6. Understanding Questions
Finishing Forms
Self Consciousness
Don’t Know
Asking the wrong questions
Questions that shape possible answers
Setting expectations
7. Have you stopped beating your wife?
Would you vote for a woman for president if she
were qualified in every other way?
Does it seem possible or does it seem impossible
to you that the Nazi extermination of the Jews
never happened? (34% negative)
Are you certain the Holocaust happened? (1%
negative)
13. Qualitative vs Quantitative
Descriptive Numerical
Observed Measured
Disagreement Units
possible
Requires
Speaks for itself interpretation
Counting is not measurement
14. Tell me about your day?
Great! I awoke at 0600. A
I got up early, the passenger held a train
weather was great, door for me. The
people on the subway median temperature
were nice, lunch was was 72ºF, and I
great and I felt good! consumed 1700
15. Data from Another Source
What is the source?
Who collected it?
Who analyzed it?
Why was it commissioned?
What is the perspective/agenda?
32. http://blog.okcupid.com/
Would you consider role-
Would you rather lose the playing a rape fantasy
right to bear arms or vote? with a partner who asked
you to?
