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  1. 1. Group Companies Associations 1
  2. 2. • Started in 1995 • Developed into one of the top 5 agencies in the country • Service clients and execute projects around the country • Over a 100 strong task force divided across an agency format • Separate verticals for mainstream EVENTS, BRAND ACTIVATION and DIGITALOverview Group Companies Associations 2
  3. 3. We believe that communication through experiences is extremely powerful and engaging. Through thismedium we can fulfill all objectives of a client and need of a consumer.To deliver world class experiences to our stakeholders and become leaders in experiential marketing.To set benchmarks in delivery through cutting edge creativity, innovation, value pricing, practices andprocesses.To always put the brand and the consumer at the top of our value chain.To employ and train the best talent.To maintain the best interests of the industry in all practices. Group Companies Associations 3
  4. 4. FH Offices Associates• Mumbai • Ludhiana• Delhi • Chandigarh• Bengaluru • Amritsar • Jalandhar • Lucknow • Kanpur • Indore • Ahmedabad • Baroda • Jaipur • Hyderabad • Chennai • Kochi • Kolkata • Guwahati • ShillongMarket presence 4 Group Companies Associations
  5. 5. Turnkey goal, objective & timeline setting| Venue PROJECT sourcing |Delegate management |Hospitality & MGMT Logistics | Guest sourcing | RSVP | Vendor Mgmt | Govt. liaison | Security | Talent mgmtEvent designing | Environment/venue Design| DESIGNChoreography | Stage design | Lighting design | Script &development | Voice over scripting | Talent casting CONCEPT PACKAGI Graphics | Collateral design | Corporate, marketing, NG theme, stingers & motivational films | PowerPoint, html, Flash presentationsTechnical & Production mgmt | Speaker support |Staging | 3D walk-throughs | Web/LAN/Computer TECH|Production scheduling | TV Production PRODN Tech Integration| Website & interface Design | Apps | DIGITAL SEO | SMO | SMM | Software Development Scope of Services 5 Group Companies Associations
  6. 6. Brand Activation • Sponsorship Promotions • Pub Promotions • Housing Society SEE: Social engagement Activation Competitions: exclusives • Corporate Off Activities • Quizzes • Employee Parties • Canter Roadshows • Reality TV Auditions • Family day out • School Contact Programs • Sporting events • Brand Launch parties • College Activations • Debates • Page 3 parties • Retail & POS ActivationProduct offerings 6 Group Companies Associations
  7. 7. An Arts & Cultural Festival around the India’s First suburb of Bandra in International Festival Mumbai featuring 100 events in 2 weeks India’s first An Initiative with International Sony Music to Corporate Sports promote upcoming Festival India BandsProprietary Projects 7 Group Companies Associations
  8. 8. Disney’s Shooting Star is aNationwide Talent Hunt for buddingstars of 6 – 16 years of age.A School Contact Program wasconducted in 600 schools across 5metros; Mumbai, Delhi, Bangalore,Chandigarh & Hyderabad to createawareness & excitement aboutDisney Shooting Stars & driveparticipation for the auditions.The response was overwhelming,with over 15,000 registrations acrossthe 5 metros. Group Companies Associations
  9. 9. Toon Cricket is an Annual property that has beenconceptualized & executed by FH since it’s inceptionin 2005 & which continues to take place in citiesacross India.Toon Cricket is a mega showdown of Toon Stars &one of the most eagerly awaited Toon Events tilldate.Having taken place in Mumbai, Hyderabad, Delhi &Bangalore over the years, Toon Cricket continues toattract over 20,000 spectators & fans each year.FH conducts a School Contact Program prior to themain event in each city with the aim createawareness of the event, excite kids & encourageparticipation through the distribution of invites tothis grand show.We have reached out to over 3600 schools over the years. Group Companies Associations
