Business Development Simon@uk.ibm.com @SimonARBaker slideshare.net/SimonARBaker
  • 36. © 2015 IBM Corporation36
  • 37. © 2015 IBM Corporation37
  • 38. © 2015 IBM Corporation38 An open cloud architecture for innovation and optimisation External ecosystem Marketplace SolutionsApp API services API analytics API commerce API collaboration API location API data APIAPI datastore mobile dev opsmiddleware services Traditional middleware-based workloads Services & composition patterns API & integration services Workload definition, optimization, & orchestration Software defined compute Software defined storage Software defined networking Resource abstraction & optimization Hardware Servicelifecyclemanag Power, x86, z, ARM, GPU, FPGA, … IaaS Software Defined Environment PaaS Cloud Operating Environment SaaS API Economy http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/
  • 39. © 2015 IBM Corporation39 Security without the headache: You focus on your apps and their data. IBM manages the rest. • Leveraging SoftLayer and IBM hosting experience Exploiting IBM portfolio of capabilities • Adheres to rigorous IBM security standards: Tools to secure your apps • SSO for multiple applications and social logins • Appscan for web and mobile to detect vulnerabilities Defense in depth Intrusion protection/penetration testing Data isolation in virtualized components Automated patch management CodeCode DataData RuntimeRuntime MiddlewareMiddleware OSOS VirtualizationVirtualization ServersServers StorageStorage NetworkingNetworking Developer’s Focus IBM’s Focus
  • 40. © 2015 IBM Corporation40 Cloud-based Business Analytics to Reduce Emissions in the UK Domestic Sector Home Analytics Provides data on all 26 million UK homes. Collaboration between Government & Business Solution runs on IBM SmartCloud™ Enterprise. Optimises Energy Efficiency, Supports Green Deal Assimil8 is an SME and market leader in cloud business analytics EST is the UK’s leading provider of independent advice on energy saving. Improving energy efficiency in UK homes RE:NEW programme in London Example
  • 41. © 2015 IBM Corporation41 Player Interview Scheduling Serve Speed On Court Displays Wimbledon Information System Press Reports Player Analysis & Reports Player Tracking (Tennis Insight Graphics) TV Graphics BBC In Ground Displays Datafeeds Syndicated Applications wimbledon.com SlamTracker Mobile Site m.wimbledon.com iPad, iPhone and Android Apps Scoring & Statistics System The ultimate IBM cloud story 1. Integrates cloud, analytics, mobile and social 2. Proves range of cloud benefits –speed, efficiency, security, responsiveness, analytics 3. Leading-edge capability 4. Universally recognised 5. Annual performance improvement 6. Annual innovation 7. Referenceable Using Cloud to respond to peaks more securely, more efficiently, faster and with more analytical value for fans Look out for the 2013 Wimbledon Enablement Using Cloud to respond to peaks more securely, more efficiently, faster and with more analytical value for fans Look out for the 2013 Wimbledon Enablement
  • 42. © 2015 IBM Corporation42 Ecosystem is at the heart of SoftLayer’s customer base Social Software as a Service Mobile & Communications Marketing and Digital Media EnterpriseHosting & Service Providers Games and Entertainment Platform as a Service Bump Voxer Instapaper Yelp

Editor's Notes

  1. We have witnessed 2 eras of computing 1st era… started around the 1900s… systems that count 2nd era… started around the 1950s… systems we program Now being pushed into a 3rd era by social, mobile, cloud, big data Need cognitive systems – like Watson -- that learn to handle tidal wave of big data (volume, velocity, variety, voracity)
  2. Using Open Technologies helps improve cloud and application interoperability, leads to better device support and often increases innovation. Maybe some points against AWS, MS, etc. IBM Capabilities: (to be talking points) IBM Cloud OpenStack Services IBM Bluemix IBM Cloud Orchestrator What’s New: OpenStack Kilo (May)
  3. SoftLayer has uniquely designed and deployed a global, interconnected platform that’s designed to meet the key operational and economic requirements of cloud infrastructure across a broad portfolio: dedicated and shared devices, physical and virtual servers, hourly compute instances and four-way, octo-core bare metal, along with a wealth of storage, networking and security components. You can take these building blocks and deploy public cloud instances, build private clouds on your choice of virtualization stack, leverage the raw power of bare metal on demand, or combine these solutions into distributed, hybrid architectures. Build what you want, or leverage our turn-key big data and private cloud solutions to design and deploy complex, scalable infrastructure online in near-real time. It’s all delivered as a unified service, managed from a single pane of glass via our web portal or mobile apps, and accessible via a powerful, full-featured API. Our bare metal option mirrors on-premises resources across a continuum of single processor servers, quad proc, hex-core, and even graphics processing unit (GPU)-powered. It deploys in near-real-time via the self-service portal or API. Within our dedicated virtualized environment, you have a variety of hypervisor choices, including: VMWare Citrix (Xen) Parallels Hyper-V OpenStack
