From Maker Space to Market Place (Shenzhen Maker Faire)
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From Maker Space to Market Place (Shenzhen Maker Faire)
- 1. © 2014 Copyright Atmel Corporation1 从创客空间走向市场领先 Sander Arts Atmel市场营销副总裁
- 2. 2 © 2014 Copyright Atmel Corporation
- 3. 3 © 2014 Copyright Atmel Corporation • Sander Arts • Atmel市场营销副总裁 • 生在荷兰，定居美国的全球 公民 • 时刻保持着好奇心 • 扫码关注我的微信： 深圳，我又来了！
- 4. 4 © 2014 Copyright Atmel Corporation 我认为的创新： 在我的故乡荷兰 ---- 建一座桥不是为了“桥跨河”而是为了“河跨桥”
- 5. 5 © 2014 Copyright Atmel Corporation 深圳：在创新中崛起， 为崛起而创新 • 中国第一个经济特区，经 济发展模式上的一大创新 • 世界闻名的电子产业中心， 产业聚焦上的一大创新 • 大力发展中国智造，创客 文化上的一大创新 • 我们今天再次来到这里， 为创客，为创新，为创业 也为深圳，喝彩！ 22.06.2015
- 6. 6 © 2014 Copyright Atmel Corporation 我们公司的产品呢，就是 ↓ 这个
- 7. 7 © 2014 Copyright Atmel Corporation Atmel 公司（NASDAQ：ATML）为全球性的业界领先企 业，致力于设计和制造各类微控制器、电容式触摸解决方案、 先进逻辑、混合信号、非易失性存储器和射频（RF）元件。 凭借业界最广泛的知识产权（IP）技术组合之一，Atmel 为电子行业提供针对工业、消费、安全、通信、计算和汽车 市场的全面的系统解决方案。 下面进入公司简介环节…
- 8. 8 © 2014 Copyright Atmel Corporation 但我们不认为自己只是做半导体的！ 支持无线连接，4K, Mini USB, Micro HDMI等等功能， 半导 体已经变得非常强大！
- 9. 9 © 2014 Copyright Atmel Corporation 这是GoPro3在做的事，我们能不能也做成这样呢 6/22/2015Atmel - Marketing Strategic Plan 2014 - 2017
- 10. 10 © 2014 Copyright Atmel Corporation 能！风靡全球的Arduino采用的是Atmel的产品
- 11. 11 © 2014 Copyright Atmel Corporation Arduino已经获得了更广泛的主流关注 创客Sahar Khashayar在 Jimmy Fallon秀上展示了基 于Arduino Uno开发的烟雾 火灾警报器，Arduino已经 慢慢进入了大众的视野！ 基于Arduino Uno的创造性 设计也成功进入了伦敦科学 博物馆当中！
- 12. 12 © 2014 Copyright Atmel Corporation 在中国，Arduino 也有着非常多的爱好者 自平衡机器人“蛋黄” Atmel杯Arduino设计比赛作品 “如影随形” 微信控制的物联网平台
- 13. 13 © 2014 Copyright Atmel Corporation 6/22/2015 创客·AVR·Arduino Atmel 一直身处在创客运动的中心，从未远离！
- 14. 14 © 2014 Copyright Atmel Corporation
- 15. 15 © 2014 Copyright Atmel Corporation 22.06.2015Multi-core, Multi-device development There is only one ORIGINAL mobile trailer
- 16. 16 © 2014 Copyright Atmel Corporation 22.06.2015
- 17. 17 © 2014 Copyright Atmel Corporation 说到这里，让我来和大家分享一下…. “到2018年，50%的物联网解决方案都将 来自于创建不到三年的初创企业。我们可 以预测那时物联网领域的发展水平，但是 我们也知道，2018年绝大多数的物联网设 备都是现在无法想像的，因为还没有发明 出来。” 来源：Gartner
- 18. 18 © 2014 Copyright Atmel Corporation 2015年第一季度众筹金额一览
- 19. 19 © 2014 Copyright Atmel Corporation 22.06.2015 你在KickStarter上搜索Arduino的话：
- 20. 20 © 2014 Copyright Atmel Corporation 而我们把Kickstarter作为例子的原因是： Kickstarter汇聚了一群致力于创造新生事物的有活力的人们。通过好友、 爱好者或受到启发的陌生人，Kickstarter上的项目已经筹集到了17亿美元， 包括从自制明信片到获得奥斯卡奖的纪录片等各种项目！ 有850万人 曾支持过一个Kickstarter项目 有260万人 曾支持过多个项目 有30.8万人 曾支持过10个以上的项目
- 21. 21 © 2014 Copyright Atmel Corporation 22.06.2015 我们为什么喜欢初创企业？ 我们喜欢创造无限商机并且共同发展
- 22. 22 © 2014 Copyright Atmel Corporation 但是从项目设计到市场产品的路途是艰难的 把产品投入生产并投放市场，可并不是一件容易的事情！
- 23. 23 © 2014 Copyright Atmel Corporation 22.06.2015 从创客空间到市场领先到经历的路程或许（真的？）是这样的 市场领先 创客空间
- 24. 24 © 2014 Copyright Atmel Corporation 22.06.2015 Atmel则能够提供全套的硬件支持 MCU 连接 安全 触控 物联网汽车级
- 25. 25 © 2014 Copyright Atmel Corporation 嵌入式 软件支持 业界合 作伙伴 在线社区 Xplained开发板 及硬件工具 开发工具 6/22/2015 Atmel工具一览 让通过Atmel MCU开发的过程更加简易！ 参考设计库 用最快的时间 打造原型机
- 26. 26 © 2014 Copyright Atmel Corporation •Arduino简单上手，易于使用，但还需 一些“专业”特性（如调试支持等）。 •可以支持在Arduino环境中启动原型开 发，然后将软件和硬件顺利迁移至 Atmel Studio 从创客空间走向市场领先 从Arduino到Atmel的无缝迁移 如此兼容，只有Atmel能做到！
- 27. 27 © 2014 Copyright Atmel Corporation • Studio 7可加快Atmel 8/32 MCU设计 • 缩小创客和专业开发者之间的差距 • Studio 7可让Arduino开发者将他们的Arduino 草图（包括C++项目）无缝迁移到Studio 7环境 中 • 从创客空间走向市场领先 • Studio 7拥有一个现代界面和更快的IDE响应速 度，能够大幅缩短应用设计时间。 Atmel Studio 7 – （2015年6月发布） 注重性能和易用性
- 28. 28 © 2014 Copyright Atmel Corporation 22.06.2015 说到让每个初创企业都紧张的供应链问题： 在美国，Atmel通过与当地的合作伙伴一起合作，致力于 为初创企业解决供应链的问题！
- 29. 29 © 2014 Copyright Atmel Corporation 22.06.2015 说到让每个初创企业都紧张的供应链问题： 我们同时也在中国不断扩展自己 的合作伙伴范围，与国内的顶尖 的开源硬件服务型企业合作面向 更多创客， 创新企业提供供应 链上的全面支持！
- 30. 30 © 2014 Copyright Atmel Corporation Atmel: 全面的社交媒体覆盖 YouTube 180万次观看 12.7万季度观看 LinkedIn 3.14万名 关注 影响力超过百万人次 Facebook 4.4万关注者 22%的月增速 月影响力辐射250万人 每个月影 Twitter Google+ 620万次浏览 季度增速17% 荣誉 日益扩展的社交网络 与合作伙伴 Youku 超过60,000 浏览量2014年增速超过1.5倍 Sina Weibo 超过250万关注 超过100万月度访问量 超过200万月度浏览量 • 2014年社交媒体化最成功的半导体公司第一名 • ARM互联社区中被浏览次数最多的合作伙伴 • 业内社交网络影响力最大的公司之一 超过200万次阅读量 博客 Atmel中文技术社区 分享更多经典案例和资料 微信
- 31. 31 © 2014 Copyright Atmel Corporation • 我们正在打造自己的价值空间，并将竭尽全力帮助您将您的项目成功 推向市场。 此外… 我们正在不断地充实着自己的资源… Atmel和你一起从创客空间走向市场领先！ • 设计支持 • 生态系统支持 • 工作场所 • 资金链 • 营销支持 • 等等….
- 32. 32 © 2014 Copyright Atmel Corporation 22.06.2015 Atmel还有“突围”计划助你一臂之力
- 33. 33 © 2014 Copyright Atmel Corporation 22.06.2015 有了Atmel的支持，你通向市场的道路就要快捷多了！ 市场领先 创客空间
- 34. 34 © 2014 Copyright Atmel Corporation 22.06.2015Multi-core, Multi-device development 下面呢，我们就来举几个例子！
- 35. 35 © 2014 Copyright Atmel Corporation 提问：以下公司的共同点是什么？ 都采用了Atmel的技术，而且是Atmel庞大社区的一员！
- 36. 36 © 2014 Copyright Atmel Corporation Atmel除了在硬件上能够提供全方位的产品供您选择，还能 够通过业内第一的社交媒体渠道，让更多的人认识你的品牌。 6月18日，Atmel与京东智能联合开启的智能硬件创新设计 大赛，也希望能够通过这一形式为初创企业和创客搭建更大 的舞台，施展他们产品的魅力！ 深圳的，全国的初创企业们！
- 37. 37 © 2014 Copyright Atmel Corporation 80后？90后？00后的企业家已经诞生了！ 去年在白宫制汇节上有一位13岁的创客 --- Quin Etnyre 今年也来到了Maker Faire！
- 38. 38 © 2014 Copyright Atmel Corporation 从创客空间到市场领先 Quin Etnyre 启动项目 获得Atmel的支持 完成项目 开始在出现在各个展 位上 Atmel的博客和 社交媒体 利用Atmel的资源 巡演时举办技术研 讨会 成为主流 Atmel 认可 白宫创客节 启动 Kickstarter Atmel 推广 获得资金 刚开始接触AVR 产品准备上市
- 39. QUIN ETNYRE 14-YEAR OLD MAKER FROM CALIFORNIA, USA QUIN@QTECHKNOW.COM
- 40. MAKER FAIRE BAY AREA 2011 WHERE I STARTED MAKING & MET MENTORS!
