Recruitment email sequence

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Recruitment email Sequence
This document outlines a suggested email sequence that can be used to track
responses to adverts.
Tips on response handling
Here are some hints and tips on maximising the impact on your email sequence:
1. Answer them as soon as you receive them – do not delay.
2. Use a formal business like email address – I use ttmlm.co.uk
– not any of my personal email addresses. does not give a business like
impression.
3. Have a signature on your email that gives them information about you.
Mine includes Founder (which I am at my company) just to add a certain
something. Call yourself Marketing Executive, or Recruitment Director,
etc. It's up to you. You're trying to make them feel a bit special and also to
show that we are professional.
4. Use a contact database or card system or book system – whatever, to track
the responses. Alternatively, use folders in your email programme, e.g.
Outlook, and move the emails as people pass through the sequence.
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Recruitment Email Flow Chart
Recruitment email Sequence
Tips on response handling
Recruitment Email Flow Chart
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2. Email Contents
A1 – initial interest email
A2 – initial interest email
ML – Meeting
E2 – Are we meeting?
E3 – Haven’t heard – did you receive the email?
E4 – Assume that you’re not interested
E5 – Meeting Reminder
E6 – Thanks for the meeting
E7 – They didn’t turn up
E8 – Sorry to hear that you’re not interested
O1 – Overseas initial email
O2 – Overseas second email (before they come to UK for meeting)
W1 – Welcome to the team
Email Contents
Each of the email scripts below should be adjusted to reflect your own style.
If you are using Outlook, then the content of each email may be inserted as a
Signature. This makes the email creation very straightforward and efficient.
Replace NME (all emails), DTE (many emails) and COUNTRY (O1 and O2)
with the correct details before sending the email.
A1 – initial interest email
Dear NME
Thank you for responding to the opportunities that we advertised. There has
been a huge response for these key positions; however, after looking at your CV,
I would like to meet you.
To identify the key people we need from different parts of the UK I have
organised a series of one to one interviews. I am in Central London on the 11th
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3. of October and 2nd November during the afternoon/evening.
The meeting will outline the plans we have over the next 5 years and the options
available to you. I will explain the package in detail and answer any questions you
may have.
The meeting will give you the information about:
1. The Company
2. The Marketplace in which we operate
3. The Products
4. We will discuss three positions we are looking to fill:
• a) Junior Executive, income bracket £18,000 £30,000
• b) Senior Executive, income bracket £45,000 £72,000
• c) Board Executive, income bracket £80,000 £120,000 plus
The income packages are OTE and designed to increase in direct proportion to
the growth of the company and of course are effort related. Please be aware that
we are expecting our UK turnover to grow from £2 million to £7 million by
2016.
What sort of person are we looking for?
We are looking for a select number of people in different locations around the
UK to be part of our Leadership Management Team, which comes with a six
figure package.
For this position you will need to be:
• Ambitious
• Self motivated
• A High achiever
• Enthusiastic
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4. • A Team player
You will also need (or be willing to develop):
• Leadership skills
• Communication skills
• Presentation skills
• People development skills
• Management skills
• Most importantly, a ‘Can Do’ attitude
You will have the ability and willingness to adapt and develop your management,
business and interpersonal skills.
If you meet the above criteria, you will have the unique opportunity to run your
own business without the high overheads, capital or risks incurred in a traditional
business. You will have control of your own targets and have the opportunity to
achieve an OTE of six figures plus with no earnings cap, together with a secure
pension plan.
You can also qualify for additional performance related incentives including:
• Car plan
• International travel
• Profit Sharing
You could be developing your own business with the assistance of a company
that cares about your success and has an established and award winning support
and training programme.
Please e mail confirmation of your attendance and which date suits you best. I
can then send you the location information and confirm a meeting time.
I look forward to meeting you.
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5. Regards
A2 – initial interest email
Dear NME
Thank you for replying to the Business Management/Leadership manager
position we advertised. I have looked at your CV with interest and would like
you to answer a few questions before we proceed any further.
1. Please take a look at my website ttmlm.co.uk
and read through the information presented. Let me know what you think.
