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Presentation to dept graduate students


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Presentation to dept graduate students

  1. 1. Within & beyond academia: Science Communication & Outreach Theresa Liao Communications Coordinator UBC Physics & Astronomy
  2. 2. Science Communication Science communication generally refers to public communication presenting science-related topics to non-experts. This often involves professional scientists (called "outreach" or "popularization"), but has also evolved into a professional field in its own right. It includes science exhibitions, journalism, policy or media production…
  3. 3. Science Communication Science communication can also simply describe communication between scientists (e.g. through scientific journals), as well as between non-scientists. -Wikipedia
  4. 4. Change is good…?  Open Access  Social Platforms  Changing model of science communication  Popularization
  5. 5. Open Access Image source: International Open Access Week ( under creative commons license CC-By (
  6. 6. Social Platforms
  7. 7. Research Gate
  8. 8. Research Blogging
  9. 9. Knowledge Defici? File name B0003936 Image Credit Matthew Herring, Wellcome Images. Used under the Creative Commons Attribution, Non-commercial, No derivatives licence CC BY-NC-ND 4.0 (
  10. 10. Knowledge Deficit No More “The problem is that science responds to every communication challenge by saying “We need to explain this issue better… Just putting out more information is not the answer, because study after study shows that it’s just going to drive the wedge further in: You give information, people use their partisan filters and we get more polarization.” -Dietram A. Scheufele
  11. 11. Social Sciences Research  Framing - Dietram A. Scheufele  “Framing as a theory of media effects”. Journal of Communication. Volume 49, Issue 1, pages 103–122, March 1999  Integration – Matthew Nisbet  “Four cultures: new synergies for engaging society on climate change”. Frontiers in Ecology and the Environment, 8 (6), 329-33. 2010.  The Science of Science Communication I & II YouTube Videos (Sackler Colloquium, Washington, DC)
  12. 12. Popularization Image sources: Wikipedia Left: Right: Carl Sagan – host of Cosmos: A Personal Voyage Carl Sagan – host of Cosmos: A Spacetime Odyssey
  13. 13. My job …Pretty much is to deal with what I just talked about - Dept website & social media channels - Generate/facilitate content development - Grant facilitation - Conference planning - Public lectures - Outreach Program
  14. 14. From Diabetes Research to Sci Comm Image source: Vectorized by Mysid after Image:Cg pp maze.png From
  15. 15. What this means to you  Science communication is a necessity  Get familiar with different platforms for science communication (even if you don’t use it)  And if you are going to use it, choose wisely  Consider yourself a celebrity…everything you say could be pick on  Develop additional skills to make you more competitive (as a scientist or for other professions)  You have the advantage being a scientist  Volunteer  Create your own job  Know and pros and cons of a research career – and start thinking about “where I see myself at in 5 years”  Manage your time well – can be a distraction  Know your priority
  16. 16. Resources  UBC Library “Develop your academic profile” academic-profile/  An Introduction to social media for scientists urnal.pbio.1001535 (for beginners)  UBC Faculty of Graduate Studies social media guidelines initiative/social-media (for advanced users)  AAAS Science Careers website  Resources section on my personal blog
  17. 17. Email me if you have more questions  Theresa Liao  Communications Coordinator  UBC Physics & Astronomy 