HootSuite by Brittany Wilson

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Social Media Platform HootSuite

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HootSuite by Brittany Wilson

  1. 1. HootSuiteBRITTANY WILSON
  2. 2. Overview Description Date Launched & Total Registered Users Key Impacts Key Performance Indicators Tips for Personal Use Businesses Using the Platform Advertising Opportunities Cautions for Business and Personal Use
  3. 3. Description of HootSuite “ HootSuite is the leading social media dashboard to manage and measure your social networks.” Users can:  Manage several social profiles all in one place  Schedule messages and tweets  Send out bulk messages  Use analytics to measure traffic on social media profiles  Track brand mentions  Uses Ow.ly to shorten links to 140 characters  Build HootSuite teams  Use mobile app Bitly is the biggest competitor(www.hootsuite.com)
  4. 4. Social Network Management
  5. 5. HootSuite Page
  6. 6. Date Launched and Total Registered Users Launched  November 28, 2008 by Invoke Media and Ryan Holmes Total Registered Users  Over 4 Million Users as of August 2012(www.hootsuite.com)
  7. 7. Key Impacts HootSuite impacts:  How many and how often people see a brand  The success of a business from social media standpoint  Building and engaging with customers  What content get used again by using the analytics reports
  8. 8. Key Performance Indicators• Facebook Insights • Google Analytics
  9. 9. KPI’s continued…• Twitter Profile • Ow.ly Click Stats Stats
  10. 10. KPI’s continued…• Google+ Pages • Organization Analytics Analytics
  11. 11. KPI’s continued… Analytics Report
  12. 12. Tips for Personal Use Use the Free Package Use HootSuite to keep you personal and professional profiles managed Use as a personal branding tool Take advantage of the free mobile app
  13. 13. Businesses Using HootSuiteExample-McDonald’s used HootSuite during the London2012 Games. They used HootSuite to deal with timezones. All of their Facebook and Twitter needs were doneusing HootSuite.
  14. 14. Advertising Opportunities Schedule marketing campaigns using bulk messaging Having scheduled post everyday will help get brand awareness Opportunity to keep your fans aware of what is going on in your company  Advertise on all social media networks quickly and organized using HootSuite!
  15. 15. Cautions Business Use  May lose connection/relationship with followers  Cannot control what people say about your brand Personal Use  Nothing can really be deleted once it is on the web
  16. 16. Sources Used http://blog.hootsuite.com/mcdonalds-social-management/ http://techcrunch.com/2012/09/06/hootsuite-ceo-were-buying-seesmic-for-the- customer-base-not-the-tech/ http://hootsuite.com/ http://books.google.com/books?id=iHDuxEeklk0C&pg=PA213&lpg=PA213&dq=ho otsuite&source=bl&ots=Vb9dk5BJHf&sig=VqHDsjzcV5KDnWNDAXr7ITC1ha4&hl =en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFgQ6AEwBg#v=onepage&q =hootsuite&f=false ….pg. 213 by Brett Petersel & Esther Schindler http://books.google.com/books?id=5- 4yUlrX2wcC&pg=PA253&lpg=PA253&dq=hootsuite&source=bl&ots=mme6XFsMw Z&sig=K3Gyt0- QwdlBNxvRQHUOLO8hElc&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved =0CEUQ6AEwAw#v=onepage&q=hootsuite&f=false …pg. 253 and 263 by Phyllis Khare http://books.google.com/books?id=Ill8Shnx3TUC&pg=PT152&lpg=PT152&dq=hoo tsuite&source=bl&ots=rBt3-NYKOE&sig=2n2S- UB8JRDPnkyLiHFAs5xipZk&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved =0CFEQ6AEwBQ#v=onepage&q=hootsuite&f=false …pg. 283 by Erik Deckers and Kyle Lacy
  17. 17. Sources Used Continued… https://hootsuite.com/features/social-networks https://hootsuite.com/features/custom-analytics https://hootsuite.com/features/teams https://hootsuite.com/features/message- management https://hootsuite.com/features/mobile-apps http://signup.hootsuite.com/plans/ http://hootsuite.com/company http://hootsuite.com/leadership
