This report analyzes the current profitability, liquidity, and financial stability of World Wrestling Entertainment Inc. (WWE). Research methods included analyzing TV ratings, social media trends, stock prices, and fan feedback. Results showed that while TV ratings have declined, profitability is higher than ever. Stock prices have increased and early signs under new leadership seem positive. Recommendations include improving TV viewership among younger audiences and transitioning from linear TV to streaming.
This analysis, explores the various factors in the industry that are impacting WWE's direction, such as strategies to engage fans, the competitive environment, and global expansion ambitions.
The document provides a market analysis of World Wrestling Entertainment (WWE). It finds that while WWE remains the top wrestling promotion globally, its television ratings have declined in recent decades. A new competitor, All Elite Wrestling (AEW), has gained over 1 million viewers per show since its creation in 2019. The analysis recommends that WWE utilize its partnerships with Disney and Fox to expand its global brand awareness and identify new international target audiences. Signing top international wrestlers could help fans in other countries connect with WWE programming and support the brand globally.
Khiry Cross is researching how WWE can survive with slightly lower TV ratings. WWE is currently in a ratings war with AEW and their ratings have dropped to 1.97 million viewers since moving shows to an empty arena due to the pandemic. However, Wrestlemania this Sunday may boost ratings. To improve, WWE needs feedback from superstars and fans on how to make their product more engaging and entertaining with new matches and storylines. Vince McMahon and news sites like Bleacher Report that report behind-the-scenes are identified as good sources to understand how to improve the product.
The document provides an overview of how WWE has transformed from a regional wrestling franchise in the northeast United States into a global entertainment phenomenon. It discusses how WWE has built a multi-platform business model with iconic superstars, compelling storylines, and content across live events, television, consumer products, digital media, and film. It highlights WWE's international offices, global television footprint in over 145 countries, and partnerships that have helped establish WWE as a leading entertainment brand worldwide.
WWE is a global entertainment company headquartered in Stamford, CT with offices worldwide. It is chaired by Vince McMahon, who has transformed it into one of the most popular and sophisticated forms of global entertainment. The company produces weekly television programming seen in over 150 countries, performs over 300 live events annually, and owns multiple championships. It focuses on digital media and audiences, television, live events, consumer products, and film studio production. WWE is committed to corporate social responsibility and using its platform to address important social issues.
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WWE is a professional wrestling promotion company that was founded in 1980 and is headquartered in Stamford, Connecticut. It has offices worldwide and runs wrestling shows over 300 days a year that are viewed by over 36 million people globally. The company is majority owned and led by Vince McMahon as chairman and CEO. It operates popular brands like Raw, SmackDown, and NXT and has numerous championships and high profile pay-per-view events like WrestleMania.
This analysis, explores the various factors in the industry that are impacting WWE's direction, such as strategies to engage fans, the competitive environment, and global expansion ambitions.
The document provides a market analysis of World Wrestling Entertainment (WWE). It finds that while WWE remains the top wrestling promotion globally, its television ratings have declined in recent decades. A new competitor, All Elite Wrestling (AEW), has gained over 1 million viewers per show since its creation in 2019. The analysis recommends that WWE utilize its partnerships with Disney and Fox to expand its global brand awareness and identify new international target audiences. Signing top international wrestlers could help fans in other countries connect with WWE programming and support the brand globally.
Khiry Cross is researching how WWE can survive with slightly lower TV ratings. WWE is currently in a ratings war with AEW and their ratings have dropped to 1.97 million viewers since moving shows to an empty arena due to the pandemic. However, Wrestlemania this Sunday may boost ratings. To improve, WWE needs feedback from superstars and fans on how to make their product more engaging and entertaining with new matches and storylines. Vince McMahon and news sites like Bleacher Report that report behind-the-scenes are identified as good sources to understand how to improve the product.
The document provides an overview of how WWE has transformed from a regional wrestling franchise in the northeast United States into a global entertainment phenomenon. It discusses how WWE has built a multi-platform business model with iconic superstars, compelling storylines, and content across live events, television, consumer products, digital media, and film. It highlights WWE's international offices, global television footprint in over 145 countries, and partnerships that have helped establish WWE as a leading entertainment brand worldwide.
