1. The Keystone of Your International
Marketing Strategy is SEO
Eli Schwartz, Director of Marketing APAC
ClickZ Singapore October 22, 2015
2. SurveyMonkey Is the World’s #1 Survey Platform
2
3MSurvey responses
are generated daily
17KNew sign-ups daily
90MUnique visitors
every month
“SurveyMonkey turns online
surveys into a hot business.”
“One of the hottest startups
to watch.”
4. Growth Is on a Global Scale
English
Português
Türkçe
Italiano
Français
Dansk
Deutsch
Nederlands
Norsk Svenska
Suomi
Русский
Русский
한국어
中文(繁體)
Español
55. Auto-targeting
• Leave an escape option if
the targeting is wrong
• Send users to an an actual
URL – don’t just proxy
content
• Googlebot will always be in
the US
• Ensure there are links for the
bot to find international
content
56. • ccTLD is the best but not popular
• Subdirectory is next best
• Avoid subdomains
Domain structure