The Role of Online Newsrooms in the Digital Age


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The media landscape has changed dramatically in the last five years. Media websites all use visual material to support and enhance their stories.Journalists and bloggers require news and visual assets when they report a story. Online newsrooms need to be a resource for these digital journalists.

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The Role of Online Newsrooms in the Digital Age

  1. 1. The Role of Newsrooms in the Digital Age The Social Media Newsroom
  2. 2. The Media Landscape
  3. 3. US Online News
  4. 4. News from Social Media
  5. 5. Digital Devices
  6. 6. Visuals Increase Views
  7. 7. Video Use on Media Websites“In the past the question in the newsroom would be:Did you get the picture?Now it’s do you have the video?”David Leeson, Digital journalist. Adjunct Professor, University of Texas, Emerging Mediaand Communication.
  8. 8. The Power of Video
  9. 9. Why Video?
  10. 10. Online Video Growth Online video will account for two-thirds of all consumer traffic by 2015. Cisco
  11. 11. Video Influences Decisions Sharing branded video content through social media is an effective means to drive Brand Lift and purchase intent • 110% lift in consumers’ intent to purchase after discovering and watching the branded videos • • Consumers who had been exposed to the campaign were more than twice as likely to want to buy the product as users who were not exposed. Vizo/Sharethrough
  12. 12. Video Use Now182 million U.S. Internetusers watched online videocontent in December 2011.That’s averages out to morethan 23 hours per viewer.85.3 percent of the U.S.Internet audience viewedonline video.The duration of the averageonline content video was 5.8minutes.comScore
  13. 13. Most Watched Music Entertainment People and Blogs Sports News Comedy Animation How to Source: Sysomos 2011
  14. 14. Who Shares Video?
  15. 15. Shareable StoriesMake a point – something to take away. Vivid detailsthey will remember and will want to share with others.Grab their interest right out of the gate.Use short sections and create a rhythmSpeak conversationally.Have fun doing this – it communicates to your audience.Scott Simon NPR
  16. 16. JournalistsUnder pressure24/7 news cycleConstant deadlinesDemand for contentImages, graphics and videos
  17. 17. BloggersNew media influencersMost trusted sourceMany journalists areblogging“Mommy” bloggersIndustry-specific bloggersReach and influence
  18. 18. Bloggers
  19. 19. PublicWhen they hear news about a brand they visitthe website and the online newsroomFinding news online through searchSharing news in social media
  20. 20. Online NewsroomProvide access to all newsConnect to all social contentEasy to useEasy to find content and contactsImagesVideoGraphics
  21. 21. Out with the Old
  22. 22. Today’s Online Newsroom
  23. 23.  Twitter @sallyfalkow @pressfeed Email Website Phone 626 638 3847