WWE is a global entertainment company headquartered in Stamford, CT with offices worldwide. It is chaired by Vince McMahon, who has transformed it into one of the most popular and sophisticated forms of global entertainment. The company produces weekly television programming seen in over 150 countries, performs over 300 live events annually, and owns multiple championships. It focuses on digital media and audiences, television, live events, consumer products, and film studio production. WWE is committed to corporate social responsibility and using its platform to address important social issues.
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WWE is a professional wrestling promotion company that was founded in 1980 and is headquartered in Stamford, Connecticut. It has offices worldwide and runs wrestling shows over 300 days a year that are viewed by over 36 million people globally. The company is majority owned and led by Vince McMahon as chairman and CEO. It operates popular brands like Raw, SmackDown, and NXT and has numerous championships and high profile pay-per-view events like WrestleMania.
The document discusses World Wrestling Entertainment (WWE)'s valuation. It notes that WWE generates revenue from media (such as the WWE Network), live events, consumer products, and film studios. WWE stages over 300 live events annually around the world, with WrestleMania being the most profitable. Increased revenue is expected from renegotiated TV rights deals and further growth of the WWE Network subscriber base, which currently has over 1.2 million subscribers. Overall, the document concludes that WWE is fairly valued by the market based on its business model and financial prospects.
The document provides an overview of the World Wrestling Entertainment (WWE) organization, including its history and operations. Some key details include that WWE was founded in 1980 as Titan Sports and is now headquartered in Stamford, Connecticut. It features scripted wrestling matches and entertainment programming that airs on various channels. Current wrestling shows include Raw, Main Event, and Smackdown.
This proposal outlines a new cable network called "Knockout TV" that will provide 24/7 coverage of boxing. The network aims to grow interest in boxing by targeting males aged 18-40 and providing extensive programming, including live fight coverage, news and analysis shows, historical fight replays, and documentaries. It will differentiate itself from competitors like HBO by being the only network fully dedicated to boxing. The proposal discusses the network's programming, target audiences, positioning, and plans for promotion. It also outlines several original shows that will drive viewership and revenue.
WWE is a global entertainment company that broadcasts in over 150 countries and reaches over 650 million homes worldwide. WWE programming reaches nearly 14 million viewers in the U.S. each week, with an audience that is approximately 64% male and 36% female. 75% of WWE's audience is over 21 years old. WWE was recognized as one of The Best 200 Small Companies.
This document summarizes a case study about an agreement between the cable company HDNet and YouTube user ROHBrazil regarding the illegal uploading of Ring of Honor (ROH) wrestling shows. ROHBrazil was uploading full episodes of ROH on HDNet to his YouTube channel. HDNet issued a copyright claim and the videos were removed. However, surprisingly HDNet then agreed to let ROHBrazil upload the shows on a two-day delay. This arrangement continued for over a year before ending due to a change in HDNet management. The document outlines the key actors in this situation and their interactions, including analyzing motivations and discussing fan reactions.
A global overview for WWE wrestling. One of the best visuals I have ever seen in a teaser deck. Superb creative layout and a good amount of important marketing information within. No specific sponsorship sell here; that would come in a different deck
WWE needs to make changes to improve their product based on feedback from sources. Specifically:
1) WWE needs to address superstar morale and promotions to keep them happy.
2) WWE's ratings have declined due to stale storylines and a lack of fan involvement.
3) Giving superstars more creative freedom and developing new match types and storylines could re-engage audiences.
Vincent J. McMahon founded Titan Sports, Inc. in 1980 and purchased Capitol Sports from his father in 1982. Against his father's wishes, McMahon began expanding the business beyond the northeastern United States, fundamentally changing the sport of professional wrestling. The elder McMahon had established wrestling as more about entertainment than sport in the northeast territory of the National Wrestling Alliance.
Advertising Capstone Project.
Group presentation featuring Gatorade Protein product. Linked the yet to hit mainstream Gatorade product to a UFC sponsorship. UFC offered a readily available target audience, media outlets and markets. Created Gatorade Strike copy. Created youtube UFC Its A Beautiful Life viral ad. Responsible for print, radio, podcasts media plans.
