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Why SlideShare is the greatest lead generation tool by Sherry Nouraini

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Sherry Nouraini, PhD
Sherry Nouraini, PhD

SlideShare is one of the best and most effective tools for lead generation. In this presentation I explain how different features of SlideShare feeds the sales funnel. The conversation following the slide presentation is also full of useful tips.

Technology
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Open Social Media: Free and Open Education Why SlideShare is the greatest Lead generation tool and how to use it Sherry Nouraini Founder/President Captive Touch
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education Your SlideShare Profile
Open Social Media: Free and Open Education Your SlideShare Profile
Open Social Media: Free and Open Education What can you do other than uploading presentations
Open Social Media: Free and Open Education What can you do other than uploading presentations
Open Social Media: Free and Open Education Discover View Contact/download Follow Up Social Share Comment SlideShare helps you fill the sales funnel (Pro Account)
Open Social Media: Free and Open Education Discover- Google Search
Open Social Media: Free and Open Education Discover- SlideShare Search
Open Social Media: Free and Open Education View-Analytics
Open Social Media: Free and Open Education View-Analytics
Open Social Media: Free and Open Education Contact- Leads Campaign
Open Social Media: Free and Open Education Contact- Leads Campaign
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education Contact- Leads Campaign Choose the position of the lead form
Open Social Media: Free and Open Education Download-Analytics Who has downloaded Who has shared on Twitter
Open Social Media: Free and Open Education Follow up Setup a meeting to follow up Send a presentation
Open Social Media: Free and Open Education Send presentation, watch how they like it!
Open Social Media: Free and Open Education Follow up-Schedule a meeting
Open Social Media: Free and Open Education
Open Social Media: Free and Open Education Satisfaction and advocacy
Open Social Media: Free and Open Education Discover View Contact/download Follow Up Social Share Comment SlideShare helps you fill the sales funnel (Pro Account)
Open Social Media: Free and Open Education Setup Google Plus Authorship on SlideShare View presentation by Mark Traphagen http://www.slideshare.net/marktraphagen/how-to- claim-google-authorship-for-slideshare
Open Social Media: Free and Open Education Thank you for listening Any questions? You can find me here: opensm@captivetouch.com http://www.twitter.com/snouraini http://www.facebook.com/captivetouch http://www.gplus.to/sherrynouraini http://www.linkedin.com/in/sherrynouraini
Open Social Media: Free and Open Education What’s new in social media and What does this mean for you? August 2nd, 2013 Sherry Nouraini Founder/President Captive Touch
Open Social Media: Free and Open Education Facebook • Mark your calendar for a Facebook press event:  When: Tuesday August 6th , 10 AM PST  What: Upcoming changes to newsfeed Algorithm Explanation of how it works.
Open Social Media: Free and Open Education • Facebook is rocking mobile advertising • 41% of Facebook Ad revenue comes from mobile • Should you be focusing on mobile Ads • My suggestion would be to start with an Ad that that is served on both desktop and mobile • Take advantage of the new detailed Ad reporting feature to see where your ads are preforming best, and then decide
Open Social Media: Free and Open Education Facebook • Facebook is rolling out embedded posts
Open Social Media: Free and Open Education Facebook Like, comment right from embed
Open Social Media: Free and Open Education How to take advantage of this feature When it becomes available • Your discussions on Facebook could be a great source of ideas for blog posts • Take the discussion to your blog and give people some context so they want to engage with you and like your page • Create outstanding Facebook posts such that people will want to embed it!
Open Social Media: Free and Open Education • LinkedIn: Threaded commenting and liking of comments for influencer posts.
Open Social Media: Free and Open Education Did you like what you heard? • Please like and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions

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Why SlideShare is the greatest lead generation tool by Sherry Nouraini

  • 1. Open Social Media: Free and Open Education Why SlideShare is the greatest Lead generation tool and how to use it Sherry Nouraini Founder/President Captive Touch
  • 2. Open Social Media: Free and Open Education
  • 3. Open Social Media: Free and Open Education Your SlideShare Profile
  • 4. Open Social Media: Free and Open Education Your SlideShare Profile
  • 5. Open Social Media: Free and Open Education What can you do other than uploading presentations
  • 6. Open Social Media: Free and Open Education What can you do other than uploading presentations
  • 7. Open Social Media: Free and Open Education Discover View Contact/download Follow Up Social Share Comment SlideShare helps you fill the sales funnel (Pro Account)
  • 8. Open Social Media: Free and Open Education Discover- Google Search
  • 9. Open Social Media: Free and Open Education Discover- SlideShare Search
  • 10. Open Social Media: Free and Open Education View-Analytics
  • 11. Open Social Media: Free and Open Education View-Analytics
  • 12. Open Social Media: Free and Open Education Contact- Leads Campaign
  • 13. Open Social Media: Free and Open Education Contact- Leads Campaign
  • 14. Open Social Media: Free and Open Education
  • 15. Open Social Media: Free and Open Education Contact- Leads Campaign Choose the position of the lead form
  • 16. Open Social Media: Free and Open Education Download-Analytics Who has downloaded Who has shared on Twitter
  • 17. Open Social Media: Free and Open Education Follow up Setup a meeting to follow up Send a presentation
  • 18. Open Social Media: Free and Open Education Send presentation, watch how they like it!
  • 19. Open Social Media: Free and Open Education Follow up-Schedule a meeting
  • 20. Open Social Media: Free and Open Education
  • 21. Open Social Media: Free and Open Education Satisfaction and advocacy
  • 22. Open Social Media: Free and Open Education Discover View Contact/download Follow Up Social Share Comment SlideShare helps you fill the sales funnel (Pro Account)
  • 23. Open Social Media: Free and Open Education Setup Google Plus Authorship on SlideShare View presentation by Mark Traphagen http://www.slideshare.net/marktraphagen/how-to- claim-google-authorship-for-slideshare
  • 24. Open Social Media: Free and Open Education Thank you for listening Any questions? You can find me here: opensm@captivetouch.com http://www.twitter.com/snouraini http://www.facebook.com/captivetouch http://www.gplus.to/sherrynouraini http://www.linkedin.com/in/sherrynouraini
  • 25. Open Social Media: Free and Open Education What’s new in social media and What does this mean for you? August 2nd, 2013 Sherry Nouraini Founder/President Captive Touch
  • 26. Open Social Media: Free and Open Education Facebook • Mark your calendar for a Facebook press event:  When: Tuesday August 6th , 10 AM PST  What: Upcoming changes to newsfeed Algorithm Explanation of how it works.
  • 27. Open Social Media: Free and Open Education • Facebook is rocking mobile advertising • 41% of Facebook Ad revenue comes from mobile • Should you be focusing on mobile Ads • My suggestion would be to start with an Ad that that is served on both desktop and mobile • Take advantage of the new detailed Ad reporting feature to see where your ads are preforming best, and then decide
  • 28. Open Social Media: Free and Open Education Facebook • Facebook is rolling out embedded posts
  • 29. Open Social Media: Free and Open Education Facebook Like, comment right from embed
  • 30. Open Social Media: Free and Open Education How to take advantage of this feature When it becomes available • Your discussions on Facebook could be a great source of ideas for blog posts • Take the discussion to your blog and give people some context so they want to engage with you and like your page • Create outstanding Facebook posts such that people will want to embed it!
  • 31. Open Social Media: Free and Open Education • LinkedIn: Threaded commenting and liking of comments for influencer posts.
  • 32. Open Social Media: Free and Open Education Did you like what you heard? • Please like and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions