SXSW black hat seo presentation preview

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SXSW black hat seo presentation preview

  1. 1. TBWA TBWA CHIAT DAY engage Black Hat SEO. Past, Present and Future of Search Spam. Presentation Outline for SXSW PanelPickers
  2. 2. It is a rite of passage in all aspects of life Why go the long straight route when there is a shortcut? Hacking is human nature Gaming the system
  3. 3. The lure of getting one over on the man is indeed powerful
  4. 4. Spam is strangely delicious I’m talkin’ to you Hawai’i Photo attribution : Cosmic Bandita http://www.flickr.com/photos/cosmic_bandita/
  5. 5. What are you willing to do to win? Photo attribution : Monosnaps http://www.flickr.com/photos/dubpics/
  6. 6. Do you have to pick sides? Photo attribution : KrisnFred http://www.flickr.com/photos/krisnfred/
  7. 7. The early days of search spam Keyword stuffing and hiding makes porn rank for Disney searches Search engines very vulnerable when just relying on on-page analysis to build rankings
  8. 8. 50 techniques from the past The list is exhaustive from white-on-white text and meta tag keyword stuffing to link and content farming. We will get into some of the most interesting and obscure with specific examples and gruesome details.
  9. 9. Why Google took off Right place, right time Effective use of link signals (PageRank) Ongoing battle with spam
  10. 10. Enter the Lone Ranger Matt Cutts, you take the fun out of everything Is this a ransom photo? Photo attribution : http://www.mattcutts.com
  11. 11. Beware the Panda Photo attribution : Jon Gerin http://www.flickr.com/photos/jgarin/
  12. 12. Penguins everywhere Photo attribution : Susan Renee http://www.flickr.com/photos/susanrenee/
  13. 13. What works now? Vote this presentation up and attend in Austin to hear this Image attribution : Blekko Spamclock http://spamclock.com
  14. 14. Black Hats are Immortal The more things change the more they stay the same New domains means new frontier and Big $ € £ ¥ to be made Global search volume grows and grows People will always jump off tall buildings Photo attribution : Santi Molina http://www.flickr.com/photos/ontilnow/
  15. 15. TBWA TBWA CHIAT DAY engage Thank you. Jonathan Ashton http://www.linkedin.com/in/jonathanpashton

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