Warner Bros. Discovery Microeconomics PresentationMarcusDavisJr1
For this presentation we looked at Warner Bros. and the changes to the business over the years. We compiled research from all economic aspects of the firm. We've included; history, competition, market share and trends, technology, revenue streams, expectations, and consumer information. The presentation is very colorful and fun. It is meant as a purely informational piece that captures the business as it is today. Thank you for viewing, and please enjoy!
This document provides an overview of Paramount Global's business segments and competitive landscape. It discusses Paramount's financial struggles, especially in its direct-to-consumer segment. The document indicates that Paramount Global's controlling shareholder is open to a potential merger or sale. Recent discussions have involved Skydance Media and Redbird Capital acquiring Paramount Global's parent company National Amusements.
Time Warner are a global leader in media and entertainment with businesses in television networks and films and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high quality content worldwide on a multi-platform basis.
This is an abridged version of an assignment completed through study for an MBA.
This report provides an evaluation of the expanded marketing mix for the WWE Network. The evaluation leads to recommendations to enhance the current marketing strategies, including introducing additional line items, new promotional channels, and the need for strategic partnerships.
180 South has obtained the rights for all sponsorships, production, advertising, merchandise, and brand integration opportunities. We have 200 thirty-second spots during the CBS broadcasts, 15 integration opportunities throughout the event, 6 sponsorship packages, and countless ways to show value to you and your clients. (56M U.S./160M World Wide viewership)
Format of the Mid-term- You will find three recent newspaper art.docxshericehewat
Format of the Mid-term
- You will find three recent newspaper articles describing a strategic move or a strategic
decision in this document. Choose two out of these three articles and, for each of the two
articles you have selected, answer the following two questions:
- Q1: What is (are) the issue(s) for the main company in the article? How do you
assess the company’s strategic decision(s)? What additional information and what
specific analyses would you conduct to fully understand the issue(s) and the
decision(s)?
- Q2: What alternative recommendation would you consider in response to the
issue(s)? What additional information/analyses would you need for this
alternative recommendation? How could it be implemented?
- For each article, the combined answers to these two questions should be no longer than 2
single-spaced pages, in 12-point Times New Roman, with a 1-inch margin all around.
You can add as many appendices as you feel necessary, but remember that the page limit
for the mid-term (excluding exhibits) is 4 pages, i.e., 2 pages per newspaper article.
- You do not need to seek additional information beyond what is provided in the articles.
Automobiles
Geely to build satellites for self-driving cars
CHRISTIAN SHEPHERD — BEIJING
Geely is aiming to be the first China carmaker to design and build satellites to support its autonomous
driving programme, the latest step by founder Li Shufu in his bid to build an industry leader.
Geely, which owns Swedish brand Volvo Cars, Malaysia’s Proton, and a stake in Mercedes-Benz owner
Daimler, will invest Rmb2.27bn ($325m) in a new development centre and factory to manufacture
satellites this year, the company said yesterday.
The announcement makes Geely the first known Chinese carmaker with plans to build its own satellites.
Mr Li’s move sparked comparisons in China media with Elon Musk, founder of electric carmaker Tesla
and private space exploration company SpaceX.
Last month Geely drew comparisons with Volkswagen when Mr Li’s holding group announced plans to
merge Geely Automobile and Volvo Cars, moving the company towards becoming the first global Chinese
carmaker.
Che Jun, Communist party boss of China’s eastern Zhejiang province, where Geely is based, said that the
complex would be built in Taizhou city and that construction had begun.
The centre will design, test and manufacture low-orbit communication satellites, purpose-built to improve
geolocation of vehicles and to support their connected functions, Geely said.
Geely has been pouring money into new technologies from self-driving cars to flying taxis, spending
Rmb20bn on research and development in the past year.
The investments are part of the group’s spend on global expansion, such as buying a $9bn stake in
Daimler.
The announcement comes as the coronavirus outbreak in China has deepened a downturn in its car market,
setting it up for a third consecutive year of declining sales.
Geely to build satellites f ...