- 44. QDUINO MINI - $25USD / $155RMB EACH 832 BACKERS & DELIVERY IN AUGUST $45,209 USD / $280,000 RMB RAISED
- 45. 45 © 2014 Copyright Atmel Corporation Quin，哪天你公司缺人的话，不要忘了我哦！
- 46. 46 © 2014 Copyright Atmel Corporation 22.06.2015 在中国，在深圳也有着很 多优秀的年轻创客， Atmel能够帮助你更快地 走向市场！
- 47. 47 © 2014 Copyright Atmel Corporation 22.06.2015 最后：我们是创客和初创企业的协助者， 真正的英雄是你们自己！ 创世出英雄！！
Editor's Notes
- Thanks a lot for having me here at MakerCon. Humbled and excited to represent Atmel here at an historic place in a historic area here in SF.
- It is a miracle I stand in front of you this afternoon. I had the pleasure of visiting a HK hospital on this trip. Couldn’t walk this AM….All is well now…
- I was here at Maker Faire Shenzhen last year and had a wonderful experience, which made me decide to come back to Shenzhen and meet with old & new friends! For those who haven’t added me on WeChat, please scan the QR Code here and friend me, friend Atmel!
- As for innovation, here is what I would like to share with you, it is sort of my understanding of innovation.
- Shenzhen is a city of miracles, China’s first special economic zone which innovatively showed to the world how fast and creative a city can be built up. The city is globally famous for its comprehensive offerings in electronics industries, we are all amazed by the completeness of Shenzhen’s supply chain and manufacturing capabilities. Now, the city is going to lead the “Third Industry Revolution”, I wish the city nothing but all the best.
- We seem to be a ‘regular’ Semiconductor company (and we actually are a GREAT one). However, there is more to us that we reveal in this company description…
- We have taken a different approach to marketing. Traditionally, ‘we’ were selling ‘parts’ like this…
- Today, we ALSO market like this. There is a deep emotional connection (possible) between company and customers. A potential that is rarely tapped into by companies like us.
- Did you know ?
- Arduino is going mainstream !
- In China, we have also seen quite a number of Arduino fans showcasing their creativities. Here are a few examples from our Atmel Arduino hardware design contest.
- Copied by many, there is only one REAL mobile trailer….
- If this isn’t a burning platform for change, then I don’t know what is…
- I also did a quick research on Kickstarter, there are 35 projects from Shenzhen on there.
- We love you, and we want to grow with you together, help you and make you successful.
- Atmel does not only make silicon, we also provide numerous hardware and software tools that help creative people get their designs ready for production, and we make most of these tools are available for free. We have to charge a bit of money for the hardware as it costs us money to produce it and have it shipped to you, but thats basically it. All of our software and our software tools are free for anyone to download from our website. The reason we do this is that it make a ton of sense. People need to get done designing their hardware and writing their software, and get their stuff into production before they buy a bunch of parts from us, so we make tools that help them get that done as fast as possible. And we are hoping that some of you will be able to benefit from that as well.
- Our AVR microcontrollers have broad customer reach through our software Studio development platform with over 65K active developers, through our Atmel Gallery App Store with over 50K users. Even more, AVR has been the favorite with the Arduino community. community consists of professional engineers, hobbyists and students that use an Arduino board, with an AVR device, to jump-start their designs. Over 1.2 M Arduino development boards in the market with the majority of these boards powered by an AVR. Over 200K members in our AVR Freaks community. Since most 32-bit users are also 8-bit customers, we are using our broad global base of AVR customers as a key base to grow our 32-bit business. ------------------- Opportunity in IoT
- With Atmel, your road to Market is made a lot easier!
- With Atmel’s industry-leading product lines as hardware supports, as well as its solid digital footprints as promotional tools, your creativity will soon be recognized and familiarized. On June 18th, we partnered with JD Smart to launch the joint smart hardware design contest, the purpose is to offer a larger stage for makers, innovators and start-ups to showcase their capabilities as well as speeding up their process of bringing products to the market.
- Anyone remember Quin Etnyre, the 13-year-old maker at Maker Faire White House last year? He came to Maker Faire Shenzhen this year as well, as a young and mighty entrepreneur!
- Here are the steps that explained how did Quin started!
- I believe in China, in Shenzhen there are also a huge number of passionate makers who would like to take a further step on their creativities, Atmel is the right parter you should look for!
- Atmel Makes Heroes!