Social Media Platform HootSuite

1. HootSuite
BRITTANY WILSON

2. Overview
 Description
 Date Launched & Total Registered Users
 Key Impacts
 Key Performance Indicators
 Tips for Personal Use
 Businesses Using the Platform
 Advertising Opportunities
 Cautions for Business and Personal Use

3. Description of HootSuite
 “ HootSuite is the leading social media dashboard to manage and
measure your social networks.”
 Users can:
 Manage several social profiles all in one place
 Schedule messages and tweets
 Send out bulk messages
 Use analytics to measure traffic on social media profiles
 Track brand mentions
 Uses Ow.ly to shorten links to 140 characters
 Build HootSuite teams
 Use mobile app
 Bitly is the biggest competitor
(www.hootsuite.com)

4. Social Network Management

5. HootSuite Page

6. Date Launched and Total Registered Users
 Launched
 November 28, 2008 by Invoke Media and Ryan Holmes
 Total Registered Users
 Over 4 Million Users as of August 2012
(www.hootsuite.com)

7. Key Impacts
 HootSuite impacts:
 How many and how often people see a brand
 The success of a business from social media standpoint
 Building and engaging with customers
 What content get used again by using the analytics reports

8. Key Performance Indicators
• Facebook Insights • Google Analytics

9. KPI’s continued…
• Twitter Profile • Ow.ly Click Stats
Stats

10. KPI’s continued…
• Google+ Pages • Organization
Analytics Analytics

11. KPI’s continued…
 Analytics Report

12. Tips for Personal Use
 Use the Free Package
 Use HootSuite to keep you personal and professional profiles managed
 Use as a personal branding tool
 Take advantage of the free mobile app

13. Businesses Using HootSuite
Example-McDonald’s used HootSuite during the London
2012 Games. They used HootSuite to deal with time
zones. All of their Facebook and Twitter needs were done
using HootSuite.

14. Advertising Opportunities
 Schedule marketing campaigns using bulk messaging
 Having scheduled post everyday will help get brand awareness
 Opportunity to keep your fans aware of what is going on in your
company
 Advertise on all social media networks quickly and organized
using HootSuite!

15. Cautions
 Business Use
 May lose connection/relationship with followers
 Cannot control what people say about your brand
 Personal Use
 Nothing can really be deleted once it is on the web

16. Sources Used
 http://blog.hootsuite.com/mcdonalds-social-management/
 http://techcrunch.com/2012/09/06/hootsuite-ceo-were-buying-seesmic-for-the-
customer-base-not-the-tech/
 http://hootsuite.com/
 http://books.google.com/books?id=iHDuxEeklk0C&pg=PA213&lpg=PA213&dq=ho
otsuite&source=bl&ots=Vb9dk5BJHf&sig=VqHDsjzcV5KDnWNDAXr7ITC1ha4&hl
=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFgQ6AEwBg#v=onepage&q
=hootsuite&f=false ….pg. 213 by Brett Petersel & Esther Schindler
 http://books.google.com/books?id=5-
4yUlrX2wcC&pg=PA253&lpg=PA253&dq=hootsuite&source=bl&ots=mme6XFsMw
Z&sig=K3Gyt0-
QwdlBNxvRQHUOLO8hElc&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved
=0CEUQ6AEwAw#v=onepage&q=hootsuite&f=false …pg. 253 and 263 by Phyllis
Khare
 http://books.google.com/books?id=Ill8Shnx3TUC&pg=PT152&lpg=PT152&dq=hoo
tsuite&source=bl&ots=rBt3-NYKOE&sig=2n2S-
UB8JRDPnkyLiHFAs5xipZk&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved
=0CFEQ6AEwBQ#v=onepage&q=hootsuite&f=false …pg. 283 by Erik Deckers and
Kyle Lacy

17. Sources Used Continued…
 https://hootsuite.com/features/social-networks
 https://hootsuite.com/features/custom-analytics
 https://hootsuite.com/features/teams
 https://hootsuite.com/features/message-
management
 https://hootsuite.com/features/mobile-apps
 http://signup.hootsuite.com/plans/
 http://hootsuite.com/company
 http://hootsuite.com/leadership

