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The Case of the Ouch! Demoing Inaccessible User Experiences to Bring Organizational Change

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The Case of the Ouch! Demoing Inaccessible User Experiences to Bring Organizational Change

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Learn how to support accessibility, inclusion, and great user experiences--all through demos and usability testing. By Angela Hooker.

Learn how to support accessibility, inclusion, and great user experiences--all through demos and usability testing. By Angela Hooker.

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The Case of the Ouch! Demoing Inaccessible User Experiences to Bring Organizational Change

  1. 1. The Case of the Ouch! Demonstrating Inaccessible User Experiences to Bring Organizational Change Angela M. Hooker Collaborate Conference, Nomensa July 14, 2021
  2. 2. 86.4% Of 1 million websites
  3. 3. Let’s talk about you.
  4. 4. ?
  5. 5. …said no one ever!
  6. 6. 3 factors Usability Compatibility Accessibility
  7. 7. Inclusive design 3 factors Usability Compatibility Accessibility
  8. 8. Inclusive design brings usability and accessibility.
  9. 9. Inclusive design brings compatibility.
  10. 10. Tell them why this hurts.
  11. 11. The problem is …
  12. 12. The change
  13. 13. Inspire Enlighten Reward Require Punish Guilt Enlighten and inspire them WebAIM’s Hierarchy for Motivating Accessibility Change
  14. 14. Show them how it hurts!
  15. 15. Get this book now! (But this is only part of the solution.)
  16. 16. How to show them Party like it’s 2009?
  17. 17. Why should you do this?
  18. 18. One more thing!
  19. 19. Invest 1 more hour.
  20. 20. Here’s how to do it.
  21. 21. Documentation = “hush juice”.
  22. 22. Talk about it and demonstrate it.
  23. 23. What happens next?
  24. 24. You can show them at any time—and often.
  25. 25. That one question …
  26. 26. “Why test with people with disabilities if your testing uncovers problems?”
  27. 27. “I heard that testing with five people isn’t enough … and …”
  28. 28. Now, inspire them!
  29. 29. Please don’t say this!
  30. 30. What if they still don’t get it?
  31. 31. 86.4%! Of1 million websites
  32. 32. And back to you.
  33. 33. Testing and demonstrating is believing … and enlightening and inspiring … and brings change!
  34. 34. Hi, Beckie! Dude.
  35. 35. Thank you! Angela M. Hooker Today’s slides at https://noti.st/accessforall @AccessForAll linkedin.com/in/angelahooker slideshare.net/AccessForAll
  36. 36. Resources • Steve Krug: Rocket Surgery Made Easy, sensible.com • Carol Smith: Negotiate for the User • Accessibility, inclusive design, and universal design—which is right for you? • Accessibility • Inclusive design (PDF) • Universal design • Continue your organization’s inclusive design journey with other types of inexpensive usability testing: • Hallway tests • Paper prototypes • The WebAIM Million • Visual Impairment and Blindness, statistics from the World Health Organization (WHO)
  37. 37. Enlightenment session People you’ll need for your enlightenment session • The people responsible for your digital experience/product—they will be observers. • Usability testing participants (see the reference slide entitled “Participants”. • Facilitator for the debriefing session – they will lead the debriefing discussion and record the top issues the observers find. • If you need help with a quick accessibility demo: People to do simple accessibility tests. You may have them record/video their experience and submit to you to share during the debriefing session. • If you host in-person tests, people to escort participants to your testing room. This is especially important if you host disabled people. Equipment • Laptops, mobile phones, tablets, web cams—and ask participants to bring their own devices, especially if they use assistive technologies. • Webinar software, such as Microsoft Teams or Zoom, to record the sessions and to allow remote participants • Ask testing participants to use a secondary camera, along with their device camera, to capture all angles during their test session.
  38. 38. Testing participants • Nielsen Norman Group has info about how many participants you’ll need for various testing. • If you have difficulty finding people, particularly people with disabilities, for participants: • Ask your followers on Twitter, Facebook, and other social media. • If you can’t host either an in-person or a virtual session, use a survey tool to ask questions and record answers. • Knowbility and Access Works have a database of participants who can test your projects. • Compensate your participants. People expect disabled people to do things for free, but that’s not fair to them. We must pay other consultants for their time, so please do the same for your participants. Resource: Guidelines for Paying UX Research Participants
  39. 39. Image credits • "Exploring the world" by Tatters is licensed under CC BY 2.0. • "Change....." by B Gilmour. is licensed under CC BY-NC-ND 2.0. • "Cat computing" by RubyJi is licensed under CC BY-NC-SA 2.0. • "Device Love" by lukew is licensed under CC BY 2.0. • "Ouch" by wonderferret: License for Ouch. • "Walking Away" by Phil Roeder is licensed under CC BY 2.0. • "Hierarchy for Motivating Accessibility Change", by WebAIM. • "Lightbulb Moment" by Mabacam is licensed under CC BY-NC-ND 2.0. • "red pill" by sausyn is licensed under CC BY-NC-ND 2.0. • "But wait, there's more! #chalkmug" by Austin Kleon is licensed under CC BY- NC-ND 2.0. • "shh" by aronbaker2 is licensed under CC BY 2.0. • Man talking at photoshoot, NappyStock. • "fall 2012 hackNY student hackathon" by hackNY is licensed under CC BY-SA 2.0. "Here is What's Next" by Thomas Hawk is licensed under CC BY-NC 2.0. • "Jour de la marmotte -- Groundhog Day" by Gilles Gonthier is licensed under CC BY 2.0. • "Shelby County Courthouse Wisdom - Memphis, TN" by SeeMidTN.com (aka Brent) is licensed under CC BY-NC 2.0. • "Thinking" by ores2k is licensed under CC BY-NC-SA 2.0. • "Inspire :)" by chattygd is licensed under CC BY 2.0. • "i told you so, you blockhead!" by cdrummbks is licensed under CC BY 2.0. • "Head in Hands" by Alex E. Proimos is licensed under CC BY-NC 2.0. • "IMG_5896/Brazil/Parana/Siproeta Stelenes Meridionalis/Malachite/Iguassu Falls" by dany13 is licensed under CC BY 2.0. • "In disbelief" by San Diego Shooter is licensed under CC BY-NC-ND 2.0. • "Usability testing @ sketchin" by lucamascaro is licensed under CC BY-SA 2.0.

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