PR Crisis for PSG in PR class

1. Sauvikh Dikkshit 9/20/2022
Navigating a PR Crisis
Paris Saint-Germain

2. PR Crisis
The problem of PSG Ultras
• Hooliganism
• UEFA Fines
• Reputation Damage

3. Solution of PR Crisis
Hooliganism
• Club Statement
• Punishing those responsible
• Enforcing better security

4. Club Statement
• Statement against Ultras
• Accepting UEFA
fi
ne

5. Punishing those
responsible
• Using CCTV footage to
capture those responsible
• Stadium bans
• Rewarding good behavior

6. Better Security
• More and stronger checks
• Stricter checks on ticket
sales
• Work closely with local
authorities and police.

7. How do we deliver
our message?
• Social Media
• Club TV Interview
• Newspapers

8. Facing Backlash
• Responding to feedback
• Being as transparent as
possible
• Acknowledging criticism if
warranted.

9. Unjust Backlash
• Don’t be aggressive
• Be calm and explain the
club’s stance
• Show compassion

10. Point out the
positives
• Highlight successful club
initiatives
• Don’t overdo it
• Stay clear of too much
“virtue signaling”

11. Club Statement

12. References
• Club statement. (2021, November 10). EN.PSG.FR. https://en.psg.fr/teams/club/content/
club-statement
• Leroy, Y. (2021, January 12). Dans les secrets du Parc des Princes: caméras,
commissariat, cellules. . . un stade sous surveillance. leparisien.fr. https://
www.leparisien.fr/sports/football/psg/dans-les-secrets-du-parc-des-princes-cameras-
commissariat-cellules-un-stade-sous-surveillance-01-01-2021-8416880.php
• world today news. (2022, March 13). reinforced security at the Parc des Princes. World
Today News. https://www.world-today-news.com/reinforced-security-at-the-parc-des-
princes/
• Reuters. (2022, September 6). Mbappe, PSG coach face backlash for laughing o
ff
private
jet question. https://www.reuters.com/lifestyle/sports/mbappe-psg-coach-face-
backlash-laughing-o
ff
-private-jet-question-2022-09-06/
• Verschueren, G. (2020, February 20). PSG President Nasser Al-Khelai
fi
Charged in
Switzerland over World Cup Rights. Bleacher Report. https://bleacherreport.com/articles/
2877170-psg-president-nasser-al-khelai
fi
-charged-in-switzerland-over-world-cup-rights
• Chiari, M. (2017, June 11). UEFA Open Disciplinary Proceedings for Alleged Racism by
PSG Fans vs. Chelsea. Bleacher Report. https://bleacherreport.com/articles/2070963-
uefa-open-disciplinary-proceedings-for-alleged-racist-behavior-by-psg-fans