The document discusses machine-to-machine (M2M) technology and potential services. It describes M2M service models that operators can provide, from simply being a "bit pipe" to offering full connectivity and service enablement platforms. It also outlines functional blocks in an M2M architecture, including connectivity, device management, service enablement, and applications. Finally, it provides examples of potential M2M services like fleet tracking, vending machine monitoring, smart metering, and industrial telemetry.

1. AGENDAM2M playground and players - Summary
M2M Service Models
Functional Blocks in the M2M Picture
Blocks addressable
Product Development Strategy
1st Solution Area
The Connectivity & Device Management Platform
What does an Operator need from a Management Platform ?
Main Requirements
Value Proposition
Position in an Operator Network
High Level Logical Architecture
Description of modules
Where is in the M2M Picture?
SWOT
M2M VALUE CHAINSample Release Plan
2nd Solution Area
The Service Enabler Platform
What does an Operator need from a Management Platform ?
Main Requirements
Value Proposition
Position in an Operator Network
High Level Logical Architecture
Description of modules
Where is in the M2M Picture?
SWOT
Sample Release Plan
M2M Standard Bodies
Appendix – Market Slides

2. M2M Playground and Players
› General chipset
› M2M specialized
› Vertical specific
› Operators
› Small size M2M
specialized SW
vendors
› Small size M2M
specialized SW
vendors
› Few large SIs
› Long tail of small local
M2M specialized SI
M2M VALUE CHAIN
APPLICATIONS
SERVICE
ENABLEMENT
CONNEC
TIVITY
CHIP &
MODULE
DEVICE/
MACHINE
Cons. Conn
Electr.
Transport
Utilities
Gov/Security
PoS
Health
Other
Enterprise
MANAGEMENT
› Operators
› MVNOs
› Aggregators
BUSINESS
SOLUTION

3. M2M Service Models - 1
Enterprise Applications
Mobile Operator Network
M2M Management
M2M Service Enablement
Connected devicestruck
powered
truck
Operator is bit pipe
Standard SIM
Standard data/SMS Tariff
& Subscription
Logistics
optimization
M2M of yesterday
No control on M2M traffic,
SIM and device
No service definition
truck

4. M2M Service Models - 2
Enterprise Applications
Mobile Operator Network
M2M Management
M2M Service Enablement
Connected devicestruck
powered
truck
Limited definitions about
M2M on network (SIM,
tariff, etc.)
Logistics
optimization
Operator is aware of
M2M and starts
adapting to it No control on M2M traffic,
SIM and device
No service definition
truck

5. M2M Service Models - 3
Enterprise Applications
Mobile Operator Network
M2M Management
M2M Service Enablement
Connected devicestruck
powered
truck
M2M SIMs
M2M Tariff
APN, IP, MSISDN and IMSI
Resource Mgnmt
Logistics
optimization
Operator is providing
connectivity and
management
capabilities
SIM & Device Mngmt
PCRF
M2M User Management
No service definition
truck

6. M2M Service Models - 4
Enterprise Applications
Mobile Operator Network
M2M Management
M2M Service Enablement
Connected devicestruck
powered
truck
M2M SIMs
M2M Tariff
APN, IP, MSISDN and IMSI
Resource Mngmt
Logistics
optimization
Operator is also at the
M2M Service Layer
SIM & Device Mngmt
PCRF
M2M User Management
M2M Service Provider
definitions
Partner&SLA Mngmt
M2M Data
truck

7. M2M Service Models - 5
Enterprise Applications
Mobile Operator Network
M2M Management
M2M Service Enablement
Connected devicestruck
powered
truck
MVNO agreement
Logistics
optimization
MVNO Model –
Operator is again bit
pipe SIM & Device Mngmt
PCRF
M2M User Management
M2M Service Provider
definitions
Partner&SLA Mngmt
M2M Data & Diagnostics
truck

8. Functional Blocks in the M2M PictureM2M VALUE CHAINAPPLICATIONS
SERVICE
ENABLEMENT
CONNEC
TIVITY
CHIP & MODULE
Device
MANAGEMENT
BUSINESS
SOLUTION
Data
Warehouse
CRM
Customer
Care Secure Comm.
Application
Development
APIs
Software
Management
Device Support
Layer
Rules and Alerts
Analytics and
Reports
Device
Certification
Device State
M2M Data
GGSN, HLR
Radius
SMSC
SIM Card
Roaming
Management
M2M Tariff and
Plans
MSISDN, IMSI
Management
Charging Billing
CRM
APN, VPN, IP
Management
Connectivity
Monitoring
Device
Management
Policy Control
and
Enforcement
User
Management
Admin and
Partner Portal
Branded Portal
Automation API
Fraud Control
and Alerts
SIM Order
Management
M2M SIM
Testing
Management
Rating
Charging and
Billing
MSISDNless
SIM
Device
Certification
APN, VPN, IP
Management
Detailed
Reports and
Statistics
Embedded OS
ZigBee, Zwave,
6LowPAN
Client
Application
SIM Application
Device
Certification
OTA Support
Device
Management
Ethernet, GPRS,
3G Modem
Utilities
Logistics
Smart Home
Mobile Health
PoS
Automotive
Farming
Smart City
Other
Enterprise
MANY
AXEDA, NUMEREX,
SW
TURKCELL
TELENOR, VDF
TCM, CINTERION,
TELIT, DIGI
JASPER, ERICSSON, VODAFONE,
TURKCELL
IBM, SAP,
ORACLE
Solution
Integration
Consultancy