The document outlines a digital marketing campaign to promote the movie Act of Valor. It includes tactics like placing exclusive content and clips online, running competitions and promotions, developing a targeted social media presence, and facilitating positive publicity through interviews and features. The goal is to raise awareness of the film's release and appeal primarily to male gamers aged 16-34 by showcasing the realistic action and military authenticity.
This annual report summarizes News Corporation's financial performance and strategic moves in 2007. The company achieved record revenues of $28.7 billion, up 13%, record operating income of $4.45 billion, up 15%, and income from continuing operations of $3.4 billion, up 22%. Strategic moves included an agreement with Liberty Media to buy back shares, reviewing options for non-core assets, and acquiring Dow Jones & Company. The report highlights the company's strategy of balancing established, developing, and new businesses to drive continued growth.
This document proposes a website called WWEglam.TV that would feature product placement advertising during WWE programming. A scrolling ticker would display products for sale and link directly to purchase pages. Clicks on products would earn $1 each from advertisers. With millions of social media followers of WWE stars, even 1% clicking could generate over $60,000 per day in revenue shared between WWE and the website producer. The goal is to launch by November 2012 in time for holiday shopping.
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The document discusses World Wrestling Entertainment (WWE)'s valuation. It notes that WWE generates revenue from media (such as the WWE Network), live events, consumer products, and film studios. WWE stages over 300 live events annually around the world, with WrestleMania being the most profitable. Increased revenue is expected from renegotiated TV rights deals and further growth of the WWE Network subscriber base, which currently has over 1.2 million subscribers. Overall, the document concludes that WWE is fairly valued by the market based on its business model and financial prospects.
The document provides an overview of the World Wrestling Entertainment (WWE) organization, including its history and operations. Some key details include that WWE was founded in 1980 as Titan Sports and is now headquartered in Stamford, Connecticut. It features scripted wrestling matches and entertainment programming that airs on various channels. Current wrestling shows include Raw, Main Event, and Smackdown.
This proposal outlines a new cable network called "Knockout TV" that will provide 24/7 coverage of boxing. The network aims to grow interest in boxing by targeting males aged 18-40 and providing extensive programming, including live fight coverage, news and analysis shows, historical fight replays, and documentaries. It will differentiate itself from competitors like HBO by being the only network fully dedicated to boxing. The proposal discusses the network's programming, target audiences, positioning, and plans for promotion. It also outlines several original shows that will drive viewership and revenue.
WWE is a global entertainment company that broadcasts in over 150 countries and reaches over 650 million homes worldwide. WWE programming reaches nearly 14 million viewers in the U.S. each week, with an audience that is approximately 64% male and 36% female. 75% of WWE's audience is over 21 years old. WWE was recognized as one of The Best 200 Small Companies.
This document summarizes a case study about an agreement between the cable company HDNet and YouTube user ROHBrazil regarding the illegal uploading of Ring of Honor (ROH) wrestling shows. ROHBrazil was uploading full episodes of ROH on HDNet to his YouTube channel. HDNet issued a copyright claim and the videos were removed. However, surprisingly HDNet then agreed to let ROHBrazil upload the shows on a two-day delay. This arrangement continued for over a year before ending due to a change in HDNet management. The document outlines the key actors in this situation and their interactions, including analyzing motivations and discussing fan reactions.
A global overview for WWE wrestling. One of the best visuals I have ever seen in a teaser deck. Superb creative layout and a good amount of important marketing information within. No specific sponsorship sell here; that would come in a different deck
WWE needs to make changes to improve their product based on feedback from sources. Specifically:
1) WWE needs to address superstar morale and promotions to keep them happy.
2) WWE's ratings have declined due to stale storylines and a lack of fan involvement.
3) Giving superstars more creative freedom and developing new match types and storylines could re-engage audiences.
Vincent J. McMahon founded Titan Sports, Inc. in 1980 and purchased Capitol Sports from his father in 1982. Against his father's wishes, McMahon began expanding the business beyond the northeastern United States, fundamentally changing the sport of professional wrestling. The elder McMahon had established wrestling as more about entertainment than sport in the northeast territory of the National Wrestling Alliance.
Advertising Capstone Project.
