Overview Description Date Launched & Total Registered Users Key Impacts Key Performance Indicators Tips for Personal Use Businesses Using the Platform Advertising Opportunities Cautions for Business and Personal Use
Description of HootSuite “ HootSuite is the leading social media dashboard to manage and measure your social networks.” Users can: Manage several social profiles all in one place Schedule messages and tweets Send out bulk messages Use analytics to measure traffic on social media profiles Track brand mentions Uses Ow.ly to shorten links to 140 characters Build HootSuite teams Use mobile app Bitly is the biggest competitor(www.hootsuite.com)
Date Launched and Total Registered Users Launched November 28, 2008 by Invoke Media and Ryan Holmes Total Registered Users Over 4 Million Users as of August 2012(www.hootsuite.com)
Key Impacts HootSuite impacts: How many and how often people see a brand The success of a business from social media standpoint Building and engaging with customers What content get used again by using the analytics reports
Key Performance Indicators• Facebook Insights • Google Analytics
Tips for Personal Use Use the Free Package Use HootSuite to keep you personal and professional profiles managed Use as a personal branding tool Take advantage of the free mobile app
Businesses Using HootSuiteExample-McDonald’s used HootSuite during the London2012 Games. They used HootSuite to deal with timezones. All of their Facebook and Twitter needs were doneusing HootSuite.
Advertising Opportunities Schedule marketing campaigns using bulk messaging Having scheduled post everyday will help get brand awareness Opportunity to keep your fans aware of what is going on in your company Advertise on all social media networks quickly and organized using HootSuite!
Cautions Business Use May lose connection/relationship with followers Cannot control what people say about your brand Personal Use Nothing can really be deleted once it is on the web
Sources Used http://blog.hootsuite.com/mcdonalds-social-management/ http://techcrunch.com/2012/09/06/hootsuite-ceo-were-buying-seesmic-for-the- customer-base-not-the-tech/ http://hootsuite.com/ http://books.google.com/books?id=iHDuxEeklk0C&pg=PA213&lpg=PA213&dq=ho otsuite&source=bl&ots=Vb9dk5BJHf&sig=VqHDsjzcV5KDnWNDAXr7ITC1ha4&hl =en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFgQ6AEwBg#v=onepage&q =hootsuite&f=false ….pg. 213 by Brett Petersel & Esther Schindler http://books.google.com/books?id=5- 4yUlrX2wcC&pg=PA253&lpg=PA253&dq=hootsuite&source=bl&ots=mme6XFsMw Z&sig=K3Gyt0- QwdlBNxvRQHUOLO8hElc&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved =0CEUQ6AEwAw#v=onepage&q=hootsuite&f=false …pg. 253 and 263 by Phyllis Khare http://books.google.com/books?id=Ill8Shnx3TUC&pg=PT152&lpg=PT152&dq=hoo tsuite&source=bl&ots=rBt3-NYKOE&sig=2n2S- UB8JRDPnkyLiHFAs5xipZk&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved =0CFEQ6AEwBQ#v=onepage&q=hootsuite&f=false …pg. 283 by Erik Deckers and Kyle Lacy