BlueOshan helps small, medium businesses and fledgling start-ups establish and manage their Digital Marketing function in a meaningful and jargon free manner.
2. DIGITAL MARKETING: OVERVIEW
Digital Marketing (DM) involves using the electronic media to
market your products and services,
build your brand,
build relationships,
have conversations and
continuously engage with your audiences
DM is highly scalable, economical and most importantly measurable
India has 243 million internet users (mobile and desktop), which is growing at
14.3% [source: www.InternetLiveStats.com]. Internet is a powerful core
component of the electronic media.
Website, email, social media platforms, mobile apps, videos, SMS, WhatsApp et
al. are delivery vehicles/technology enablers that help us spread the word.
3. DIGITAL MARKETING: OVERVIEW CONTINUED
Digital marketing is
more MARKETING than DIGITAL
lot of PLANNING and STRATEGIZING
CONTENT driven
LISTENING to your audience
offering your audience ENGAGING content
ANALYSING their reactions and responses
Choice of media platforms and application of distribution techniques are
IMPORTANT but do not come FIRST
FORM FOLLOWS THE FORMAT – we will help you get the structure and process right
4. GLIMPSE OF THE DIGITAL WORLD
We can’t ignore these numbers….
Mind boggling-200 billion emails were sent/received each day-50% were traded
by business email boxes-2014 (est.)
Google has over a billion people using Gmail and over a billion people using
Android
Companies are hiking their digital marketing budgets-14% in 2015 (est.)
LinkedIn, the most popular professional network has 350 million users across
200 countries.
Facebook has 1.44 billion monthly users (its a country of its own)
We have not spoken about the millions of mobile apps and the hundreds of thousands of
online social networks that are growing exponentially
5. WHY DIGITAL MARKETING?
Better user engagement
Users (prospects, customers, employees, future employees) become your
marketers
Measurable and better insights to user engagement
Faster, targeted, continuous and global outreach: economical way to spread
the word
Excellent framework for SHARING of stories, case studies, accomplishments, news
& updates across ‘emerging-media’ platforms and devices
Wide variety of media and messaging (emails, blogs, posts…) options
Digital branding and awareness
Customers, competition, and employees are digitally active
An engaging digital persona to stay current and modern
6. DIGITAL PRESENCE-4 POPULAR VIEWS
We have a good website
We have social pages–FB, Twitter… what have you?
We write blogs, publish updates, post photos et al.
We send emails to prospects
We have an agency of records and a team as well
We are not happy. Nothing seems to work ! Its all jargon. Wish it worked…
We have some of the above
Our digital media activities are sporadic
Don’t think we need digital marketing
Someone said and we started. Not sure we need it. We are not complaining.
We have none of the above–yeah.. there is this website
Market needs us and enquiries pour. We don’t need any digital presence.
7. DIGITAL MARKETING: HOW CAN WE HELP YOU?
We help small and medium size companies establish and manage their Digital
Marketing function. We help them
develop digital properties that readily relate to their audiences
develop their content strategy and support them in its implementation
manage, listen, and measure the efficacy of their digital marketing campaigns
build their own digital marketing teams
select their creative services and technology partners
8. WHY DO YOU NEED US?
We are seasoned traditional marketers with deep appreciation of digital
marketing techniques.
We think digital strategies
We listen to you
We relate to your business
We love technology
We believe in data
We are digitally social
You need us to play that crucial digital-CMO role for implementing sustainable
digital marketing programs
You need someone like us to bridge the digital gap in your marketing function
9. OUR APPROACH
Each business is different in its own way
We follow an elaborate discovery process to understand
your business,
your expectations and
define possible outcomes
Following the discovery process, we will a present a specific plan and strategy that
fits your business needs.
We follow standardized processes for
digital assets development and
campaign management
10. THANK YOU
A SHANTHA KUMAR
+91 98409 6157O
KUMAR@BLUEOSHAN.COM
WWW.BLUEOSHAN.COM