Twitter 101
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Twitter 101 Twitter 101 Presentation Transcript

  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Twitter 101: Join the Conversation Susan Shaw (@DrSusanShaw) Chair, Health Quality Council Kevin Smith (@kevin4quality) Digital Media & Communications Specialist, BC Patient Safety & Quality Council
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 #HelloMyNameIs @DrSusanShaw @hqcsask | @QualitySummit @kevin4quality @bcpsqc
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Before We Begin… Share what you are learning, ask questions or chat with others on Twitter! #QS14
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Before We Begin… Download our guide from www.bcpsqc.ca. Kevin also just tweeted a link!
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Before We Begin… How much experience do you have with Twitter? • What’s Twitter? • A little bit. • I know my way around it. • I use it frequently. • I can no longer type sentences of > 140 characters.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 #QS14? “Tweeted”? Twitter?! We’ll get to it!
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 We Only Have 40 More Minutes! Today we’ll explore the basics of Twitter. Along with some examples of how we use it in our work. We can’t cover everything. But we’ll answer your questions. We’re happy to come back next year!
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Why Twitter? It’s a unique opportunity to: 1. Engage with colleagues (strong & weak tie) 2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues 4. Build and strengthen communities 5. Promote learning from events 6. Learn from and about others
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 BCPSQC’s Approach Twitter empowers us to: • Be a trusted voice on health quality • Support the work of our partners • Grow interest and involvement in the health quality agenda
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: An Overview It’s a social network that lets users write and read online posts – tweets! Tweets are limited to 140 characters. There are 241 million active users (Dec 31, 2013). It’s now an essential communication tool.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: Handles Handle = username = @DrSusanShaw Create one that reflects who you are. Be memorable. Try to keep it short. Keep it pretty.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: Handles Bad: @Anesthesiology_Rox22 Good: @DrSusanShaw
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: @ The @ is used before a handle to identify accounts. If you misspell the handle or forget the @, the person will not be notified about your tweet. Your followers will also not be able to click the link.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: @ Bad: Hi Kevin! How about those Canucks? Bad: Hi kevin4quality! How about those Canucks? Good: Hi @kevin4quality! How about those Canucks?
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: RT / Retweet Sharing what someone else tweeted. It’s like forwarding an email.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: RT / Retweet From @hqcsask tweeting: Sept 13 is @WorldSepsisDay! Find out what’s happening in your region here: www.wsd.com To Kevin tweeting: Aww yeah! RT @hqcsask: Sept 13 is @WorldSepsisDay! Find out what’s happening in your region here: www.wsd.com
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: RT / Retweet From @hqcsask tweeting: Sept 13 is @WorldSepsisDay! Find out what’s happening in your region here: www.wsd.com To Kevin tweeting: Aww yeah! RT @hqcsask: Sept 13 is @WorldSepsisDay! Find out what’s happening in your region here: www.wsd.com
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: MT / Modified Tweet Use it when you make changes to a re-tweet.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: MT / Modified Tweet From @bcpsqc tweeting: September 13 is @WorldSepsisDay! There’s lots going on - find out what’s happening in your neck of the woods on our website www.wsd.com To Susan tweeting: Plenty of great resources -> MT @bcpsqc: Sept 13 is @WorldSepsisDay! Find out what’s up at: www.wsd.com
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: HT / Hat Tip Use it when you tweet about something you found on Twitter, but still want to acknowledge your source. It’s a nice thing to do.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: HT / Hat Tip From Susan tweeting: Check out this great cover of my favourite Bonnie Tyler song: www.xyz.com #TotalEclipseOfTheHeart To Kevin tweeting: Yes! You can never have enough Bonnie Tyler in your life! www.xyz.com #TurnAroundBrightEyes HT @DrSusanShaw
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: # / Hashtag The # is used to organize information so that it is easy to find. From: I need help finding stroke materials, does anyone have ideas on where to go? To: I need help finding #stroke materials, does anyone have ideas on where to go?
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: # / Hashtag They can help you find popular conversations taking place around you. Common hashtags: #stroke, #sepsis, #cdnhealth, #bchc Fun hashtags: Was able to send out my first tweet! #happydance
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: DM / Direct Message It’s Twitter’s version of a private message. From: Hi @kevin4quality! How about those Canucks? To: d kevin4quality! How about those Canucks?
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: Favourites Twitter’s version of saving tweets that you want to see again.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: Lists Lists help you group people you are following by any topic you desire.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let’s Talk Twitter: Common Images
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 What Happens if You Make a Mistake? It’s probably not a big deal. You can delete tweets. But it’s quite alright to send out a second tweet that corrects your previous mistake.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Some Things to Keep in Mind People are more likely to value your tweets if they include relevant and interesting content. Be engaging. Ask questions, respond to others and crowdsource. Try to keep tweets under 120 characters.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Some Things to Keep in Mind Be nice. Give credit with a RT and mention those involved in an event, article, etc. that you tweet about. Tweet as little or as frequently as you like. Tweet when you like.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Some Things to Keep in Mind Share links. Keep them short. Keep your tweets legible. Avoid shorthand like gr8 and u. Acronyms are not pretty.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Remember this Slide? Twitter is a unique opportunity to: 1. Engage with colleagues (strong & weak tie) 2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues 4. Build and strengthen communities 5. Promote learning from events 6. Learn from and about others
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Examples: #QualityChat Building and strengthening our community. Each chat has a guest host and topic related to improving the quality of health care. Always on the last Wednesday of every month at 9am PST / 12PM EST. See you on May 28?
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Example: World Sepsis Day Increasing awareness of issues
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 So what happened? Example: World Sepsis Day
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 And how’d it grow? Example: World Sepsis Day
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Example: Disseminate calls to action. Campaign has been recognized throughout the NHS and around the world. In 2014: 13,000 tweets and 19 million impressions.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Twitter is great for: • Live tweeting at events - #QS14 • Sharing links to presentation files • Follow ongoing developments, resources, etc. Examples: Promote Learning from Events
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Example: Learn From and About Others
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Look for hashtags. Who is followed by the people you follow? Who else is on lists that you are a member of? How Can I Find People to Follow?
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let Your Personality Shine
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Let Your Personality Shine
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Be Responsible, and Trust Yourself People are watching. (Dun Dun Dun) Maybe you should have separate professional and personal accounts. It’s about common sense.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Be Responsible, and Trust Yourself There are resources that can help you, like social media guidelines: • Often available through organizations and professional bodies. • Information about the context and benefits of using social media. • What to be aware of and processes to follow. • Principles to guide the use of social media in your professional capacity.
  • #QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014 Thanks! Any Questions?