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HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
HootSuite by Brittany Wilson
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HootSuite by Brittany Wilson

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Social Media Platform HootSuite

Social Media Platform HootSuite

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  • 1. HootSuiteBRITTANY WILSON
  • 2. Overview Description Date Launched & Total Registered Users Key Impacts Key Performance Indicators Tips for Personal Use Businesses Using the Platform Advertising Opportunities Cautions for Business and Personal Use
  • 3. Description of HootSuite “ HootSuite is the leading social media dashboard to manage and measure your social networks.” Users can:  Manage several social profiles all in one place  Schedule messages and tweets  Send out bulk messages  Use analytics to measure traffic on social media profiles  Track brand mentions  Uses Ow.ly to shorten links to 140 characters  Build HootSuite teams  Use mobile app Bitly is the biggest competitor(www.hootsuite.com)
  • 4. Social Network Management
  • 5. HootSuite Page
  • 6. Date Launched and Total Registered Users Launched  November 28, 2008 by Invoke Media and Ryan Holmes Total Registered Users  Over 4 Million Users as of August 2012(www.hootsuite.com)
  • 7. Key Impacts HootSuite impacts:  How many and how often people see a brand  The success of a business from social media standpoint  Building and engaging with customers  What content get used again by using the analytics reports
  • 8. Key Performance Indicators• Facebook Insights • Google Analytics
  • 9. KPI’s continued…• Twitter Profile • Ow.ly Click Stats Stats
  • 10. KPI’s continued…• Google+ Pages • Organization Analytics Analytics
  • 11. KPI’s continued… Analytics Report
  • 12. Tips for Personal Use Use the Free Package Use HootSuite to keep you personal and professional profiles managed Use as a personal branding tool Take advantage of the free mobile app
  • 13. Businesses Using HootSuiteExample-McDonald’s used HootSuite during the London2012 Games. They used HootSuite to deal with timezones. All of their Facebook and Twitter needs were doneusing HootSuite.
  • 14. Advertising Opportunities Schedule marketing campaigns using bulk messaging Having scheduled post everyday will help get brand awareness Opportunity to keep your fans aware of what is going on in your company  Advertise on all social media networks quickly and organized using HootSuite!
  • 15. Cautions Business Use  May lose connection/relationship with followers  Cannot control what people say about your brand Personal Use  Nothing can really be deleted once it is on the web
  • 16. Sources Used http://blog.hootsuite.com/mcdonalds-social-management/ http://techcrunch.com/2012/09/06/hootsuite-ceo-were-buying-seesmic-for-the- customer-base-not-the-tech/ http://hootsuite.com/ http://books.google.com/books?id=iHDuxEeklk0C&pg=PA213&lpg=PA213&dq=ho otsuite&source=bl&ots=Vb9dk5BJHf&sig=VqHDsjzcV5KDnWNDAXr7ITC1ha4&hl =en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFgQ6AEwBg#v=onepage&q =hootsuite&f=false ….pg. 213 by Brett Petersel & Esther Schindler http://books.google.com/books?id=5- 