2. There are lots of well known companies now using Network Marketing as a
means of distribution and marketing their products direct to the consumer,
companies such as Dell Computers, Virgin, The Body Shop, Penguin Books,
Proctor Gamble and many more.
The Trust MLM is a fundraising agency acting on behalf of charitable
organisations registered in the UK. TTMLM was established in order to help the
Orphan children and the most vulnerable and needy Eritrean refugees in the East
of The Sudan.
Our primary focus is on the orphans and widows; and they are the weakest,
poorest and must vulnerable members of any society, and the most affected by
poverty. We are dedicated to helping the Orphans and widows in need regardless
of their gender, religious belief or ethnic origin.
We are a small successful International Network Marketing Organisation. We
are looking for motivated people with a desire to get out of the rat race and
develop their own business under the umbrella and with the support of Global
Resources. How would you feel about developing your own Network
Marketing Business and becoming part of our Management or Leadership
Management Team here in the UK?
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6. 3. Can you tell us which of the following positions would interest you the most?
• a)Junior Executive, income bracket £18,000 £30,000
• b) Senior Executive, income bracket £45,000 £72,000
• c) Board Executive, income bracket £80,000 £120,000 plus
4a. Please select ONE of the following as a main priority that is important to you
at the moment:
A) Extra Income
B) Financial Independence
C) Owning Your Own Business
D) Secure Retirement Income
E) Helping Others
F) Personal Development
G) Meeting New People
H) More Time & Freedom
4b. How important is that priority to you?
4c. In addition to your answer to 4a, which of the above are also important to
you?
Due to the content of your CV and your location I would like to meet you.
Please reply ASAP to this email so that I can talk to you again and arrange a
meeting.
Regards
ML, MS, MW– Meetings
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7. Dear NME
I am pleased that we can get to meet each other. Here is the information for the
meeting:
The meeting starts at 12:00pm and you should aim to arrive at about 11:45am
until about 2:30pm.
Enter your venue address
here:
Here's a map link to its location:
Should you have any problems, please call me. Please could you reply to this e
mail to confirm that you have received it and that you will be attending I look
forward to meeting you.
In the meantime, if you have any questions, then please drop me an email or give
me a call my contact details are at the foot of this email.
Ensure to give your contact details as instructed)
Regards
E2 – Are we meeting?
Dear NME
I hope that you received the email below. Will I be meeting you on DTE to
discuss the opportunities available?
Please let me know so that I may plan my diary.
I look forward to hearing from you.
Regards
E3 – Haven’t heard – did you receive the email?
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8. Dear NME
I am not sure whether you received the email below as I have not heard from
you. Did you receive it? Are you still interested in the opportunity?
I'm actively seeking to help people who are serious about changing their present
circumstances.
These are exciting times for our company as we have ambitions to embarked on a
massive expansion programme. This expansion can only be achieved through a
significant increase in people working for the company.
Many roles are available, each tailored to suit each individual's particular
requirements.
Would you be able to meet with me over the next week or so? If you have
decided not to pursue an opportunity with us, then please let me know and I shall
remove your details from my system.
If there's anything else that you would like to know, then please give me a call or
drop me an email. For more information, please take a look at my website:
www.ttmlm.co.uk
I look forward to hearing from you.
Kind regards
E4 – Assume that you’re not interested
Dear NME
In response to your application of some time ago, I sent to you information about
the opportunities available. I have had no response from you even though you
expressed an interest in wanting to change your present employment
position. Experience has shown that one of three reasons usually accounts for
your lack of response:
1. You are no longer interested
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9. 2. You have been away on holiday or secondment
3. The emails have been lost in the Internet somewhere
I did manage to recruit a number of people at the time and since our business is
still growing (and is ahead of target) we still have many opportunities available.
Therefore, if you are still interested, I would still like to meet you. Please let me
know one way or the other.
NME, I certainly do not want to waste your time. I am hoping, however, that
you will take the opportunity to at the very least learn more about what you are
potentially missing. Should you require more information or have any questions
feel free to contact me again. If you want to find out more on line and book a
telephone interview, then go to
In the event that you are not interested in pursuing this opportunity, please let
me know and I will remove your information from my system.
Either way, I look forward to hearing from you.
Kind regards
E5 – Meeting Reminder
Dear NME
Just a quick email reminder. Please reply to this email to confirm that we are
meeting as agreed.
