1. Marketing to Build Your Pipeline
with
® TM
MOBILE MARKETER & DIALOGISTICS
Personalized marketing technologies that enable
real-time communications magic for business
www.SalesAutomationSupport.com
2. What are Your Pipeline Challenges?
• Getting more leads with a leaner staff?
• Competing with all the new social media?
• Finding a way to drive people to your website?
• Branding while so much is going to the web?
• Setting more appointments with fewer resources?
• Keeping staff satisfied that you are keeping up?
• Positioning against increasing competition?
www.SalesAutomationSupport.com
3. Today’s Presenter
Tim Peterson
President
(since January 2000)
BS Ag. Bus. – Univ. of WI/River Falls
Technical Sales Savvy Since 1982
National Account Manager for:
Ingres Corp. (relational database)
NCR/AT&T (parallel servers)
DG/EMC (servers & storage)
www.SalesAutomationSupport.com
4. Once upon a time
• There was a midsize regional computer company…
• They were a Data General reseller of mine…
• They were consistently beating larger competitors…
• Their business development manager claimed they
simply documented the selling process better...
• She later started this business to enable other marketing
experts to become the messaging “Puppeteers”
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5. Direct Marketing Program Objective
Reduce the
•Cost
•Time
•Effort
To Out-position the Competition!
www.SalesAutomationSupport.com
6. Direct Marketing Best Practices
• The Product Matters – results will guide you
• Timing Matters – e.g. only now PC’s sell by mail
• Your List is Critical – cultivate it like a garden
• The Message Makes it Happen – 3 pieces
– The Headline – or Offer in Consumer Marketing
– The Meat – reasons to take action now, supporting facts
– The Action Item – or Mechanism to Respond
www.SalesAutomationSupport.com
7. Best Practices Continued
• Make it Irresistible – many options here so test & retest
• Many forms of Direct – in-person, postal, email, combination
• Build the Brand – make an impression with your logo
• Keep it Personal – from their personal “throat to choke”
• Have it Hand Signed – consider a picture too (why R/E?)
• Repetition – convince the recipient you mean business
• Segment Your Market – keep the messages germane
• Can The Spam! – identify yourself & offer opt-out of email
www.SalesAutomationSupport.com
8. What Is Mobile Marketer?
Mobile Marketer is
DIFFERENT from any
other product or service
on the market today!
Unmatched fulfillment since 2002.
The Puppeteer’s of Direct Mail!
www.SalesAutomationSupport.com
9. What Is Mobile Marketer?
Mobile Marketer Operates as an automated
Secretary for everyone on your sales team.
Mobile Marketer maintains contact with
customers and prospects automatically.
Your contacts never know they’re part of an
automated marketing process.
www.SalesAutomationSupport.com
10. How Does the System Correspond?
Mobile Marketer uses two automated
channels to correspond with your contacts
One-to-One eMail
Correspondence
One-to-One Printed
Correspondence
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11. One-to-One
Our technology is highly effective because it
operates at the real one-to-one level.
OPPORTUNITIES
SALESPEOPLE
Every relationship is Unique – So should be your on-going
communications strategy!
www.SalesAutomationSupport.com
12. Hypothetical Question?
What would happen to your sales results if
every representative sat down and
prepared a well written personal letter, then
signed and mailed it to the prospect or
customer every time they knew that’s what
they should do?
www.SalesAutomationSupport.com
13. Corresponding Professionally….
- Differentiates you from competitors
- Commands the attention professionals deserve
- Opens doors to greater opportunities
- Keeps you in front of your customer
Knock, knock.
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May I come in?
14. So…. Why Don’t We?
- Takes too long – particularly with compliance
- Not sure of exactly what to say
- Too many pressing matters at the moment
- It’s a real world, and look boss…I’m real busy
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15. Mobile Marketer Solves These Problems!
From your
Smartphone
From the Internet
Place an order in less than a minute
from your PC or a PDA.
www.SalesAutomationSupport.com
16. Mobile Marketer Is Powered by Dialogistics
Dialogistics is the back end infrastructure
that drives Mobile Marketer and links your
sales force in real-time to a fully automated
Sales Support Center where contact
actions are initiated and fulfilled,
on-demand, the same day.
Letters, cards, and eMails are scheduled,
fulfilled, and reported back for follow-up!
www.SalesAutomationSupport.com
17. But First… it all has to happen somewhere.
Is a physical sales support location
Where real people use highly automated
processes to fulfill your on-demand and regularly
scheduled communications requests
When the Sales Support Center prepares and
mails correspondence on your behalf – the
resulting letter looks just like you signed it
personally...
…and emails sent on your behalf appear to
originate from your email address
www.SalesAutomationSupport.com
18. Leasing Options
We Provide:
The Mobile Marketer Internet Contact Management System
Assigned Campaign Managers & Writers
On-Demand Assistance from our Campaign Coordinators
On-demand correspondence fulfillment – orders queued up
immediately for production within one business day
Automated Weekly Activity - Call Reports (Individual as well as
Management Roll-Up every Monday morning)
www.SalesAutomationSupport.com
19. For just…
T$0.89 per physical, one-to-one personalized letter
T$0.12 per email with no minimums
With fully detailed weekly reports – included!