  10. 10. The CN Beyblade Championship was an eventthat took place to promote the “beyblade”craze that hit kids a couple of years ago.In the summer of 2006 in Mumbai & Delhi, alarge-scale knock-out tournament was held tocrown the City Beyblade Champions.With over 10000 participants in both cities, thisevent was a resounding success. Group Companies Associations
  11. 11. A Music. Art. Dance. Festival that has beenconceptualized, produced & executed byFH across cities - Mumbai, Delhi, Bangalore &KolkataEach year, the attendance has increased forthis interesting & fun filled event – with over16,000 parents & kids coming for the showthrough the years (2008 – 2010).Through SCPs that have reached over 2000schools in the 3 years since M.A.D.s inception,Pogo & FH create buzz & excitement,ensuring growing participation at M.A.D.Carnival each year. Group Companies Associations
  12. 12. The Go Active Fun Run was a 1st of its kind parent & child run in 2009 that promoted physical fitness & health awareness in today’s world of computer games & technology driven recreation The run engaged kids & parents alike using multiple partners & integration of CN & their Toon Stars with a sporting property as well as kid-related foundation programs like UNICEF An SCP was held to create awareness about the run & encourage participation which helped in achieving a great turnout with over 20,000 participants in the 2 cities – Mumbai & DelhiGroup Companies Associations
  13. 13. A SCP was conducted to introduce the HP Touchsmart computer through CN characters in schools The main objective of the event was to make animation easy for the kids and create curiosity amongst them to try their hands on animation using HP software FH reached out to 3,80,000 students with a participation level of 1,00,000 students from A+ / A category schools across Mumbai & Bangalore in July – August 2010 & encouraged them to participate in this interesting programGroup Companies Associations
  14. 14. The Go Active Go Funtastic SCP wasconducted in Lucknow, Kanpur &Coimbatore in July – August 2010 withthe aim to engage kids in various funfilled & exhilarating games to helpthem stay active, healthier & bettertheir energy levels.Kids were made conscientious aboutphysical fitness and the importance ofoutdoor recreation through the use offun & exciting games in this SCP.Over the course of 2 months, wereached out to approximately2,40,000 students from Std 3rd to 8thacross 240 schools in all cities Group Companies Associations
  15. 15. Potter-mania was brought on by Pogothrough the four Harry Potter moviesaired over 4 Sundays in 2004To promote this & increase viewer ship, abranded canter rolled our simultaneouslyin 4 cities – Mumbai, Delhi, Bangalore &Hyderabad over a period of 2 weeksTargeting large crowd friendly areas in &around the cities, promoters attractedthe attention of kids & adults by handingout fun merchandise & encouraging themto watch these movies on Pogo TV Group Companies Associations
  16. 16. The Pogo Chhota Bheem SchoolContact Program was conducted inorder to promote one of the mostpopular & lovable children’s cartooncharacters on TV today – ChhotaBheem.Through Bheem’s characteristic traits& values, kids were engaged in gamesthat encouraged teamwork &determination – with the lure of theGrand Prize – the chance to be a partof Bheem’s team on Pogo TVFH reached out to over 6,30.000 kidsfrom the 3rd to 8th Std. across 630schools in Mumbai, Delhi, Lucknow,Kanpur, Allahabad, Indore & BhopalOver 21000 kids across 210 schoolsparticipated in this School ContactProgram in the months of July –August 2010 Group Companies Associations
  17. 17. An SCP was conducted to promotethe National Go-Karting Challengethat is conducted by Amaron everyyear.Through the Go Karting Challenge,Amaron aimed to provide a steppingstone for budding racers &encourage students to try out ‘GoKarting’ and discover the joys ofracing.Cutting across the cities of Mumbai,Delhi, Bangalore, Coimbatore, Goa,Kolhapur, Hyderabad, Chandigarh &Chennai, FH executed an SCP foraround 270000 students from the6th – 10th std across 270 schoolsfrom October – January 2011 Group Companies Associations