Group presentation featuring Gatorade Protein product. Linked the yet to hit mainstream Gatorade product to a UFC sponsorship. UFC offered a readily available target audience, media outlets and markets. Created Gatorade Strike copy. Created youtube UFC Its A Beautiful Life viral ad. Responsible for print, radio, podcasts media plans.
Warner Bros. Discovery Microeconomics PresentationMarcusDavisJr1
For this presentation we looked at Warner Bros. and the changes to the business over the years. We compiled research from all economic aspects of the firm. We've included; history, competition, market share and trends, technology, revenue streams, expectations, and consumer information. The presentation is very colorful and fun. It is meant as a purely informational piece that captures the business as it is today. Thank you for viewing, and please enjoy!
This document provides an overview of Paramount Global's business segments and competitive landscape. It discusses Paramount's financial struggles, especially in its direct-to-consumer segment. The document indicates that Paramount Global's controlling shareholder is open to a potential merger or sale. Recent discussions have involved Skydance Media and Redbird Capital acquiring Paramount Global's parent company National Amusements.
Time Warner are a global leader in media and entertainment with businesses in television networks and films and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high quality content worldwide on a multi-platform basis.
This is an abridged version of an assignment completed through study for an MBA.
This report provides an evaluation of the expanded marketing mix for the WWE Network. The evaluation leads to recommendations to enhance the current marketing strategies, including introducing additional line items, new promotional channels, and the need for strategic partnerships.
180 South has obtained the rights for all sponsorships, production, advertising, merchandise, and brand integration opportunities. We have 200 thirty-second spots during the CBS broadcasts, 15 integration opportunities throughout the event, 6 sponsorship packages, and countless ways to show value to you and your clients. (56M U.S./160M World Wide viewership)
Format of the Mid-term- You will find three recent newspaper art.docxshericehewat
Format of the Mid-term
- You will find three recent newspaper articles describing a strategic move or a strategic
decision in this document. Choose two out of these three articles and, for each of the two
articles you have selected, answer the following two questions:
- Q1: What is (are) the issue(s) for the main company in the article? How do you
assess the company’s strategic decision(s)? What additional information and what
specific analyses would you conduct to fully understand the issue(s) and the
decision(s)?
- Q2: What alternative recommendation would you consider in response to the
issue(s)? What additional information/analyses would you need for this
alternative recommendation? How could it be implemented?
- For each article, the combined answers to these two questions should be no longer than 2
single-spaced pages, in 12-point Times New Roman, with a 1-inch margin all around.
You can add as many appendices as you feel necessary, but remember that the page limit
for the mid-term (excluding exhibits) is 4 pages, i.e., 2 pages per newspaper article.
- You do not need to seek additional information beyond what is provided in the articles.
Automobiles
Geely to build satellites for self-driving cars
CHRISTIAN SHEPHERD — BEIJING
Geely is aiming to be the first China carmaker to design and build satellites to support its autonomous
driving programme, the latest step by founder Li Shufu in his bid to build an industry leader.
Geely, which owns Swedish brand Volvo Cars, Malaysia’s Proton, and a stake in Mercedes-Benz owner
Daimler, will invest Rmb2.27bn ($325m) in a new development centre and factory to manufacture
satellites this year, the company said yesterday.
The announcement makes Geely the first known Chinese carmaker with plans to build its own satellites.
Mr Li’s move sparked comparisons in China media with Elon Musk, founder of electric carmaker Tesla
and private space exploration company SpaceX.
Last month Geely drew comparisons with Volkswagen when Mr Li’s holding group announced plans to
merge Geely Automobile and Volvo Cars, moving the company towards becoming the first global Chinese
carmaker.
Che Jun, Communist party boss of China’s eastern Zhejiang province, where Geely is based, said that the
complex would be built in Taizhou city and that construction had begun.
The centre will design, test and manufacture low-orbit communication satellites, purpose-built to improve
geolocation of vehicles and to support their connected functions, Geely said.
Geely has been pouring money into new technologies from self-driving cars to flying taxis, spending
Rmb20bn on research and development in the past year.
The investments are part of the group’s spend on global expansion, such as buying a $9bn stake in
Daimler.
The announcement comes as the coronavirus outbreak in China has deepened a downturn in its car market,
setting it up for a third consecutive year of declining sales.
