Event Plan for BnW relaunch.

2. INTERNAL AND EXTERNAL
STAKEHOLDERS
SALES TEAM
DEALERS
CUSTOMERS
OUR
GUESTS

3. RELAUNCHING THE NEW
PACKAGE
FOR BLACK & WHITE
THE
EVENT

4. APPROACH
WARM
FRIENDLY
CONVERSATIONAL
SPIRITED
INCLUSIVE

5. THEME
Share your smiles, your moments,
the time.

6. THEME
Share a word, a leg , your hands,
your feet.

7. THEME
Share the road, a walk, a run.

8. THEME
Share the new and the old.

9. THEME
A rhyme , a song or a story untold.

10. “LET THE SHARING
BEGIN WITH –
CHEERS."
THEME

11. INVITES
WHITE CARD IN BLACK PAPER CASE
GIVE ENTRY THROUGH QR – CODE MECHANISM

12. EMAILERSAS REMINDERS ON THE PARTY DAY

13. THE
EXPERIENCE
WELCOME
TALK
ENGAGE
LAUNCH
IMMERSE
REMEMBER

14. WELCOME
STAMP “SAY CHEERS”
TAG GUESTS WITH BLACK AND WHITE SILK RIBBONS

15. "ITS BETTER WHEN SHARED."
WELCOMEBE WARM AT THE TABLE
DECLARE THE EVENTS FOR THE NIGHT

16. WELCOMETELL A STORY-TYPOGRAPHIC

17. TELL A STORY-TYPOGRAPHIC

18. WELCOMECLOSE-UP

19. WELCOM
E
TELL A STORY-WITH IMAGERY

20. WELCOM
E
TELL A STORY-WITH IMAGERY

21. TALK
ALL HOSTS AND CREW TO WISH CHEERS

22. TALK
FLOOR GRAPHICS

23. AMBIENCE
VIE DECK AND LOUNGE

24. TALK
FLOOR GRAPHICS
AMBIENCE
VIE DECK AND LOUNGE

25. AMBIENCE
VIE DECK AND LOUNGE

26. TALK
FLOOR GRAPHICS
TALK
FLOOR GRAPHICS

27. ENGAGE
*DROP YOUR SHARING MOMENTS
( ONE LINERS BY EACH TO BE GIFTED TO SOMEON
PRESENT IN THE PARTY)
COMES AS AN AFTER PARTY SOVENEIR
*PHOTOGRAPH AGAINST THE INSTALLATION WITH
A BLACK AND A WHITE BARREL
WRAPPED BOTTLES HUNG BY ROPES
INSTALLATION SUBTLY INFUSES THE NEW
PACKAGE STORY

28. *DROP YOUR SHARING MOMENTS
( ONE LINERS BY EACH TO BE GIFTED TO SOMEON
PRESENT IN THE PARTY)
COMES AS AN AFTER PARTY SOVENEIR
*PHOTOGRAPH AGAINST THE INSTALLATION WITH
A BLACK AND A WHITE BARREL
*PHOTOGRAPHS AGAINST THE INSTALLATION WALL

29. ENGAGEDROP YOUR SHARING MOMENTS
( ONE LINERS BY EACH TO BE GIFTED TO SOMEONE
PRESENT IN THE PARTY)
COMES AS AN AFTER PARTY SOVENEIR

30. ENGAGE
BRIEF WALK OF THE BRANDS HISTORY

31. TALK
WASHROOM POSTERS

32. ENGAGE
EXCHANGE YOUR TAGS AND
ASK FOR A DRINK, DANCE ETC.
START WITH “CHEERS”

33. ENGAGE
CONVERT EACH CHEERS TO A BLACK AND WHITE
FRAME ( AS GIFTS )

34. LAUNCH
CREATE DRAMA BY SPOT LIGHTS
FIND THE BARREL AND STAYS FOCUSED

36. ENGAGE
LED COMMUNICATES WITH THE CROWD WITH
SILENT TEXT.

37. "ITS BETTER WHEN SHARED."
LAUNCH
VIDEO PRELUDE
THE BLACK AND WHITE BOND.

38. LAUNCHINVITE ONE BLACK TAG AND ONE WHITE
TO UNVEIL THE NEW PACK

39. "ITS BETTER WHEN SHARED."
LAUNCHBRIEF TALK ON DESIGN
PHILOSOPHY

40. "ITS BETTER WHEN SHARED."
IMMERSEINVITE QUOTES IN THE PARTY
TO BE BOTTLED.

41. IMMERSETEMPO LIGHTS ON LED
MUSIC –PROGRESSIVE HOUSE TO BOLLYWOOD
PLAY
HERE

42. "ITS BETTER WHEN SHARED."
REMEMBER
ONE BLACK AND WHITE BOTTLE
WITH CARRY SLEEVE AND
MESSAGING.

43. REMEMBER
“SAY CHEERS” PHOTOJACKETS WITH PHOTOGRAPHS
FROM THE PARTY.

44. THE CHEERS
THE SAME PHOTOGRAPHS TO THE DUO
WITH BLACK AND WHITE FRAMES.

46. REMEMBER
“BOTTLE IT” SOUVENIERS
DELIVERED THE IMMEDIATE DAY.

47. REMEMBER
“BOTTLE IT” SOUVENIERS
DELIVERED THE IMMEDIATE DAY.
QUOTES PRINTED ON BLACK AND WHITE
MATTE PAINTED BOTTLES.

49. "ITS BETTER WHEN SHARED."
REMEMBER
AN AFTER MOVIE OF THE PARTY.

52. VENUE OPTIONS -
MUMBAI
MUMBAI • VIE LOUNGE
• RUDE
• SHIRO
• SHOCK
• THE BIG BANG
• BONOBO - MON-THU
• CEST-LA VIE
• ESCO-BAR

53. VENUE OPTIONS - DELHI
DELHI • LAP
• SHALOM
• JYNXXX
• VEDA

54. VENUE OPTIONS -
BANGALORE
BANGALORE • FIRE FLIES
• OPUS
• THE 13TH FLOOR
• THE ISLAND

55. EVENT
NAME
OPTIONS:
A.Enliven the spirits
B.Good time together

56. BRANDED DÉCOR
ELEMENTS
CUSHIONS
CANDLES
GLOW BOXES
REPRESENTATIVE IMAGES

57. CHEERS