Digital Signage: Avoid the Pitfalls! Top 10 Tips to Success Embarking on a digital signage project can be daunting. There are a multitude of systems, software and technologies available and many potential stumbling blocks along the road to success. This presentation is designed to help you avoid the pitfalls and consider the ingredients for a successful deployment.

1. Digital Signage: Avoid the Pitfalls! Top 10 Tips to Success Author: Joe Till www.saturnvisual.com

2. Digital Signage: Avoid the Pitfalls! Embarking on a digital signage project can be daunting. There are a multitude of systems, software and technologies available and many potential stumbling blocks along the road to success. This presentation is designed to help you avoid the pitfalls and consider the ingredients for a successful deployment. www.saturnvisual.com

3. Number 1: So You Think You Need Digital Signage? www.saturnvisual.com

4. Number 1: So You Think You Need Digital Signage? Isn’t it often the case when a new technology explodes on the scene, that the unwary can trip up? Someone in your organisation may have decided that digital signage is the new “sliced bread”, but is it right for you? The starting point has to be exactly what does your organisation want to accomplish with digital signage. www.saturnvisual.com

5. Number 2: Should the Buck Stop with Marketing or IT? www.saturnvisual.com

6. Number 2: Should the Buck Stop with Marketing or IT? A digital signage implementation is a “technology ecosystem” of different media and disciplines. Co-ordination and knowledge sharing between many parts of an organisation is essential to achieve a successful outcome. www.saturnvisual.com

7. Number 3: Who’s in Charge? www.saturnvisual.com

8. Number 3: Who’s in Charge? Who should you ask to take the lead in a new digital signage project? Certainly, having a single point of contact to drive the project forward is essential, as without transparent accountability, it is easy for collective responsibilities to fall between several stools. www.saturnvisual.com

9. Number 4: Know Your Place – or Places? www.saturnvisual.com

10. Number 4: Know Your Place – or Places? Digital signage is about location, location, location. Think carefully about the number of screens and where they’re positioned - and why! www.saturnvisual.com

11. Number 5: Content is Still King: Long Live the King! www.saturnvisual.com

12. Number 5: Content is Still King: Long Live the King! Digital signage can make a big impact, but it is also subject to the same filtering and ignoring that people use to tune out other media. Failing to consider the screen content adequately, can result in a lack of “stickability”. This needs to be carefully considered to ensure that viewers not only notice a message, but actually digest and process the information. www.saturnvisual.com

13. Number 6: Who Updates the Content? www.saturnvisual.com

14. Number 6: Who Updates the Content? From the outset, from the moment you start planning and budgeting for your digital signage network, you need to consider who will update the content once the system is fully operational. That means identifying the staffing costs, too. It’s no small task, and it requires someone with the necessary skills and access to information in your organisation. www.saturnvisual.com

15. Number 7: Watch Out for Hidden Costs! www.saturnvisual.com

16. Number 7: Watch Out for Hidden Costs! It’s vitally important the total cost of ownership of a chosen solution is known, and avoid the temptation to underestimate – or even ignore – ongoing costs. Ensure your solution provider identifies all the costs associated with content creation, software renewals and potential hardware refresh costs right from the start. www.saturnvisual.com

17. Number 8: Train the Team! www.saturnvisual.com

18. Number 8: Train the Team! Failing to learn how to update the content of your new system could prove embarrassing, and make it difficult to justify the initial outlay in the system to senior management. Worse still, it could even negate your objectives and do a poor job of communicating with your audience. Ensure that you allocate a training budget from the very outset of project planning. www.saturnvisual.com

19. Number 9: What’s Your Return On Investment? www.saturnvisual.com

20. Number 9: What’s Your Return On Investment? The trick is to establish from the outset what the “key performance indicators” are against your measureable ROI. Understanding your success criteria will provide an accountable framework. Ensure that your chosen provider is well versed in harnessing proven methodologies for measuring the success of your system. www.saturnvisual.com

21. Number 10: Ensuring a Successful Installation! www.saturnvisual.com

22. Number 10: Ensuring a Successful Installation! It’s important to select a systems integrator with the skill and experience to serve as the general contractor. Entrusting the overall management of the implementation to your supplier, could well save significant time, expense and worry. www.saturnvisual.com

23. In Conclusion: Why? www.saturnvisual.com

24. In Conclusion: Why? Every digital signage project should start with the question, why? If you’re confident of the answer, you will be able to set objectives and identify measurable success criteria from the outset. You will also be able to demonstrate a return on investment and have a process in place that will help you to evaluate and improve your system for the future. www.saturnvisual.com

25. Good luck and thanks for your time. If you’d like to find out more about Saturn, then please feel free to visit: www.saturnvisual.com www.saturnvisual.com