  4. The network is the cloud and the cloud is the network. The network is perhaps the fundamental component in terms of performance, yet it’s rarely discussed in detail by hosting providers. We’ve made a significant investment at SoftLayer in building a network of networks from best-in-class networking infrastructure, hardware, and software designed to deliver exceptional bandwidth and connectivity for the highest speed and reliability. We think our network architecture and performance stand apart in the industry. We have 17 points-of-presence (PoPs) today and plan to expand that significantly in 2014. Data centers and PoPs are interconnected with over 2,000 GBps of connectivity around the globe for optimum performance. Having this interconnectivity and the ability for customers to transport data from site to site at no additional charge and be able to get on our backbone through the closest PoP is critical. And we are one of the only cloud providers with our own global backbone. Others may be rumored to be building that, but we are there today! We pass 500 to 600 gigs sustained across our backbone. We house a large percent of the content on the Internet! The entire network and services stack provides native support for IP version 6, helping to ensure that as this critical transition takes place over the next few years, you’ll be well ahead of the game. Every server comes multi-homed to our fully redundant best-in-class public and private network as well as a third network for management Public network is IPv4 and IPv6 stacked; every ancillary service comes ready for IPv6 Private network allows for unmetered bandwidth usage between servers and data centers; use at no extra cost with no special connection feeds or devices needed Management network provides unlimited VPN; security-rich KVM access goes beyond basic controls and unsecured connection methods offered by some competitors KVM tool gives you console access as if you are standing right in front of your server; you can even use it to mount your own ISO and install your own custom operating system (OS) Any device at any time can have any of three types of connections: Public network: Connection to public Internet through Tier 1 carriers with multiple 10 Gbps connections for public traffic to hosted web sites or online resources Private network: Virtual private network (VPN) server access through dedicated, stand-alone third carriers not connected to the public network with unmetered bandwidth usage between servers and data centers Management network: Out-of-plane management network connection through an unlimited VPN connection for more secure management and connectivity between servers housed in separate data centers
  5. The SoftLayer granular API is an essential element to supporting control. Whether or not you have IT staff and want control, you can appreciate that it’s there. You have the ability, insight and control whether or not you actually use it. And you get that control with the way we expose the API, and with the extensive nature of the API with over 3,400 methods. We took a different approach to APIs. We chose to expose everything in our data centers in a granular API. Some competitors talk about “classes” of APIs … with a class that may have 10 functions in it. With SoftLayer, you can make the class call, or you can make the 10 individual function calls. That can make a big difference to an enterprise that may only use eight of the 10 functions in a class and doesn’t want the risk exposure of the other two being left on. And when we start to talk about compliance, this ability to manage the APIs can make a huge difference and is where competitors may break. Their APIs may either on or off at the class level. For reduced risk and enhanced security, an enterprise client could prefer the approach of “if we don’t use it, we don’t even want to turn it on.” Think about the risk exposure if you had a class with 20 functions and you wanted only one, but had to have the other 19 on. Enterprise clients will likely appreciate the granularity of the API to lock down and build the environment for what they want to achieve. The ability to use the API to build auto-scaling environments is also important to your ability to respond to on-demand growth. While keeping costs in check, your environment can scale to meet seasonal or other spikes in demand.