9. Position in an Operator Network
CRM
Billing
Charging
BSS
GGSN
Radius
MBB
Fraud
Management
OSS
Policy Control &
Enforcement
Performance
Management
SMSC
VAS
Network
Automatic
Device
Configuration
ProbeHLR
M2M
Customers/Partners
M2M Admin
M2M Connectivity and
Device Management
Platform

10. High Level Logical Architecture
M2M Customers & Admin
Network
Adapter
SMS
GW
BSS
GW
CRM
HLR
Gx
PCRF
GGSN Probe ADC
SMSC
Radius
Prov.
Adapter
Billing
and
Charging
API API Radius
API/Gx
API
API
Diameter
CDR
SMPP
HTTPSWS/REST
Fraud
Controller and
Alerts
REST & WS APIs (Automation
& Diagnostics)
Account and
Device Database
SIM
Management
M2M
PCRF
Management
Connectivity
Monitoring
APN
and IP
Management
Billing
and Charging
Reporting and
Statistics
M2M SIM Test
Management
Device
Management
Radius Server Rating Engine
OTA
Engine
Reporting
Database
Admin and Partner Portals Branded
Portals
HTTPS
Account
Management
Tariff
Subscription
Management
Telenity
Operator NW

11. Sample use case – SMS
communicationHTTPSWS/REST
Fraud
Controller and
Alerts
REST & WS APIs (Automation
& Diagnostics)
Account and
Device Database
SIM
Management
M2M
PCRF
Management
Connectivity
Monitoring
APN
and IP
Management
Billing
and Charging
Reporting and
Statistics
M2M SIM Test
Management
Device
Management
Radius Server Rating Engine
OTA
Engine
Reporting
Database
Admin and Partner Portals Branded
Portals
HTTPS
Account
Management
Tariff
Subscription
Management
SMSGW Network Adapter Provisioning Adapter BSSGW
M2M Customer/Application
SMSC CRM HLRGGSN Billing/Charging
truck trucktruck
Device sends SMS message
“Warning: Truck speed
exceeds the allowed limit”
Check whether the device can
send an SMS (apply defined
policy control rules for the
device)
Confirmed. Device can send
SMS to the recipient address
SMSGW delivers SMS to the
application

12. Sample use case – Data
communicationHTTPSWS/REST
Fraud
Controller and
Alerts
REST & WS APIs (Automation
& Diagnostics)
Account and
Device Database
SIM
Management
M2M
PCRF
Management
Connectivity
Monitoring
APN
and IP
Management
Billing
and Charging
Reporting and
Statistics
M2M SIM Test
Management
Device
Management
Radius Server Rating Engine
OTA
Engine
Reporting
Database
Admin and Partner Portals Branded
Portals
HTTPS
Account
Management
Tariff
Subscription
Management
SMSGW Network Adapter Provisioning Adapter BSSGW
M2M Customer/Application
SMSC CRM HLRGGSN Billing/Charging
truck trucktruck
Device APN is set by M2M
partner admin or operator
admin
Device starts sending daily
activity report to the logistics
application via configured APN
Confirmed. Device has enough
data usage quota.
Data sent from the device is
delivered to the application

13. ETSI – M2M Interfaces

14. ETSI – M2M Specifications

15. Potential M2M Services
Fleet Tracking
The vehicles can be
traced through the path
they follow
Vending Machines
Vending Machines are connected
to a centralized server
ATM / POS
ATM / POS connected to
the bank’s network
Emergency Call /
Navigation
In the case of an emergency,
a signal is sent through
mobile connection
Industrial Telemetry
Sensors are monitored in real-time
Public Transport
Buses are monitored in real-
time
Smart Metering for Electricity
The electricity smartgrids reports a
measurement every certain period
Smart Metering for Water
The water smartgrids reports a
measurement every certain period
Smart Metering for Gas
The gas smartgrids reports a
measurement every certain period
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