Asking the wrong questions
Questions that shape possible answers
Have you stopped beating your wife?
Would you vote for a woman for president if she
were qualiﬁed in every other way?
Does it seem possible or does it seem impossible
to you that the Nazi extermination of the Jews
never happened? (34% negative)
Are you certain the Holocaust happened? (1%
Digital is data
Just pay attention
Everything is recorded
Data never tells the whole truth
But most of the time it’s people who
What is a viewer worth?
Qualitative vs Quantitative
Speaks for itself interpretation
Counting is not measurement
Tell me about your day?
Great! I awoke at 0600. A
I got up early, the passenger held a train
weather was great, door for me. The
people on the subway median temperature
were nice, lunch was was 72ºF, and I
great and I felt good! consumed 1700
Data from Another Source
What is the source?
Who collected it?
Who analyzed it?
Why was it commissioned?
What is the perspective/agenda?
Binaries don’t exist
More than one thing can be true
Don’t put people in boxes
Life is analog
0 3.75 7.5 11.25 15
Assumptions can be dangerous