  18. 18. Image Sources http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=DceFIEr_LIXvnM:&imgrefurl=http://www.mediabistro.com/al ltwitter/hootsuite-funding-twapperkeeper_b13875&docid=r8ly3l3Ai- 8KOM&imgurl=http://www.mediabistro.com/alltwitter/files/2010/02/hootsuite_icon.png&w=250&h=248&ei=H-NYUK- oLrG70AGyk4HgAw&zoom=1&iact=hc&vpx=556&vpy=175&dur=558&hovh=198&hovw=200&tx=124&ty=125&sig=10491569579 9658784733&page=1&tbnh=118&tbnw=109&start=0&ndsp=43&ved=1t:429,r:3,s:0,i:137 http://www.google.com/imgres?num=10&um=1&hl=en&client=firefox-a&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=ET- jOSUFYRT3FM:&imgrefurl=http://twitter.com/about/resources&docid=m7arg642PYeihM&imgurl=https://twitter.com/images/ resources/twitter-bird-white-on-blue.png&w=300&h=300&ei=d- NYUL6REaT20gGS7YCwBQ&zoom=1&iact=rc&dur=428&sig=104915695799658784733&sqi=2&page=1&tbnh=115&tbnw=152&s tart=0&ndsp=44&ved=1t:429,r:1,s:0,i:154&tx=34&ty=65 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=25zoyY73hMA4YM:&imgrefurl=http://www.buttonshut.com/F acebook-Buttons/&docid=0CwWhxGEmFdOeM&imgurl=http://www.buttonshut.com/Facebook-Buttons/Facebook-Buttons-1- 10- .png&w=256&h=256&ei=ruNYUMedKdO80AGu_ICwAw&zoom=1&iact=hc&vpx=594&vpy=179&dur=469&hovh=170&hovw=17 0&tx=73&ty=101&sig=104915695799658784733&page=1&tbnh=115&tbnw=115&start=0&ndsp=44&ved=1t:429,r:3,s:0,i:150 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&biw=1680&bih=926&tbm=isch&tbnid=W0rOoPOVizbsSM:&imgrefurl=http://twitter.com/LinkedIn&docid=r10eSLT m1pXSZM&imgurl=http://a0.twimg.com/profile_images/1962900537/TwitterBG_LinkedIn_Icon.jpg&w=297&h=297&ei=yeNY UPHdOdTr0QH8kYGgBw&zoom=1&iact=rc&dur=397&sig=104915695799658784733&page=1&tbnh=114&tbnw=128&start=0&n dsp=47&ved=1t:429,r:0,s:0,i:144&tx=64&ty=57 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&biw=1680&bih=926&tbm=isch&tbnid=CmDVDd1_04bQlM:&imgrefurl=https://plus.google.com/1015608534432121 99687&docid=_v2O-LuS8RA7hM&imgurl=https://lh5.googleusercontent.com/- 2r7nkB71SpM/AAAAAAAAAAI/AAAAAAAAExc/Avog9qId-tQ/s250-c- k/photo.jpg&w=250&h=250&ei=8ONYUMfBK7PO0QHx44CIDA&zoom=1&iact=hc&vpx=188&vpy=183&dur=421&hovh=190&h ovw=190&tx=108&ty=72&sig=104915695799658784733&page=1&tbnh=119&tbnw=119&start=0&ndsp=44&ved=1t:429,r:0,s:0,i: 79
  19. 19. Image Sources Continued… http://www.google.com/imgres?um=1&hl=en&client=firefox-a&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=pyv5wXg2IgUF2M:&imgrefurl=https://foursquare.com/about/ logos&docid=uJ53rG2n1al2PM&imgurl=https://playfoursquare.s3.amazonaws.com/press/logo/icon- 512x512.png&w=512&h=512&ei=MuRYUMLcH8eS0QHEi4GQBA&zoom=1&iact=hc&vpx=163&vpy=160&dur=38&hovh=225&ho vw=225&tx=102&ty=100&sig=104915695799658784733&page=1&tbnh=114&tbnw=110&start=0&ndsp=50&ved=1t:429,r:0,s:0,i: 138 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=mhGOEPQePZzcgM:&imgrefurl=http://www.myspace.com/ma vericksabre&docid=wiPp9s6ABfDhpM&imgurl=http://www.mbhci.org/templates/meridian/images/content/myspace- icon.png&w=256&h=256&ei=SORYUOmvH7Ky0QGZ- YGwBw&zoom=1&iact=rc&dur=205&sig=104915695799658784733&page=1&tbnh=115&tbnw=115&start=0&ndsp=46&ved=1t:42 9,r:1,s:0,i:144&tx=53&ty=63 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=h3_Ml9rRl_cHzM:&imgrefurl=http://www.eifl.net/events/wor dpress-webinar-eifl- foss&docid=e8e01LE6c20MRM&imgurl=http://www.eifl.net/system/files/201205/wordpress.jpg&w=300&h=300&ei=aeRYUP Qw7YHRAaCigUA&zoom=1&iact=hc&vpx=881&vpy=160&dur=268&hovh=225&hovw=225&tx=114&ty=135&sig=1049156957996 58784733&page=1&tbnh=114&tbnw=113&start=0&ndsp=44&ved=1t:429,r:5,s:0,i:156 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=U5BF8KjrG7KkOM:&imgrefurl=http://www.cdc.jp/tidbit_blog /2010/04/mixi.php&docid=aQFLLz0bCqUUkM&imgurl=http://www.cdc.jp/tidbit_blog/images/mixi_logo.jpg&w=500&h=500 &ei=gORYUJ2xJcXx0gGEkYGIAQ&zoom=1&iact=hc&vpx=183&vpy=168&dur=251&hovh=224&hovw=225&tx=115&ty=101&sig= 104915695799658784733&page=1&tbnh=114&tbnw=135&start=0&ndsp=42&ved=1t:429,r:0,s:0,i:138 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=97d3NEloosJqKM:&imgrefurl=http://rinkya.blogspot.com/201 1/04/mega-teriyaki-mcdonalds-in-japan-review.html&docid=oTl3Jg5RweEYrM&imgurl=http://1.bp.blogspot.com/- JNNEu7JhM1A/TbiWCq4-xUI/AAAAAAAAEqI/8pwdPQy81fE/s1600/mcdonalds.jpg&w=800&h=647&ei=P- dYULXqHMuv0AGauICgDg&zoom=1&iact=hc&vpx=430&vpy=306&dur=579&hovh=197&hovw=244&tx=125&ty=94&sig=10491 5695799658784733&page=1&tbnh=114&tbnw=141&start=0&ndsp=47&ved=1t:429,r:12,s:0,i:191
  20. 20. Image Sources Continued… http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=TUwp- eGDGUedcM:&imgrefurl=http://www.joefino.com/Symbol_html/S43_Pepsico.html&docid=ZDQ4tEJGUXp OvM&imgurl=http://www.joefino.com/Symbol_gif/S43_Pepsico.jpg&w=368&h=429&ei=WOdYUOijFaH00 gHuhIDgBw&zoom=1&iact=rc&dur=163&sig=104915695799658784733&page=1&tbnh=116&tbnw=100&start =0&ndsp=42&ved=1t:429,r:9,s:0,i:156&tx=59&ty=42 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=koDvQp46tUNXuM:&imgrefurl=http://ww w.themusicvoid.com/2010/12/digital-account-manager-sony-music- ny/&docid=jTW6wy9fi9aSfM&imgurl=http://www.themusicvoid.com/wp- content/uploads/2010/12/Sony%252BMusic%252BEntertainment%252BSonyMusicLogo2.jpg&w=310&h=33 8&ei=gedYUK7SL6bV0gG0o4HIAQ&zoom=1&iact=hc&vpx=175&vpy=166&dur=129&hovh=234&hovw=215& tx=114&ty=150&sig=104915695799658784733&page=1&tbnh=135&tbnw=124&start=0&ndsp=42&ved=1t:42 9,r:0,s:0,i:141 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=PmG64hw- 7Q50sM:&imgrefurl=http://en.wikipedia.org/wiki/Virgin_Group&docid=4oVR69_pxYGoBM&imgurl=http:/ /upload.wikimedia.org/wikipedia/en/thumb/9/9e/Virgin.svg/200px-Virgin.svg.png&w=200&h=178&ei=s- dYUKWyCOfq0gHQ6YCwBQ&zoom=1&iact=rc&dur=251&sig=104915695799658784733&page=1&tbnh=112 &tbnw=126&start=0&ndsp=45&ved=1t:429,r:0,s:0,i:128&tx=67&ty=74 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=3Io2ouNi8er5oM:&imgrefurl=http://micro stockinsider.com/guides/stock-industry-big-hitters-corbis&docid=yE-gF7Ti- tInaM&imgurl=http://microstockinsider.com/files/Corbis_logo.png&w=207&h=82&ei=0edYUMa8GofG0Q G2u4DgBA&zoom=1&iact=rc&dur=271&sig=104915695799658784733&page=1&tbnh=65&tbnw=165&start= 0&ndsp=31&ved=1t:429,r:3,s:0,i:117&tx=84&ty=41
  21. 21. Image Sources Continued…Custom Analytics Report Pictures http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analyticsMore HootSuite Pictures http://signup.hootsuite.com/plans/ http://hootsuite.com/dashboard#/tabs?id=15306958
  22. 22. Image Sources Continued…Extra PowerPoint Pictures http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&biw=1680&bih=926&tbm=isch&tbnid=DvXv5GnS0lZblM:&imgrefurl=http://www .famousbloggers.net/hootsuite-free- pro.html&docid=7ftsPzdqLl2Z8M&imgurl=http://www.famousbloggers.net/wp- content/uploads/2010/11/hootsuite_teams-agencies-consultants.jpg&w=601&h=301&ei=8- hYUNWoFIXv0gGOsIHoBQ&zoom=1&iact=rc&dur=241&sig=104915695799658784733&page =2&tbnh=85&tbnw=169&start=43&ndsp=46&ved=1t:429,r:25,s:43,i:294&tx=91&ty=45 https://hootsuite.com/features/custom-analytics http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=wEKeoWWkypjw3M:&imgre furl=http://eecoy.com/content/central-bank-cautions-lebanese-banks-about-spanish-greek- counterparts-0&docid=A2- 4k87X_3iLUM&imgurl=http://eecoy.com/sites/default/files/cautionary_warning_-- _caution_1.png&w=611&h=536&ei=OOlYUO_fJK3U0gHglIEQ&zoom=1&iact=rc&dur=436&si g=104915695799658784733&page=2&tbnh=137&tbnw=157&start=47&ndsp=54&ved=1t:429,r: 16,s:47,i:339&tx=88&ty=101

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