  6. Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
  7. The instant power and speed of cloud has brought about new expectations for building applications on it. Developers now expect: To be able to deploy updates to their applications in seconds To write their code in whichever tool or language they choose Each has its own distinct “personality” and followings of developers have evolved around each of these To be able to continually integrate working copies of code into a shared mainline at multiple points during the day To focus on writing code, not on the administration of servers, virtualization, operating systems, and middleware. To “fail fast” - or ensure applications fail immediately and visibly to speed debugging and fixes To integrate useful APIs into their applications - who wants to write code that’s already been written and tested? To build applications that are mobile ready - as users today expect their experience to be tailored to whatever device they happen to be using.
  8. Timing is critical if your apps (and the functionality they provide to your employees and/or customers) are to keep up with the new expectations and competition the app revolution has generated. Let’s see how everything stacks up: Core IT represents everything you own and manage in your data centers (the full stack pictured here). This is still a critical part of enterprise IT - let’s take a look why it is beneficial and what it takes to manage all of this. Core IT Benefits As stable and customizable as the customer wants - the only main limitation is cost. Necessary for certain solutions (Core IT still has value in many scenarios i.e. transaction processing) Houses a lot of the investments most companies have already made (customer data, inventory, SAP, you name it). Core IT Time Commitment Typically takes weeks to setup an environment and deploy an initial app - customer manages entire stack pictured here Have to maintain hardware and software as well (think environment uptime, fixes, upgrades). Dedicated staff necessary. Thus, Core IT doesn’t lend itself to the experimental nature of development in the cloud/app revolution
  9. Infrastructure as a Service (and specifically IBM’s acquisition of SoftLayer) was the cloud’s initial answer to the need for faster deployments, faster environment setup, etc… by abstracting the infrastructure from the customer. IaaS Benefits Networking, Storage, and Servers managed by service provider. Most customizable cloud offering Solutions where` customizability of VM, OS, Middleware, or Runtime needed IaaS Time Commitment Customer sets up and manages VM (in some cases), OS, Middleware, and Runtime - these still take at least a matter of days to setup and reach an initial deployment Maintenance/upgrades necessary as well
  10. We’ve realized that, in a large number of use cases, our customers want to move even faster and don’t need to spend the time managing the platform (VM, OS, Middleware, Runtime). IBM’s answer: Bluemix (platform as a service). PaaS Benefits Setup your environment and deploy apps quicker than any other offering Service provider manages the Infrastructure AND the platform PaaS Time Commitment Minutes to initial deployment - developer can handle everything on his/her own Maintenance and upgrades of Platform and Infrastructure handled by service provider
  11. Key themes Speed Instant environments Quick deployments Sign up in minutes Ease of Use Instant Environments Services prebuilt for your use - IBM, Third Party, Community DevOps tools to monitor, plan, deploy, and manage your apps Flexibility On-Prem integration Flexible pricing Security IBM secures the platform and infrastructure - leveraging experience with softlayer and proven on-prem security implementations Provides you with the tools to secure your apps
  12. Bluemix is built on top of IBM’s infrastructure as a service offering - SoftLayer. It embraces Cloud Foundry as an open source platform as a service and extends it with IBM, third party, and community built services. Explain Diagram (verbs in blue - please use this terminology) Start by Pushing your code through Cloud Foundry Cloud Foundry interprets which language you’ve used and associates your code to the appropriate runtime - now you have a working app (layer above runtimes). Your app can Pull prebuilt services (IBM, 3rd party, or community built) in from the marketplace and utilize their functionality Connect to traditional IT - aka “Your Systems” with a secure connector Connect to other clouds that you utilize with a secure connector All of this sits on infrastructure (networking, storage, servers) hosted by IBM Softlayer (IBM’s IaaS cloud offering) Finally - when your app is built and ready to go, it can be accessed by anything with a web browser and a connection to the internet, a smartphone app (via the Bluemix SDK) to utilize backend services, or another type of app or system (via an API you create).