4yUlrX2wcC&pg=PA253&lpg=PA253&dq=hootsuite&source=bl&ots=mme6XFsMw Z&sig=K3Gyt0- QwdlBNxvRQHUOLO8hElc&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved =0CEUQ6AEwAw#v=onepage&q=hootsuite&f=false …pg. 253 and 263 by Phyllis Khare http://books.google.com/books?id=Ill8Shnx3TUC&pg=PT152&lpg=PT152&dq=hoo tsuite&source=bl&ots=rBt3-NYKOE&sig=2n2S- UB8JRDPnkyLiHFAs5xipZk&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved =0CFEQ6AEwBQ#v=onepage&q=hootsuite&f=false …pg. 283 by Erik Deckers and Kyle Lacy
  • 17. Sources Used Continued… https://hootsuite.com/features/social-networks https://hootsuite.com/features/custom-analytics https://hootsuite.com/features/teams https://hootsuite.com/features/message- management https://hootsuite.com/features/mobile-apps http://signup.hootsuite.com/plans/ http://hootsuite.com/company http://hootsuite.com/leadership
  • 18. Image Sources http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=DceFIEr_LIXvnM:&imgrefurl=http://www.mediabistro.com/al ltwitter/hootsuite-funding-twapperkeeper_b13875&docid=r8ly3l3Ai- 8KOM&imgurl=http://www.mediabistro.com/alltwitter/files/2010/02/hootsuite_icon.png&w=250&h=248&ei=H-NYUK- oLrG70AGyk4HgAw&zoom=1&iact=hc&vpx=556&vpy=175&dur=558&hovh=198&hovw=200&tx=124&ty=125&sig=10491569579 9658784733&page=1&tbnh=118&tbnw=109&start=0&ndsp=43&ved=1t:429,r:3,s:0,i:137 http://www.google.com/imgres?num=10&um=1&hl=en&client=firefox-a&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=ET- jOSUFYRT3FM:&imgrefurl=http://twitter.com/about/resources&docid=m7arg642PYeihM&imgurl=https://twitter.com/images/ resources/twitter-bird-white-on-blue.png&w=300&h=300&ei=d- NYUL6REaT20gGS7YCwBQ&zoom=1&iact=rc&dur=428&sig=104915695799658784733&sqi=2&page=1&tbnh=115&tbnw=152&s tart=0&ndsp=44&ved=1t:429,r:1,s:0,i:154&tx=34&ty=65 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=25zoyY73hMA4YM:&imgrefurl=http://www.buttonshut.com/F acebook-Buttons/&docid=0CwWhxGEmFdOeM&imgurl=http://www.buttonshut.com/Facebook-Buttons/Facebook-Buttons-1- 10- .png&w=256&h=256&ei=ruNYUMedKdO80AGu_ICwAw&zoom=1&iact=hc&vpx=594&vpy=179&dur=469&hovh=170&hovw=17 0&tx=73&ty=101&sig=104915695799658784733&page=1&tbnh=115&tbnw=115&start=0&ndsp=44&ved=1t:429,r:3,s:0,i:150 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&biw=1680&bih=926&tbm=isch&tbnid=W0rOoPOVizbsSM:&imgrefurl=http://twitter.com/LinkedIn&docid=r10eSLT m1pXSZM&imgurl=http://a0.twimg.com/profile_images/1962900537/TwitterBG_LinkedIn_Icon.jpg&w=297&h=297&ei=yeNY UPHdOdTr0QH8kYGgBw&zoom=1&iact=rc&dur=397&sig=104915695799658784733&page=1&tbnh=114&tbnw=128&start=0&n dsp=47&ved=1t:429,r:0,s:0,i:144&tx=64&ty=57 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&biw=1680&bih=926&tbm=isch&tbnid=CmDVDd1_04bQlM:&imgrefurl=https://plus.google.com/1015608534432121 99687&docid=_v2O-LuS8RA7hM&imgurl=https://lh5.googleusercontent.com/- 2r7nkB71SpM/AAAAAAAAAAI/AAAAAAAAExc/Avog9qId-tQ/s250-c- k/photo.jpg&w=250&h=250&ei=8ONYUMfBK7PO0QHx44CIDA&zoom=1&iact=hc&vpx=188&vpy=183&dur=421&hovh=190&h ovw=190&tx=108&ty=72&sig=104915695799658784733&page=1&tbnh=119&tbnw=119&start=0&ndsp=44&ved=1t:429,r:0,s:0,i: 79