If you have any problems on your way to meet me, then please give me a call.
Please do not send an email on the day as I may not receive it until after the
meeting call me or text me my contact details are at the foot of this email.
I am looking forward to meeting with you and discussing your future.
Kind regards
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10. E6 – Thanks for the meeting
Dear NME
Thanks for meeting me yesterday it was super to meet you. I hope that you
found the meeting interesting and that it gave you sufficient information with
which to make a decision. If not, then please let me know and I will answer any
questions. Take a look at my website: www.ttmlm.co.uk for additional
information that might help. I shall give you a call soon for a chat.
I look forward to speaking with you and hopefully working together.
Kind regards
E7 – They didn’t turn up
Dear NME
I am sorry that we did not meet as planned yesterday. I would still like to meet
you and am in (mention when and where) If you still would like to meet, then
please let me know and we can agree a time/date that is convenient.
I look forward to hearing from you.
Regards
E8 – Sorry to hear that you’re not interested
Dear NME
Thanks for your email/phone call and for spending the time considering the
opportunity for which you applied. It’s never too late to make that life changing
decision but the sooner that you do, the sooner that you can reap the rewards.
The rewards range from freedom of time, freedom of money, freedom that
comes with working for yourself, etc. And this lasts forever. We have many
roles from very part time to full time.
Essentially, we were all looking for financial freedom but more importantly
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11. running one's own business gives serious freedom of time. If your concern is
running your own business, then consider that the business receives a free
franchise on how to conduct its business, there are minimal start up costs and
you operate within a corporate framework that helps and supports you every step
of the way.
Finding out more costs you nothing apart from some time and you have to
consider whether you owe yourself that exploration.
The Trust MLM is a fundraising agency acting on behalf of charitable
organisations registered in the UK. TTMLM was established in order to help the
Orphan children and the most vulnerable and needy Eritrean refugees in the East
of The Sudan.
Our primary focus is on the orphans and widows; and they are the weakest,
poorest and must vulnerable members of any society, and the most affected by
poverty. We are dedicated to helping the Orphans and widows in need regardless
of their gender, religious belief or ethnic origin.
May I ask one more favour? I take it that my approach failed to provide you
with your goals. What was it about this opportunity offered that initially excited
you enough for you to apply and why you do not feel that it will not satisfy you?
NME, I certainly do not want to waste your time. I am hoping, however, that
you will take the opportunity to at the very least learn more about what you are
potentially missing.
Kind regards
O1 – Overseas initial email
Dear NME
Thank you for your application to join our organisation.
I am actively seeking to help people who seriously want to change their present
circumstances and it appears that you fall into that category. I would very much
like to meet you. Are you intending to come to the UK? I hope so, and then we
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12. can meet and discuss the ways in which you can head up a new Global Resources
team in COUNTRY.
I look forward to hearing from you and hopefully meeting.
Kind regards
O2 – Overseas second email (before they come to UK for
meeting)
Dear NME
Thank you for agreeing to meet me. The rest of this email outlines the
opportunities available. Before you leave COUNTRY, I thought that I would
give more information about the opportunities available.
Essentially, all roles are self employed but within a corporate frame work all
earnings are entirely effort related and success related.
Therefore, we would like someone to be our main contact within COUNTRY
to whom we can direct future enquiries.
Our meeting will cover the following:
THEN THE BULK OF THE A1 EMAIL GOES IN HERE
Kind regards
W1 – Welcome to the team
Dear NME
Welcome to the team this is the start of your future. There’s a lot to learn feel
free to browse through our facebook page as our official website is currently
under construction.
https://www.facebook.com/pages/The Trust MLM/226821454038975
I look forward to starting your planning and training. Before we start there are a
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13. few things to keep you busy:
1. Visit out temp site at: www.ttmlm.co.uk
2. Identify the "Why" you have joined the company
3. Consider where you want to be in 12 months' time.
4. Start a list of your contacts
5. Also, think about a name for your company and see if the web name is
also available. It is worthwhile trying to get the .co.uk and .com versions
if possible.
Once again NME, it was great meeting you and I look for to your planning and
training when we map out your future with The Trust.
Regards
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