Infinite Visa card, Direct mailers & collaterals.

2. POSITIONING
Infinity is a reality.

3. WHAT WE DO
Establish the Standard Chartered Private infinite VISA ,a card of
prestige, pride & trust.
Make the card iconic.

4. APPROACH
Make it personal &
talk distinguished & intelligent banking at the same time.

5. WHOM ARE WE TALKING TO

6. COMMUNICATION
Qualities of different experiences of “infinity”
Establishing infinity(the word itself is mathematical) &
leave mathematics at a point.
INFINITY IS
A space, extent of time, or quantity that has no limit.
Introduce the StanC Infinite VISA card

7. PRINT AD
Option A

8. PRINT AD
Option B

9. DIRECT MAILER
Cover

10. DIRECT MAILER
Contents

11. DIRECT MAILER
Unboxed
The Mayan Calendar
Brochure with
Introduction & Card features
Tray
Cover
Cover letter

12. DIRECT MAILER
Specifications
The Mayan Calendar
75mm metal embossed
coin
with detailed motifs.
Brochure with
Introduction & Card features
80mmx210mm 10 pages
on premium paper
Tray
Made of hardboard with
Premium white look.
Cover
225mmx225mm
Chrome metal plate.
Sides beveled.
Laser etched/ letterpres
Text.Cover letter
A3 paper

13. SYMBOL OF INFINITY
That stays behind

14. PACKAGING
Delivering the card

15. PACKAGING
Unboxed
IPad accessories
Envelope with
Introductory Vouchers.
Tray
Card case
IPad case
The CardWatch casePhilip Patek watchiPad
Welcome letter Tray
Cover

16. PACKAGING
Specifications

17. Thank You