  13. Bluemix allows developers the flexibility to choose their own languages and tooling - but choice doesn’t stop there. We want to allow developers to compose their applications of whichever services, IBM created or otherwise, that work best for them, their organization, and their projects. IBM Created Service Examples (full range of proven, industry leading capabilities): SQL Database (DB2 relational database), Analytics Warehouse (Blu Acceleration powered), MQLight (message provider), Cloudant (IBM’s no-sql database), Watson Services (cognitive computing), Mobile Application Security, Push Notifications Third Party Created Service Examples (competing or otherwise - note the colors): Clear DB (MANAGED MySQL relational database), Cloud AMQP (MANAGED rabbit MQ message provider), MongoLab (MANAGED no-sql mongo db), Square (process mobile payments), Twilio (VoIP Calls, SMS & MMS sending/receiving) Community Services (if open source works best for you): mysql (MySQL open source db), rabbitmq (RabbitMQ open source message provider), redis (open source Key-Value store),
  14. Bluemix’ pricing is just as flexible as many of the other capabilities we’ve discussed. You can sign up for Bluemix in a matter of minutes A 30 day free trial (no credit card required) allows you to experience all that Bluemix has to offer A free tier for every service encourages further experimentation after the trial has ended Once you’re ready to move forward with Bluemix, pricing is straightforward: Pay as you go Pay for what you use (runtimes/services) and nothing more No commitment Subscription Pick a monthly commitment price and subscription term — receive a discount off of pay as you go rates
  15. We’ve seen more than 30,000 apps created in beta and have derived four key categories of use cases from that data. *Reference key categories and a selection of bullets mentioned on the slide
  16. Components already available. Software Defined Compute. Aka virtualisation. Single platform today bringing together as multi-platform. SDN still developing. Comfiguration of IP address ranges & VLANs today, network portability in future. Software defined storage, compression, dedupe, SSD, - growing function. Growing need to orchestrate across all three.
  17. Bluemix leverages SoftLayer and IBM’s hosting experience to provide you with a trusted and secure platform to build and deploy your applications. IBM’s focus is on securing the platform and the infrastructure - utilizing a number of rigorous security standards: Defense in depth Each layer (in the stack on the right) is secured assuming that the layer above isn’t. Intrusion protection/penetration testing Data Isolation Automated Patch Management Your focus is on securing your applications. We provide you with the tools to do that. SSO AppScan Scans your apps to detect vulnerabilities
  18. SaaS: MailChimp – more than 3 million people use MailChimp to design and send e-mail marketing campaigns.  Supported by SoftLayer infrastructure. Big Data: 10gen – SoftLayer offers bundled solutions with 10gen’s MongoDB deployed on pre-configured servers PaaS: Cloudant – provides scalable NoSQL database-as-a-service (DBaaS) on SoftLayer’s servers to mobile and web app. developers with big data needs.    Hosting/Service Providers: XO Communications – uses SoftLayer infrastructure to provide hosted services for some of their customers. Social: twitpic – application used for sharing photos and videos in real-time on twitter running on SoftLayer’s servers. Path – instant messaging app. that is powered by Softlayer infrastructure.  Path is integrated with Facebook, Twitter, Tumblr, Foursquare, and Instagram.    Mobile: Yelp – global search site used for finding businesses as well as reading and writing reviews.  Used by consumers around the world and supported by SoftLayer infrastructure.