The Role of Online Newsrooms in the Digital Age
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The media landscape has changed dramatically in the last five years. Media websites all use visual material to support and enhance their stories.Journalists and bloggers require news and visual assets when they report a story. Online newsrooms need to be a resource for these digital journalists.
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The Role of Online Newsrooms in the Digital Age
- 1. The Role of Newsrooms in the Digital Age The Social Media Newsroom
- 4. News from Social Media
- 7. Video Use on Media Websites “In the past the question in the newsroom would be: Did you get the picture? Now it’s do you have the video?” David Leeson, Digital journalist. Adjunct Professor, University of Texas, Emerging Media and Communication.
- 8. The Power of Video
- 9. Why Video?
- 10. Online Video Growth Online video will account for two-thirds of all consumer traffic by 2015. Cisco
- 11. Video Influences Decisions Sharing branded video content through social media is an effective means to drive Brand Lift and purchase intent • 110% lift in consumers’ intent to purchase after discovering and watching the branded videos • • Consumers who had been exposed to the campaign were more than twice as likely to want to buy the product as users who were not exposed. Vizo/Sharethrough
- 12. Video Use Now 182 million U.S. Internet users watched online video content in December 2011. That’s averages out to more than 23 hours per viewer. 85.3 percent of the U.S. Internet audience viewed online video. The duration of the average online content video was 5.8 minutes. comScore
- 13. Most Watched Music Entertainment People and Blogs Sports News Comedy Animation How to Source: Sysomos 2011
- 15. Shareable Stories Make a point – something to take away. Vivid details they will remember and will want to share with others. Grab their interest right out of the gate. Use short sections and create a rhythm Speak conversationally. Have fun doing this – it communicates to your audience. Scott Simon NPR
- 16. Journalists Under pressure 24/7 news cycle Constant deadlines Demand for content Images, graphics and videos
- 17. Bloggers New media influencers Most trusted source Many journalists are blogging “Mommy” bloggers Industry-specific bloggers Reach and influence
- 18. Bloggers
- 19. Public When they hear news about a brand they visit the website and the online newsroom Finding news online through search Sharing news in social media
- 20. Online Newsroom Provide access to all news Connect to all social content Easy to use Easy to find content and contacts Images Video Graphics
- 21. Out with the Old
- 23. Twitter @sallyfalkow @pressfeed Email sally@press-feed.com Website www.press-feed.com Phone 626 638 3847