Geely to build satellites f ...
The document outlines a digital marketing campaign to promote the movie Act of Valor. It includes tactics like placing exclusive content and clips online, running competitions and promotions, developing a targeted social media presence, and facilitating positive publicity through interviews and features. The goal is to raise awareness of the film's release and appeal primarily to male gamers aged 16-34 by showcasing the realistic action and military authenticity.
This annual report summarizes News Corporation's financial performance and strategic moves in 2007. The company achieved record revenues of $28.7 billion, up 13%, record operating income of $4.45 billion, up 15%, and income from continuing operations of $3.4 billion, up 22%. Strategic moves included an agreement with Liberty Media to buy back shares, reviewing options for non-core assets, and acquiring Dow Jones & Company. The report highlights the company's strategy of balancing established, developing, and new businesses to drive continued growth.
This document proposes a website called WWEglam.TV that would feature product placement advertising during WWE programming. A scrolling ticker would display products for sale and link directly to purchase pages. Clicks on products would earn $1 each from advertisers. With millions of social media followers of WWE stars, even 1% clicking could generate over $60,000 per day in revenue shared between WWE and the website producer. The goal is to launch by November 2012 in time for holiday shopping.
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Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
Euro fans worldwide can book Euro 2024 Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
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Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxEuro Cup 2024 Tickets
France is among the top contenders to win Euro Cup 2024 and will rely on star forward and captain Kylian Mbappe to lead Didier Deschamps' team to success in Germany
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Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Dikkshit_Report.pdf
1. Page 1
A Market Analysis for
World Wrestling Entertainment Inc. (WWE)
Sauvikh Dikkshit
Full Sail University
Project & Portfolio II: Business and Marketing
December 12, 2022
2. Page 2
EXECUTIVE SUMMARY
This report provides an analysis and evaluation of the current profitability, liquidity and financial
stability of World Wrestling Entertainment Inc. (WWE) Methods of analysis are TV Ratings,
Social Media trends, Stock prices and fan feedback. Results of the data showed that WWE is in a
peculiar position where WWE's TV ratings have been on a decline, but the profitability is better
than ever. Results of data analyzed show that all audience are below the required criteria. In,
particular, performance is poor in the areas of TV viewership. While TV ratings are down, the
current position of World Wrestling Entertainment is positive. Stock prices have been going up.
The long term effects of Vince McMahon's departure aren't clear, but early signs seem to point
out that WWE is steadily increasing their revenue. Recommendations discussed include
improving TV viewership of the target audience. Limitations include too much dependence on
TV rights and the lack of streaming service deals for live TV tapings for flagship shows.
OBJECTIVE
Research marketing and merchandising opportunities to engage a younger audience mainly ages
6 or older.
RESEARCH METHODOLOGY
Being a publicly traded company, I've taken a look at WWE's earnings reports from the last few
years. I also took a look at the share prices over the last 5 years. These reports are all internal
listings. Some of the challenges I encountered was finding accurate data of competitors of WWE
to see how they fare against each other.
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RESEARCH AND KEY FINDINGS
WWE is an American professional wrestling promotion. A global media and entertainment
company who have branched into various other business ventures (from video games, action
figures to film and NIL athletes). The company was founded in 1953 as the Capitol Wrestling
Corporation. Later in 1980, it was named Titan Sports Inc who acquired Capitol Wrestling
Corporation which was the company for the World Wrestling Federation. Titan Sports were
renamed as World Wrestling Federation Entertainment Inc around 1999. Due to naming lawsuit
from World Wildlife Fund over the WWF trademark, in 2002, WWF had to change to WWE
which is their current moniker, and their name hence is World Wrestling Entertainment Inc.
Current CEO and Chairwoman of WWE is Stephanie McMahon and Nick Khan as Co-CEO of
WWE. They both play an integral part of how WWE is structured towards future of how
professional wrestling is seen on the TV and making entertaining product for the masses.
Stephanie McMahon and Nick Khan handle the company around 40% of business along with
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CFO Frank A. Riddick III and Chief Content Officer Paul “Triple H” Levesque. (WWE
Company Overview, n.d.)
