فى الـPresentation ديه هتعرف ازاى تعمل Blog, و ايه فايده الـBlog أصلا. #Inboundage2014

2. How to set up a fortunate Blog in 6 steps?
By
Muhammad Omar
CO-Founder & Blogger at E3langi.com
asst. Brand Manager at Sarmady – A Vodafone Company

3. Why to blog?

4. Encouraging Arabic content Sharing Knowledge Personal Branding Monetizing

5. What/ How to blog?

6. Building your Brand Identity Building your team Building your product
Managing your Product
Lifecycle
Building your communication
channels
Analysis & Optimization

7. Building your Brand Identity

8. Positioning:
Core Values
Extended Values
Original – Interesting
Yourself: Your Real Story.
Name
Logo
Tagline/ Slogan
Blue-Ocean Strategy Vs. Red
Ocean Strategy

9. Building your team

10. Recruitment:
Head Hunting
Contributors
Operations
Knowledge Center

11. Building your product

12. Building the Blog:
- Domain/host.
- Design Theme/
customizing it.
- Plugins.
- Socializing items
Building the Content:
- Material: articles/ videos/
info-graphics/ slides/
Aggregation.
- Language.
- Tone
- Inventory.
- Frequency.

13. Managing your Product
Lifecycle

14. Development:
test marketing.
Introduction:
official launch.
Growth Maturity Dead

15. Building your communication
channels

16. Social Media
• Building Social Platforms:
Gradual.
• Managing Social Platforms:
1. Content Strategy:
o Frequency.
o Language.
o Tone.
o Types of posts: links/ statuses/ videos/ images.
o Value of posts: educational/ entertainment/ stories.
o Inventory
o Don’t use Hootsuite.
2. Responding to fans.
3. Following what’s trending.
Email Marketing
• Database

17. Analysis & Optimization

18. Blog User Experience:
small changes make big
difference.
Content Quality:
finding your ideal readers –
analyze your competitors
Social Media Performance

19. ありがとう
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