  18. 18. ‘Tata Building India’ is India’s largestinterschool essay competition tomotivate the youth of our country tothink about nation buildingThe competition provides a uniqueplatform which encourages youngleaders of tomorrow to showcasetheir expressions in writing, on ahost of subjects related to building anationThe competition was conducted in800 schools across 24 cities &smaller towns in Maharashtra &Gujarat for students from Std 6th –12thWe received an enthusiasticresponse with over 3,50,000 essayentries coming in from the schoolsacross these states Group Companies Associations
  19. 19. The FPL is a game designed to helpchildren understand finance in aninteresting and engaging manner,thereby equipping them to takeahead the baton of financial literacyThe ICICI FPL SCP was conducted as apilot across 10 schools in Mumbai2 members from each school team(junior & senior teams) representedtheir school at the FPL Finals againstthe 9 other schools Group Companies Associations
  20. 20. Be stupid. And be geographically so. Fountainhead conceptualized and executed the store launches and press conferences forthe Juhu and Palladium stores in Mumbai; and the Bangalore store in Delhi. A fake party theme replete with a ramp walk bycelebrity stooges, confession booth, building projection and celebrities in attendance made each affair a grand one! 20 Group Companies Associations
  21. 21. A unique first of its kind festival held in the queen of the suburbs Bandra. The festival emphasizes the enormous wealth ofculture through a series of activities in various disciplines. Reaches out to over 1 million people. 21 Group Companies Associations
  22. 22. To acknowledge and honor the unsung heroes of India, The Times of India conducts ‘The Times of India Social Impact Awards’, inpartnership with J P Morgan held in Delhi. Attended by the distinguished guests from politics, corporate, sports art and the like;the even was graced by none other than PM Manmohan Singh and Jamie Dimon, Chairman and CEO of J.P Morgan. 22 Group Companies Associations
  23. 23. With 24 beautiful girls, star studded guests, and a nationwide hunt for the avidly coveted crown of being Miss India, thePantaloons Miss India regionals is a mega event which sees Fountainhead manage the entire event right from logistics of thetraining to the concept and execution of the finale night! 23 Group Companies Associations
  24. 24. THE FOUNTAINHEAD EXPERIENCE Group Companies Associations 24
  25. 25. Held at Mehboob Studios –a film Studio in the heart of Mumbai for the first time ever in India. The launch saw a packed audiencecomprising media and key guests experience the magic of the Volkswagen Jetta. A specially crafted film projected on the car, thestage and mapped to a backdrop highlighted the attributes of the car and created an awesome experience. The unveilingmoment was spectacularly executed through an aerial act that was the coupe de grace of the show! 25
  26. 26. The SKF Knowledge Conference – a property created by SKF to exchange ideas on various platforms with keystakeholders. Fountainhead’s responsibility was to produce the entire conference across collaterals, designs,technical innovation & execution, individual conference tracks & gala nights
  27. 27. The premier awards ceremony for men the GQ men of the year featuressome of the leading names across the arts, politics, sports and industry inIndia. The awards ceremony is televised and features a mix ofinternational and Indian artists. Fountainhead designs & produces the 27awards ceremony for GQ.
  28. 28. Johnnie Walker associates with Formula 1. The brand leveragesthis association through the Johnnie Walker ‘Step into theCircuit’ parties which are one of the most sought after eventsin social circuit in the premier cities of Mumbai and Delhi. 28Fountainhead designs & produces the parties for JohnnieWalker.