“For the fans of professional wrestling who appreciate the love for story driven characters and
brilliant storytelling, WWE is an American professional wrestling promotion featuring an
electrifying wrestling, and amazing characteristics by creating an unforgettable experience for
the fans of wrestling and other combat sports. Wrestling fans will experience something they
have never seen before in any wrestling promotion they can find.” This is what WWE aspires
and delivers in their products for the fans and their target audience.
WWE has three televised programs, WWE Raw, WWE SmackDown, WWE NXT. WWE Raw is
one of their flagship shows which air on USA Network at 8pm EST on Mondays. WWE has a
deal with NBC Universal for WWE Raw TV rights and it is reported worth $1.325 billion which
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is $275 million per year. (Vassallo, 2018) WWE SmackDown is one of their flagship shows
which air on FOX at 8pm EST on Fridays. WWE has a deal with FOX for WWE SmackDown
TV rights and it is reported worth $1 billion for a five year agreement. (Munson, 2018b)
WWE NXT is a development show which air on USA Network at 8pm EST on Tuesdays.
WWE has a deal with NBC Universal for WWE NXT TV rights and it is reported to have $30
million a year. (Thurston, 2020a)
Target market of WWE is a younger audience of ages 6+ or older and US focused and
families. While US is their main target, they also focus on international markets like Europe,
Middle East and Asia
2023 they will launch NXT Europe.
Figure A: Number of age group watching WWE
This graph shows how many people in each age group watches WWE products on weekly basis.
Number of Age group watching WWE
Ages 2+ Ages 2-17 Ages 18-34 Ages 35-50 Ages 50+
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Ages 2+ are 14% of the viewers who are kids, 22% is between the ages of 2-17 who are
teenagers, 23% is between the ages of 18-34 who are adults and young adults, 26% is
between the ages 35-49 are people who have jobs and 30 % is age 50 or older who are
retired adults.
Figure B: this bar graph shows how much viewership is determined by each race in
watching wrestling on TV.
This graph details about the viewership of each promotion in professional wrestling
around the United States. AEW shows (AEW Rampage & AEW Dynamite) are rated highly
among white viewers. All Elite Wrestling (AEW) Is direct competitor to WWE. They were
founded in 2018 and have been creating waves with their success in last four years.
AEW Dynamite is Wednesday’s #1 wrestling show continues to inject new spirit, freshness
and energy into to mainstream wrestling. Founded by CEO, GM and Head of Creative Tony
Khan, AEW features a world-class roster of diverse male and female wrestlers. The flagship
series is headlined by Kenny Omega, Dr. Britt Baker D.M.D., CM Punk, Bryan Danielson,
0 10 20 30 40 50 60 70 80
WWE SmackDown (Fox)
WWE NXT (USA Network)
WWE Raw (USA Network)
AEW Dynamite (TBS)
AEW Rampage (TNT)
IMPACT (AXS TV)
Total viewership by race in 2022
White Viewers Other race viewers Hispanic viewers Black viewers
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Chris Jericho, The Young Bucks (Matt & Nick Jackson), Adam Cole, Sting, Jon Moxley, Miro,
Lucha Bros., PAC and many more. “AEW: Dynamite” also features a legendary commentary
team with Jim Ross, Tony Schiavone, and Excalibur calling the action every week. (All Elite
Wrestling: AEW Dynamite, n.d.)
AEW Rampage is Friday’s late night wrestling show which provides exciting matches
featuring the world-class All Elite Wrestling roster and highlighting
AEW’s rising stars like Hangman Page, MJF, Darby Allin, Nyla Rose, Red Velvet, Ruby Soho,
Hikaru Shida, Thunder Rosa, Jade Cargill, and many more. (All Elite Wrestling: AEW
Rampage, n.d.)
WWE does enjoy a good viewership from black and Hispanic viewers though their white
race viewership is above 50% to balance the viewership overall for their products.
CONCLUSIONS
World Wrestling Entertainment or WWE has seen ups and downs whether its criticism from
some decisions to the success of international premium events but the decline in the audience
watching their products is something that has been happening for a while. After former CEO and
Chairman Vince McMahon retired this summertime in June 2022 will tell what new leadership
will bring to the table. First signs are looking positive, however with TV Deals coming up in
2024 an important phase is coming up next for the new regime under Stephanie McMahon, Nick
Khan and Paul “Triple H” Levesque.
