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Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
Science Advising in Entertainment
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Science Advising in Entertainment

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ScriptPhD.com editor/creative director Jovana Grbic recently gave a seminar at Emory University about the role of a scientific adviser in the entertainment industry and tools for scientists to launch …

ScriptPhD.com editor/creative director Jovana Grbic recently gave a seminar at Emory University about the role of a scientific adviser in the entertainment industry and tools for scientists to launch careers in film, television and media.

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  • 1. Science in Entertainment Jovana J. Grbić, PhD Career Committee Seminar Emory University, Atlanta, GA December 06, 2010 ©ScriptPhD.com, all rights reserved
  • 2. Seminar Overview • A Brief History of Science in Entertainment • ScriptPhD Concept: L.A.B. • Career Planning Advice and Ideas For Scientists
  • 3. Jurassic Park: Before + After
    • Assumed audience knew or would understand cloning – complex science
    • Written by a medical doctor (Michael Crichton)
    • Thematic Elements: Reprecussions of bioengineering and technology revolution
    • Game changer for future film and television content
    Jurassic Park – 1993 Universal pictures $900 million gross – still in top ten Dolly the Sheep cloned in 1996
  • 4. The Dawn of the Internet Internet visualization map for routes of information exchange Number of internet users: 1995-2010 The internet is exploding and there ’s nothing to stop it! Nasdaq Hosts Sites The market might go up and down, but the Internet grows forever • Late 1994: Mosaic released, WWW is born • 1996: The word ‘Internet’ is common
  • 5. Science is EVERYWHERE
    • Academic, government and industry labs have websites
    • Most newspapers/magazines have a science + technology section
    • The birth of the blog
    • Twitter, Facebook, other social media – news travels fast
    2008: At least 2,000 science blogs written by PhD scientists (Technorati)
  • 6. Science + Technology in Entertainment post-Internet
    • More science/sci-fi/technology/medical content on television (and movies)
    • Better (more) informed audience
    • More sophisticated content
    The Internet # of Zombie movies (io9)
  • 7. ‘ The CSI Effect’
    • The belief that juries demand more physical evidence
    • Police collecting more physical evidence, in turn inundating crime labs
    • More forensic programs in colleges and universities
    • Jurors wanting DNA tests performed more frequently
    • The problem?
    • About 40% of the forensic science on
    • CSI doesn’t actually exist!
    CSI premieres
  • 8. Medical Shows Affect Your Health
    • Epidemiological studies conducted by the Kaiser Foundation
    • Presence of blogs amplifies this effect
    • Study in journal Resucitation : Med students copy bad intubations from TV
    Purposefully embedded a health message in an episode then tested select group of viewers Health on Prime Time Television 947 episodes 33 series 2204-2006
  • 9. Jovana J. Grbić, PhD
    • Undergrad: BA in physical chemistry from Northwestern University
    • Cancer research fellowship: Fred Hutchinson Cancer Research Center
    • Graduate: PhD in oncogenomics from The Scripps Research Institute
    • Postdoctoral Fellowship: infectious diseases, UCLA School of Public Health
    • Current: ScriptPhD.com director + independent writer
  • 10. My Goals as a Science Advisor YES NO
  • 11. L.A.B.: The ScriptPhD Concept “ People bring ideas to life” Media+Entertainment Science The Public Building Relationships Exchanging Information
  • 12. L.A.B.: L earn
    • Scientists
    • Watch movies and TV!!!
    • Know how your material is being represented
    • Make yourself visible!
    • Give and write feedback
    • Keep it simple: small bites are easier to swallow for non-scientists
    • Communicate effectively
    • Writers
    • Seek out advice
    • Ask SPECIFIC questions and involve the scientist
    • Attend a lecture/seminar
    • Shadow a scientist or doctor
    • Read blogs + tech publications
    • Communicate effectively
  • 13. L.A.B.: A dvise Start a Blog For Your Area of Expertise • Start with short, simple posts • Guest post for other bloggers • Invite colleagues to post on your site • Reach out, interview people, start discussion topics, instigate… Increase Your Web Presence • Let out an occasional Tweet • Set up a site for your lab/research • Write the occasional supplement to scholarly articles Work For a Science Movie/TV Show • V and Castle ; freelance work • Fringe: Neurobiologist Ricardo Gil da Costa • BSG and Eureka : Physicist Kevin R. Grazier • CSI: Engineer Naren Shankar • Grey ’s Anatomy : Dr. Zoanne Clack • ER : Dr. Neal Baer Write Your Own! Michael Chricton Arthur C. Clarke
  • 14. L.A.B.: B log…
    • Sample Topics Covered Recently in ScriptPhD.com:
      • “ Splice”: cast + crew video interview
      • “ Selling Science Smartly”: science in advertising + media series
      • World Science Festival coverage
      • Guest posts: Brain Training, Creativity, Genius
      • “ Breaking Bad”: Executive Producer Interview
      • In-Depth Means:
      • Interviews (Leading science experts, screenwriters, producers)
      • Panels + Roundtables
      • Original pieces
      • The science behind your favorite shows, films and media
  • 15. Recognition & Achievements
    • Worked with: Warner Brothers, Disney, Fox, Universal, The Science Channel, The Discovery Channel, SyFy, academic institutions
    • Recent clients: UCLA School of Film, Tribeca Sloan Founcation (NYC), screenwriters and authors, ABC Television ( V and Castle )
    • Profiled in the science section of The Charlotte Observer
  • 16. Screenwriters ’ Resources in L.A.
    • Great starting blocks for information and connections:
    • Writers’ Guild of America
      • http://wga.org
    • Academy of Motion Pictures Arts and Sciences
      • http://www.oscars.org/index.html
    • Science and Entertainment Exchange
      • http://scienceandentertainment.org
    • Hollywood, Health and Society
      • http://learcenter.org/html/projects/?cm=hhs
    • The Science Network
      • http://sciencenetwork.org
    • ScriptPhD.com
      • Here to help you write creative science!
  • 17. Acknowledgements Hosts: Emory University Career Committee, Katie Vance, Monica Taylor, Kevin Grazier Fellow Collaborators/Idea Generators: • Media + Entertainment subsidies (present and future) • Bloggers (ScriptPhD.com “sites we like” blogroll is a great resource!) • Scientists, Engineers, Innovators, Techologists, Geeks, and Nerds YOU! Engage and collaborate with ScriptPhD.com to expand the conversation about science and technology in entertainment, media and pop culture: • Twitter: @ScriptPhD •Vimeo: ScriptPhD • Facebook: ScriptPhD •SlideShare.net: ScriptPhD • LinkedIn: Jovana Grbić • Email: [email_address] Presentation and content ©2010 ScriptPhD.com. All Rights Reserved.

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