A "go-to-market strategy" is your game plan for winning in the marketplace. It's like a GPS that guides your product or service from concept to customer hands. This strategy covers all the essentials: finding the perfect audience, crafting a compelling message, choosing the best channels, setting the right price, and coordinating sales and marketing efforts. It's the secret sauce that ensures your product gets noticed, grabs attention, and wins the hearts of your target customers. It's about making a splash in the market, standing out from the competition, and achieving those sweet success milestones. Whether you're launching something new or expanding your reach, a solid go-to-market strategy is your ticket to market domination.

1. Go To Market
(GTM)
Strategy
Prepared by:
Shams Sumon

2. Go to Market (GTM)
Strategy
A go-to-market strategy is a comprehensive plan
businesses use to bring a new product or service
to market.
A GTM strategy includes:
● Target audience
● A marketing plan, and
● A concrete sales and distribution strategy

4. Table of Contents
Buying Centers and
Personas
Product’s Value
Proposition
Landing Pages and
Banner Creatives
Marketing Promotions
1 2
3 4
5
Reporting

5. Buying
Centers and
Personas
1

6. —Buying Centers
Buying Centers & Personas

7. —Buyer Persona
Buying Centers & Personas Cont...

8. A bad example of buyer persona

9. Buying Centers and Personas
● Suggester: Who proposed this feature?
● Reference Products: Which product(s) can be
researched for benchmarking?
● Competitor Analysis: Does this feature exist
among our competitors?
○ If yes, specify the name of the
competitor(s).
● Primary Beneficiary: Who will benefit the
most from utilizing this feature?
● Decision Maker: Who holds the authority to
approve the purchase of this feature?

10. Product’s Value
Proposition
2

11. Value Proposition

12. Value Proposition
● Pain Points: Create a list of potential customer
pain points.
● Feature Value: Explain how this feature will
address these pain points.
● Primary Features: List the primary features of this
proposed addition.
● Secondary Features: Outline any additional
features accompanying the proposed addition.
● USP: Highlight how this feature outperforms our
competitors.
● Pricing Suggestion: Determine the most suitable
package to include this feature in.

13. A Picture Is Worth
a Thousand Words

14. Landing Pages
and Banner
Creatives
3

15. A banner creative is the visual
part of an online banner ad. It's
what you see – the images, text,
and design.
Banner Creative

16. Landing Pages and Banner Creatives
Status Link
Landing Page Copy Done
Main Landing Page Go to Live Done
Update Pricing Page Done
Adding Google Ads Landing Page Done
Adding Retargeting Landing Page Done

17. Landing Pages and Banner Creatives Cont…
Status Link
WordPress.org Page Update Done
Plugin Dashboard Description Done
Social Media and Retargeting Ads Copy Done
Social Media Banner Done
Retargeting Ads Banner Done

18. Marketing
Promotions
4

19. Marketing Promotions
Status Link
On-page SEO Done
Banner on Website Done
Email on Upcoming Feature (Before Release) Done
Email Promotion (After Release) Done
Blog Post Done
Google Ads Campaign Done
Retargeting Ads Done
Social Ads Done

20. Marketing Promotions Cont…
Status Link
Facebook Post Done
Twitter Post Done
LinkedIn Post Done
Facebook Community Post Done
How to Work Video Done
Inform Affiliate and Influencers Done
Mention at Webinar Done

21. Reporting

22. Reporting Metrics
Paid Ads
Performance
Social Media
Performance
Pricing Package
Performance

23. Paid Ads Performance
Interaction
Conversio
n
Conversion
Rate
Spent Revenue ROAS
Google Ads
Retargeting
Ads
Facebook
Ads

24. Social Media Performance
Engagements Comments Share/Retweet
Facebook
Twitter
Instagram
Linkedin

25. Pricing Package Performance
Number of sales last month Number of sales this month
Starter
Professional
Business
Enterprise

26. Case Study

27. ● “Friendly” relationship 😜 between China and
India.
● Perception of Chinese mobile phone brands as
low-quality.
A Successful Case Study of Huawei Using GTM Strategy
Challenges

28. A Successful Case Study of Huawei Using GTM Strategy
● Started building local R&D centers in India and
hired locals that showcased their commitment
to the local community.
● This helped them understand the
demographics and preferences of Indian
consumers.
● Also contributed to the “Make in India”
initiative.
Solutions

29. ● The company reported 60% growth
in its India business within the first
quarter of 2017.
● The Honor brand alone enjoyed
sales growth of 500% over the
course of 2018.
A Successful Case Study of Huawei Using GTM
Strategy
Result

30. Resources
● Buying Center
● Case Study
● GTM Strategy
● Value Proposition
● Banner Creatives
● ChatGPT 😉
● HubSpot Course
● Coursera
● Udemy

31. This presentation template was created by
Slidesgo, including icons by Flaticon, and
infographics & images by Freepik and
illustrations by Stories
Thank You
Do you have any questions?
– shams@wedevs.com
– Linkedin
– Twitter