RECOMMENDATIONS
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Based on the findings and research, WWE should capitalize on their economic strength and their
worldwide reach of their products. Preserving and strengthening their intellectual property which
has been for years. To combat their weaknesses, WWE should try to have enough content for
their fanbase instead of over-saturating it. The shift from linear television to streaming is a factor
that WWE needs to adapt quickly and get a deal with a major streaming service. WWE shouldn’t
be dependent on TV contracts for their profit. Biggest weakness in the findings was the decline
of the target audience of 18-45 years of age. The audience that WWE should target should be
kids beyond 6 years old and young adults up to 45 years of age. WWE should find more ways to
earn revenue for example, bringing WWE superstars to movies, TV shows and Twitch streams.
WWE did start to do this by bringing celebrities like Bad Bunny and Logan Paul which
generated a lot of mainstream attention and a good financial factor for their premium live events.
Long term increase in TV ratings is the goal that WWE should focus on, and it is something we
would recommend. The benefits of increase in TV ratings are bringing back the mainstream
attractions that WWE heavily missed since 90s, financial growth and putting the product that
their fanbase deserves and it would show on their ratings as well. The positives of catering
towards a younger audience is getting more sponsors and more mainstream success like Roman
Reigns being the popular name in WWE right now for kids and teens. This means more money
for WWE and the company building towards the future by creating more superstars.
REFERENCES
Cite your sources. Use APA short form in the body of the paper and long form in this section.
For this section, use a hanging indent shown here, with the second and subsequent lines
of each source starting ½ inch from the left margin (Format/Paragraph/Indents/Hanging).
9. Page 9
WWE Logo, symbol, meaning, history, PNG, brand. (2022, November 17). The Most Famous
Brands and Company Logos in the World. https://logos-world.net/wwe-logo/
Vassallo, C. (2018, May 30). WWE deal with NBCUniversal for Raw worth $1.325 billion.
Wrestling-Online.com. https://www.wrestling-online.com/wwe/wwe-deal-with-
nbcuniversal-for-raw-worth-1-325-billion/
WWE Company Overview. (n.d.). WWE. https://corporate.wwe.com/who-we-are/company-
overview
5 Things That Should Happen On RAW, Smackdown & NXT This Week. (2020, March 31).
IWNerd.com. https://www.iwnerd.com/5-things-that-should-happen-on-raw-smackdown-
nxt-this-week/
Munson, B. (2018b, June 26). Fox officially signs 5-year deal for WWE’s ‘SmackDown Live.’
Fierce Video. https://www.fiercevideo.com/video/fox-officially-signs-five-year-deal-for-
wwe-s-smackdown-live
Thurston, B. (2020a, October 11). The mystery of WWE NXT’s rights fees on USA Network.
Wrestlenomics. https://wrestlenomics.com/2020/10/09/the-mystery-of-wwe-nxts-rights-
fees-on-usa-network/
All Elite Wrestling: AEW Rampage. (n.d.). TNT Drama.
https://www.tntdrama.com/allelitewrestling-rampage
All Elite Wrestling: AEW Dynamite. (n.d.). TBS. https://www.tbs.com/allelitewrestling
APPENDICES
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For more complex charts, tables or graphs. Within your paper you can reference your own
original appendix in short form: (Appendix A) and correspond it to an assigned Appendix
letter here: “Appendix A.” Be sure to include a full reference with link if you did not
create it.
“Appendix A”: Pie chart showing number of age group watching WWE
“Appendix B”: This bar graph shows how much viewership is determined by each race in
watching wrestling on TV.
Number of Age group watching WWE
Ages 2+ Ages 2-17 Ages 18-34 Ages 35-50 Ages 50+
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0 10 20 30 40 50 60 70 80
WWE SmackDown (Fox)
WWE NXT (USA Network)
WWE Raw (USA Network)
AEW Dynamite (TBS)
AEW Rampage (TNT)
IMPACT (AXS TV)
Total viewership by race in 2022
White Viewers Other race viewers Hispanic viewers Black viewers