Manchester United Business Proposal. Portfolio 3

1. Portfolio 3: Intrapreneurial
Business Proposal (Manchester
United)
Sauvikh Dikkshit

2. To win the United
Way
The club believes it should be a part of
the community in the widest sense and
that its success should not only be
measured in the number of trophies it
wins, but also by the impact it has on
the community in which it exists.

3. Who are Manchester United?
Manchester United are a
soccer club based in
Manchester, England. Est.
1878
The club competes in
Premier League and are one
of the most valuable sports
team in the world.

4. Business Trends/Customer Feedback
Feedback from the loyal fans
Travel
No affiliate clubs
Youth academies

5. Business Need/Customer Pain Point
Accessibility
More youth academies
More affiliate clubs in the US, Canada and South
America.
Upgrade the stadium and its facilities

6. Proposed Solution
Target affiliate clubs in the US and South America.
Improved youth recruitment.
Keeping facilities up to date.

7. Timeline
Cost: $1.1 billion (1 billion
EUR)
Renovation date start:
December 2023
Renovation complete date:
December 2025

8. Our ambition is to be a
true family and community
Academy and to always
act with honesty, integrity,
respect and humility.
Supporting and trusting young people is
embedded into the history and the
culture of Manchester United and we
are renowned worldwide as a leading
youth development organisation.

9. References
Old Trafford Stadium - Stretford, XGM. (2019, December 3). Yelp.
https://www.yelp.com/biz/old-trafford-stadium-stretford
Manchester United [MUN]. (n.d.). MANCHESTER UNITED ACADEMY.
Manchester United. Retrieved August 21, 2023, from
https://www.manutd.com/en/academy
Ogden, M. (2022, September 8). Why Manchester United supporters
hate the Glazers, the club’s American owners - ESPN. ESPN.com.
https://www.espn.com/soccer/story/_/id/37631776/why-manchester-
united-supporters-hate-glazers-club-american-owners
Manchester United [MUN]. (n.d.-b). Working at Manchester United.
Glassdoor. Retrieved August 21, 2023, from
https://www.glassdoor.com/Overview/Working-at-Manchester-United-
EI_IE10894.11,28.htm