  29. 29. In their quest for excellence the Aditya Birla Group recognizes and laudsachievement and consistent performance. And that’s exactly whatFountainhead has delivered 7 years running. The awards representrecognition of an individual among 133,000 colleagues across 20 countries.Fountainhead designs and produces the awards ceremony.2003-2006, 2008 to present 29
  30. 30. Held in October 2008, Rock On ForHumanity was a televised concertconceptualized to raise funds for theBihar Flood Victims in IndiaThe funds were raised through pledgeswhile the concert was aired on TV.The “Rock On!!” team led by FarhanAkhtar, Arjun Rampal & Ritesh Sidhwanihas pioneered a relief effort called“Rock On for Humanity”.Fountainhead designed and producedthe concert along with the ‘Rock On’team. 30
  31. 31. This awards night salutes the iconsof style in the country across variousindustriesThe event is extremely vibrant withfashion shows, music performancesand a showcase of the ‘funky’ stylethat is synonymous with MTVFountainhead has been responsiblefor managing the event since itinception until its last edition in 2007 312003- 2007
  32. 32. The Oscars of Corporate India, thisaward ceremony is attended by topofficials from the Government includingthe Finance Minister and on someoccasions the Prime minister as well.Fountainhead has been designing andproducing this event for the EconomicTimes brand team since its inceptionand then back again from 2006 topresent. 322006 - PRESENT
  33. 33. MACAU • The gala dinner was held at the Macau Tower and Convention Centre. • The format was a slick awards ceremony interspersed with entertainment. Fountainhead was responsible for the following •Developing the theme •Designing the collaterals •Venue branding •Display gallery •execution of main conference hall and break away rooms, other branding elements that enhanced the theme. • A film on the theme was also developed and executed by FH. Group Companies Associations
  34. 34. • Petrotech is a biennial international oil & natural gas convention. It is driven by the Union Petroleum Ministry of India.• Fountainhead was responsible for the entire production of the conference inauguration and valedictory ceremonies and 2 gala nightsScope of work:• Liaison with Govt. officials• AV concept and production• Technical production• Entertainment Group Companies Associations 1999-2000-2003-2009
  35. 35. • The Grande Finale of the NDTV s 7 Wonders of India was a star-studded affair.• It was an effort to bring forward the marvelous treasures of India.• An incredible journey, which involved 222 nominees across 16 state clusters.• It was based on thousands of public votes and the jury consisting of eminent personalities from different walks of life.• Aishwariya Rai dazzled the stage with her gracious moves on some of Bollywoods hit tunes• Sabyasachi Mukherjee designed contemporary outfits using influences and elements from each state to create an aura of tradition with a modern touch which was supported by the drums of India• It was truly a Grand Night! Group Companies Associations
  36. 36. BRAND ACTIVATION Group Companies Associations 36
  37. 37. • Promotions for MTV Roadies were conducted in Pune, Kolkata, Ahmedabad, Jaipur, Patna, Delhi, Baroda and Chandigarh• Activities were conducted in Colleges and Pubs in each city to drive participation for the auditions•Mall activities in Kolkata over weekends to drive interest around the launch of ParachuteAdvansed Body lotion 37
  38. 38. Group Companies Associations
  39. 39. QualifiersSchool Contact Programs Group Companies Associations
  40. 40. 10 cities in 4 daysDelhi, Mumbai, Bangalore, Kolkata, Hyderabad, Lucknow, Pune, Ahmedabad, Kanpur and LudhianaThe hunt for 11 game changers got to watch all India matches of the world cup live courtesy Pepsi.The on-ground auditions were anchored by MTV VJ’s – Ayushmann, Jose, Sidharth, Bani & Gaelyn and judgedby Indian Cricketers – Robin Uthappa, Rohit Sharma, Piyush Chawla and Manoj Tiwari • Multiple city activations to promote India’s first Formula 1 team ‘Force India’. Fountainhead has been conducting this activity since the team’s inception. 40
  41. 41. Activations at 35 outlets across New DelhiActivations at airport across Delhi / Bengaluru / Cochin & Mumbai 41
  42. 42. Activations across malls in Delhi, Mumbai & Bangalore The campaign ‘’Shed Your Sleeves’’ encouraged girls to go all out this summer & wear sleeveless tops The idea was to promote the Nivea range of Whitening deos and roll-ons Featured MTV VJs while the promotions were aired on MTVExecuted in 5 cities targeting youth giving the demos of Philips Mp3 players.Go Gear MP3 challenge was conceptualized and executed at touch points like Colleges, Malls,Puja Pandals in Kolkata & Multiplexes. 42
  43. 43. •Mall activities were conducted for Cadbury Gems across Mumbai, Ahmedabad, Delhi, Kolkata and HyderabadActivity held across 4 cities – Mumbai / Pune / Delhi / Indore
  44. 44. THANK YOU Group Companies Associations 44