The only way you could get these highly valuable,
and very important marketing functions done for
less – would be to figure out how to do it all
internally, including the advanced set-up and
scheduling, and staff it yourself – without pay!
www.SalesAutomationSupport.com
20. One-to-One Sales Campaign Automation
• Warm / Cold Introduction Campaigns
• Referral Source Campaigns
• Dislodge Competitor Campaigns
• Develop New Business Campaigns
• Customer Continuous Appreciation Campaigns
• Image Building Campaigns
• End of Life Cycle Campaigns
• Parts, Spares, and Maintenance Campaigns
• Event Promotion Campaigns
• Monthly Personal Contact and Specials Programs
• Plus TEAM SELLING CAMPAIGNS!
www.SalesAutomationSupport.com
21. On-Demand Personal Documents
• Chance Encounter Letter
• After Meeting Follow-Up
• Account Review Requests
• Customer Appreciation Letter
• New Customer Letter from President / CEO
• Sample Request or Literature Cover Letter
• Cross Referral Letter & Referral Thank You
• Special Event or Sale Announcement
• Collections Letters
www.SalesAutomationSupport.com
23. On-Demand Direct Mail – Fully Personalized
Localizes
Customizes
&
Personalizes
Prospect
Personalization
Name
Title
Company
Address
City
State
Sincerely,Zip
Salutation
Warmest Regards,
www.SalesAutomationSupport.com
25. List Procurement
• Do you have your list?
– Yes – Let us load it into your Mobile Marketer
– No – Let us help you provision your ideal targets
• Authorized List Brokers
– Dunn & Bradstreet
– InfoUSA
• Pull the data from the internet using
latest spidering technology
www.SalesAutomationSupport.com
26. Investment Cost
• $195 to set up and train each user
• $0.25 - $0.30 per lead for list provisioning
• $0.89 plus postage per letter fulfilled
• $0.12 per email fulfilled (even lower in volume)
• $150 per hour for writing/authoring content
• $47.50 per hour for administrative services
• Let us put a custom quote together for your specific need
• ROI ~ what is the value to you of a new customer?
www.SalesAutomationSupport.com
27. What Mobile Marketer Customers Say
Peter Aloumanis, VP & General Manager, U.S. Markets Division,
Motorola
“Sales Automation Support’s same-day sales support fulfillment services
provide mobile sales agents with accurate, timely, and highly effective
business correspondence capabilities.”
Mark Moore, Midwest Market Manager, Motorola
“On our recent connect-with-color campaign, we achieved an outstanding 5
times ROI in just the first 27 days, and an amazing 24 times ROI overall in
the next 3 months! If you want an easy way to increase your sales and
profits, Mobile Marketer is the perfect tool!"
www.SalesAutomationSupport.com
28. What Mobile Marketer Customers Say
Carol Ann Hartnagle, Vice President, TAB
"We use Sales Automation and Mobile Marketer because of professionalism,
knowledge, and the advantage of valuable new technology. Their services and
on-demand, one-to-one fulfillment systems make it easily to develop and move
innovative marketing programs to reality very quickly."
Dave Kliber, CEO, Sommer-Frey Laboratories
“I like Mobile Marketer because it keeps my salesmen out selling and not in the
office doing the paperwork they would prefer not to do, but must, to follow-up
with customers. Our customers are pleased to receive such quick follow-up!
I have recommended Mobile Marketer to many of my business friends and
acquaintances.”
www.SalesAutomationSupport.com
29. What Mobile Marketer Customers Say
Ron Baake, CEO, The Sleep Wellness Institute
“Mobile Marketer helps our sales team stay on task. Our sales staff is
more efficient now at communicating and creating opportunity. This
allows us to get out and see more prospects and accounts. The Mobile
Marketer staff is friendly, helpful and very creative!”
James T. Harris, CEO & Founder, Culture Shock
“Sales Automation Support has great writers behind their organization.
They are able to capture my ideas and put them on paper, in proposals and
in sales letters I can generate automatically. They concentrate on making
my written work look excellent and on marketing my materials so we can
close sales faster!”
www.SalesAutomationSupport.com
30. The Key To Closing Large
Deals is the Proposal:
• Let us help (Closed over $2.5B in 2011)
• #1 Rule of Selling
– Remember that prospects don’t care how much you
know until they know how much you care!
• #1 Rule of Writing
– Know your audience
• Show them how to get what they want
• Most people remember in Pictures
• If they can’t visualize it – it won’t close! Break free
from bad
tradition.
www.SalesAutomationSupport.com
31. In Summary
• Mobile Marketer™ Will Drive New Appointments
& Revenue for your Business
• We can help you gain mobile productivity
• We can help you with eMail & postal campaigns
• We can help you identify & qualify your list
• We can even help you keep existing customers
from straying with holiday keep in touch cards
• If you have Questions, I’ll offer some Answers...
www.SalesAutomationSupport.com
32. A BIZremedies
Certified Consultant
17025 West Rogers Drive
New Berlin, WI 53151
(262) 754-8712
Peterson@SalesCampaigns.com
www.linkedin.com/pub/tim-peterson/0/73/520
www.SalesAutomationSupport.com
33. Meeting you has been a pleasure.
www.SalesAutomationSupport.com
