M6 - E Commerce - Designing An E Commerce Site

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E-Commerce Web Sites

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  • E-Commerce
  • M6 - E Commerce - Designing An E Commerce Site

    1. 1. E-Commerce Designing an E-Commerce Website
    2. 2. E-Commerce <ul><li>Creating an E-Commerce company </li></ul><ul><li>What must we consider when we set up an E-Commerce website? </li></ul>
    3. 3. Designing a website <ul><li>7 important factors in successful E-Commerce website design </li></ul><ul><ul><li>Functionality </li></ul></ul><ul><ul><li>Informational </li></ul></ul><ul><ul><li>Ease of use </li></ul></ul><ul><ul><li>Ease of purchase </li></ul></ul><ul><ul><li>Multi browser functionality </li></ul></ul><ul><ul><li>Simple graphics </li></ul></ul><ul><ul><li>Legible text </li></ul></ul>
    4. 4. Functionality <ul><li>Functional – designed for a particular use; something that is functional is designed to do something, and does this with no problems or difficulties </li></ul><ul><li>Web pages must work </li></ul><ul><li>Web pages must load quickly </li></ul><ul><li>Web pages that point the customer to your product offerings </li></ul>
    5. 5. Informational <ul><li>How easy is it for customers to access the information within a website? </li></ul><ul><li>Links must be easy to find </li></ul><ul><li>Information is clear and concise </li></ul>
    6. 6. Ease of Use <ul><li>A website must be easy for the customer to use, most customers will not have the time or energy to “learn” how to use a website, and will move onto the next site. </li></ul><ul><li>Simple navigation </li></ul><ul><li>Basic user or help guide for customers </li></ul>
    7. 7. Ease of Purchase <ul><li>Purchase – to buy </li></ul><ul><li>The user should be able to purchase products from a website with as little as 1 or 2 clicks. </li></ul><ul><li>Complicated navigation to the purchase screen will scare customers away. </li></ul>
    8. 8. Multi Browser Functionality <ul><li>The site must work with the most popular browsers. </li></ul><ul><li>Internet Explorer </li></ul><ul><li>Mozilla Firefox </li></ul><ul><li>Google Chrome </li></ul><ul><li>Netscape </li></ul><ul><li>Opera </li></ul><ul><li>Safari </li></ul>
    9. 9. Simple Graphics <ul><li>Sound and graphics must be simple, clear and appealing to the eye. </li></ul><ul><li>Websites must avoid: </li></ul><ul><ul><li>Distracting graphics </li></ul></ul><ul><ul><li>Annoying sounds the user cannot control </li></ul></ul><ul><ul><li>Obnoxious graphics </li></ul></ul>
    10. 10. Legible Text <ul><li>Legible – able to be read with ease </li></ul><ul><li>The text on a website must be clear and concise </li></ul><ul><ul><li>Use simple fonts </li></ul></ul><ul><ul><li>Avoid backgrounds and colours that make text difficult to read </li></ul></ul>
    11. 11. Task <ul><li>Find 7 good examples of these factors on E-Commerce websites </li></ul><ul><li>Find 7 bad examples of these factors on E-Commerce websites </li></ul><ul><li>Screen capture the examples. </li></ul><ul><li>Add these into a PowerPoint presentation and add a brief description of why you chose each website. </li></ul>

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