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M6 - E Commerce - Designing An E Commerce Site

M6 - E Commerce - Designing An E Commerce Site



E-Commerce Web Sites

E-Commerce Web Sites



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  • E-Commerce

M6 - E Commerce - Designing An E Commerce Site M6 - E Commerce - Designing An E Commerce Site Presentation Transcript

  • E-Commerce Designing an E-Commerce Website
  • E-Commerce
    • Creating an E-Commerce company
    • What must we consider when we set up an E-Commerce website?
  • Designing a website
    • 7 important factors in successful E-Commerce website design
      • Functionality
      • Informational
      • Ease of use
      • Ease of purchase
      • Multi browser functionality
      • Simple graphics
      • Legible text
  • Functionality
    • Functional – designed for a particular use; something that is functional is designed to do something, and does this with no problems or difficulties
    • Web pages must work
    • Web pages must load quickly
    • Web pages that point the customer to your product offerings
  • Informational
    • How easy is it for customers to access the information within a website?
    • Links must be easy to find
    • Information is clear and concise
  • Ease of Use
    • A website must be easy for the customer to use, most customers will not have the time or energy to “learn” how to use a website, and will move onto the next site.
    • Simple navigation
    • Basic user or help guide for customers
  • Ease of Purchase
    • Purchase – to buy
    • The user should be able to purchase products from a website with as little as 1 or 2 clicks.
    • Complicated navigation to the purchase screen will scare customers away.
  • Multi Browser Functionality
    • The site must work with the most popular browsers.
    • Internet Explorer
    • Mozilla Firefox
    • Google Chrome
    • Netscape
    • Opera
    • Safari
  • Simple Graphics
    • Sound and graphics must be simple, clear and appealing to the eye.
    • Websites must avoid:
      • Distracting graphics
      • Annoying sounds the user cannot control
      • Obnoxious graphics
  • Legible Text
    • Legible – able to be read with ease
    • The text on a website must be clear and concise
      • Use simple fonts
      • Avoid backgrounds and colours that make text difficult to read
  • Task
    • Find 7 good examples of these factors on E-Commerce websites
    • Find 7 bad examples of these factors on E-Commerce websites
    • Screen capture the examples.
    • Add these into a PowerPoint presentation and add a brief description of why you chose each website.