18. Image Sources
 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
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ltwitter/hootsuite-funding-twapperkeeper_b13875&docid=r8ly3l3Ai-
8KOM&imgurl=http://www.mediabistro.com/alltwitter/files/2010/02/hootsuite_icon.png&w=250&h=248&ei=H-NYUK-
oLrG70AGyk4HgAw&zoom=1&iact=hc&vpx=556&vpy=175&dur=558&hovh=198&hovw=200&tx=124&ty=125&sig=10491569579
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 http://www.google.com/imgres?num=10&um=1&hl=en&client=firefox-a&rls=org.mozilla:en-
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 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
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m1pXSZM&imgurl=http://a0.twimg.com/profile_images/1962900537/TwitterBG_LinkedIn_Icon.jpg&w=297&h=297&ei=yeNY
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 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
US:official&biw=1680&bih=926&tbm=isch&tbnid=CmDVDd1_04bQlM:&imgrefurl=https://plus.google.com/1015608534432121
99687&docid=_v2O-LuS8RA7hM&imgurl=https://lh5.googleusercontent.com/-
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79

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138
 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
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9,r:1,s:0,i:144&tx=53&ty=63
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US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=h3_Ml9rRl_cHzM:&imgrefurl=http://www.eifl.net/events/wor
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 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&rls=org.mozilla:en-
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104915695799658784733&page=1&tbnh=114&tbnw=135&start=0&ndsp=42&ved=1t:429,r:0,s:0,i:138
 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=97d3NEloosJqKM:&imgrefurl=http://rinkya.blogspot.com/201
1/04/mega-teriyaki-mcdonalds-in-japan-review.html&docid=oTl3Jg5RweEYrM&imgurl=http://1.bp.blogspot.com/-
JNNEu7JhM1A/TbiWCq4-xUI/AAAAAAAAEqI/8pwdPQy81fE/s1600/mcdonalds.jpg&w=800&h=647&ei=P-
dYULXqHMuv0AGauICgDg&zoom=1&iact=hc&vpx=430&vpy=306&dur=579&hovh=197&hovw=244&tx=125&ty=94&sig=10491
5695799658784733&page=1&tbnh=114&tbnw=141&start=0&ndsp=47&ved=1t:429,r:12,s:0,i:191

20. Image Sources Continued…
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OvM&imgurl=http://www.joefino.com/Symbol_gif/S43_Pepsico.jpg&w=368&h=429&ei=WOdYUOijFaH00
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=0&ndsp=42&ved=1t:429,r:9,s:0,i:156&tx=59&ty=42
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8&ei=gedYUK7SL6bV0gG0o4HIAQ&zoom=1&iact=hc&vpx=175&vpy=166&dur=129&hovh=234&hovw=215&
tx=114&ty=150&sig=104915695799658784733&page=1&tbnh=135&tbnw=124&start=0&ndsp=42&ved=1t:42
9,r:0,s:0,i:141
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dYUKWyCOfq0gHQ6YCwBQ&zoom=1&iact=rc&dur=251&sig=104915695799658784733&page=1&tbnh=112
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stockinsider.com/guides/stock-industry-big-hitters-corbis&docid=yE-gF7Ti-
tInaM&imgurl=http://microstockinsider.com/files/Corbis_logo.png&w=207&h=82&ei=0edYUMa8GofG0Q
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0&ndsp=31&ved=1t:429,r:3,s:0,i:117&tx=84&ty=41

21. Image Sources Continued…
Custom Analytics Report Pictures
 http://hootsuite.com/features/custom-analytics
 http://hootsuite.com/features/custom-analytics
 http://hootsuite.com/features/custom-analytics
 http://hootsuite.com/features/custom-analytics
 http://hootsuite.com/features/custom-analytics
 http://hootsuite.com/features/custom-analytics
More HootSuite Pictures
 http://signup.hootsuite.com/plans/
 http://hootsuite.com/dashboard#/tabs?id=15306958

22. Image Sources Continued…
Extra PowerPoint Pictures
 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
US:official&biw=1680&bih=926&tbm=isch&tbnid=DvXv5GnS0lZblM:&imgrefurl=http://www
.famousbloggers.net/hootsuite-free-
pro.html&docid=7ftsPzdqLl2Z8M&imgurl=http://www.famousbloggers.net/wp-
content/uploads/2010/11/hootsuite_teams-agencies-consultants.jpg&w=601&h=301&ei=8-
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=2&tbnh=85&tbnw=169&start=43&ndsp=46&ved=1t:429,r:25,s:43,i:294&tx=91&ty=45
 https://hootsuite.com/features/custom-analytics
 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=wEKeoWWkypjw3M:&imgre
furl=http://eecoy.com/content/central-bank-cautions-lebanese-banks-about-spanish-greek-
counterparts-0&docid=A2-
4k87X_3iLUM&imgurl=http://eecoy.com/sites/default/files/cautionary_warning_--
_caution_1.png&w=611&h=536&ei=OOlYUO_fJK3U0gHglIEQ&zoom=1&iact=rc&dur=436&si
g=104915695799658784733&page=2&tbnh=137&tbnw=157&start=47&ndsp=54&ved=1t:429,r:
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