Group buys are a fantastic way to drive traffic and generate sales in your Facebook store. For more information visit our website at www.shoptab.net today.

1. SHOPTAB
Create a Group Buy Inside your
Facebook Store
May 24, 2012
www.SHOPTAB.net

2. Use the Highlight Feature to call attention to your new group buy
opportunity!

3. In order for the participants to receive their special offer or
promotion you will need to contact them via direct message inside
Facebook. This is where you will give them the instructions or promo
code to use during their checkout in your eCommerce website.

4. Make the item a Featured Item so it is the first thing people will see in
your store, then write the call to action in your description text.

5. Create a store strictly for group buy items. As seen below
you can change the text of the “Buy Now” button to reflect the call to
action.

6. Or you can even create a category just for group buy items inside your
Existing Facebook store.
These tactics will only work with customers who have an existing
eCommerce website.

7. Go to ShopTab’s Facebook Shop website
for more information
For more detailed information:
Featured Item: http://www.shoptab.net/blog/leverage-a-featured-
item-on-your-facebook-store/
Call to Action Buttons: http://www.shoptab.net/blog/improve-
your-facebook-shop-with-great-calls-to-action/