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4/3/2018 University of Phoenix: Critical Thinking https://phoenix.vitalsource.com/#/books/1259764613/cfi/6/36!/4/434/770/[email protected]:67.9 1/76 Page 135 PRINTED BY: [email protected] Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted. 5 Rhetoric, the Art of Persuasion Students will learn to . . . 1. Explain the concepts of rhetorical force and emotive power 2. Identify and critique the use of euphemisms, dysphemisms, weaslers, and downplayers 3. Identify and critique the use of stereotypes, innuendo, and loaded questions 4. Identify and critique the use of ridicule, sarcasm, and hyperbole 5. Identify and critique the use of rhetorical definitions, explanations, analogies, and misleading comparisons 6. Identify and critique the use of proof surrogates and repetition 7. Identify and critique the persuasive aspects of visual images 8. Detect the techniques used in the extreme rhetoric of demagoguery 4/3/2018 University of Phoenix: Critical Thinking https://phoenix.vitalsource.com/#/books/1259764613/cfi/6/36!/4/434/770/[email protected]:67.9 2/76 R hetoric, the venerable art of persuasivse writing and speaking, has been one of the twinanchors of Western education since the days of Aristotle. The other, which also dates fromAristotle, is logic. You use rhetoric to win someone to your point of view; you use logic to demonstrate a claim or support it. These are separate enterprises. You can use logic to persuade people, but all too often they are persuaded by poor logic and unmoved by good logic. This is why education increasingly emphasizes critical thinking, to help people improve their logic and to help them distinguish between proof and persuasion. In this chapter we do three things. First, we introduce the important concept of rhetorical force. Then we explain several rhetorical devices. Good writers and speakers employ many of these devices to make their cases as persuasive as possible. None of the devices, however, have logical force or probative weight (“probative” means tending to prove). We, as critical thinkers, should be able to recognize them for what they are— devices of persuasion. Last, after we examine the various devices, we examine four principal techniques of demagoguery. Demagogues use inflammatory rhetoric to win acceptance for false and misleading ideas. They appeal to the fears and prejudices of an audience, and depend on its inability to see through their tricks. Famous demagogues include Adolf Hitler, Joseph McCarthy, and others. Spotting demagoguery and resisting it is perhaps the most important skill a critical thinker can have. 4/3/2018 University of Phoenix: Critical Thinking https://phoenix.vitalsource.com/#/books/1259764613/cfi/6/36!/4/434/770/[email protected]:67.9 3/76 Page 136 PRINTED BY: [email protected] Printing is for personal, private use only. No part of this book may b.
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Rhetoric
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1) Notes: Persuasive
Paper 2) Go over DCA persuasive essay assignment guidelines and expectations 3) Prewriting and rough draf Today: November 10, 2011
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Persuasion: The Art
of Aristotle Logos, Pathos, Ethos … .and MORE!
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