  • 19. Image Sources Continued… http://www.google.com/imgres?um=1&hl=en&client=firefox-a&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=pyv5wXg2IgUF2M:&imgrefurl=https://foursquare.com/about/ logos&docid=uJ53rG2n1al2PM&imgurl=https://playfoursquare.s3.amazonaws.com/press/logo/icon- 512x512.png&w=512&h=512&ei=MuRYUMLcH8eS0QHEi4GQBA&zoom=1&iact=hc&vpx=163&vpy=160&dur=38&hovh=225&ho vw=225&tx=102&ty=100&sig=104915695799658784733&page=1&tbnh=114&tbnw=110&start=0&ndsp=50&ved=1t:429,r:0,s:0,i: 138 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=mhGOEPQePZzcgM:&imgrefurl=http://www.myspace.com/ma vericksabre&docid=wiPp9s6ABfDhpM&imgurl=http://www.mbhci.org/templates/meridian/images/content/myspace- icon.png&w=256&h=256&ei=SORYUOmvH7Ky0QGZ- YGwBw&zoom=1&iact=rc&dur=205&sig=104915695799658784733&page=1&tbnh=115&tbnw=115&start=0&ndsp=46&ved=1t:42 9,r:1,s:0,i:144&tx=53&ty=63 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=h3_Ml9rRl_cHzM:&imgrefurl=http://www.eifl.net/events/wor dpress-webinar-eifl- foss&docid=e8e01LE6c20MRM&imgurl=http://www.eifl.net/system/files/201205/wordpress.jpg&w=300&h=300&ei=aeRYUP Qw7YHRAaCigUA&zoom=1&iact=hc&vpx=881&vpy=160&dur=268&hovh=225&hovw=225&tx=114&ty=135&sig=1049156957996 58784733&page=1&tbnh=114&tbnw=113&start=0&ndsp=44&ved=1t:429,r:5,s:0,i:156 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=U5BF8KjrG7KkOM:&imgrefurl=http://www.cdc.jp/tidbit_blog /2010/04/mixi.php&docid=aQFLLz0bCqUUkM&imgurl=http://www.cdc.jp/tidbit_blog/images/mixi_logo.jpg&w=500&h=500 &ei=gORYUJ2xJcXx0gGEkYGIAQ&zoom=1&iact=hc&vpx=183&vpy=168&dur=251&hovh=224&hovw=225&tx=115&ty=101&sig= 104915695799658784733&page=1&tbnh=114&tbnw=135&start=0&ndsp=42&ved=1t:429,r:0,s:0,i:138 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=97d3NEloosJqKM:&imgrefurl=http://rinkya.blogspot.com/201 1/04/mega-teriyaki-mcdonalds-in-japan-review.html&docid=oTl3Jg5RweEYrM&imgurl=http://1.bp.blogspot.com/- JNNEu7JhM1A/TbiWCq4-xUI/AAAAAAAAEqI/8pwdPQy81fE/s1600/mcdonalds.jpg&w=800&h=647&ei=P- dYULXqHMuv0AGauICgDg&zoom=1&iact=hc&vpx=430&vpy=306&dur=579&hovh=197&hovw=244&tx=125&ty=94&sig=10491 5695799658784733&page=1&tbnh=114&tbnw=141&start=0&ndsp=47&ved=1t:429,r:12,s:0,i:191
  • 20. Image Sources Continued… http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=TUwp- eGDGUedcM:&imgrefurl=http://www.joefino.com/Symbol_html/S43_Pepsico.html&docid=ZDQ4tEJGUXp OvM&imgurl=http://www.joefino.com/Symbol_gif/S43_Pepsico.jpg&w=368&h=429&ei=WOdYUOijFaH00 gHuhIDgBw&zoom=1&iact=rc&dur=163&sig=104915695799658784733&page=1&tbnh=116&tbnw=100&start =0&ndsp=42&ved=1t:429,r:9,s:0,i:156&tx=59&ty=42 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=koDvQp46tUNXuM:&imgrefurl=http://ww w.themusicvoid.com/2010/12/digital-account-manager-sony-music- ny/&docid=jTW6wy9fi9aSfM&imgurl=http://www.themusicvoid.com/wp- content/uploads/2010/12/Sony%252BMusic%252BEntertainment%252BSonyMusicLogo2.jpg&w=310&h=33 8&ei=gedYUK7SL6bV0gG0o4HIAQ&zoom=1&iact=hc&vpx=175&vpy=166&dur=129&hovh=234&hovw=215& tx=114&ty=150&sig=104915695799658784733&page=1&tbnh=135&tbnw=124&start=0&ndsp=42&ved=1t:42 9,r:0,s:0,i:141 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=PmG64hw- 7Q50sM:&imgrefurl=http://en.wikipedia.org/wiki/Virgin_Group&docid=4oVR69_pxYGoBM&imgurl=http:/ /upload.wikimedia.org/wikipedia/en/thumb/9/9e/Virgin.svg/200px-Virgin.svg.png&w=200&h=178&ei=s- dYUKWyCOfq0gHQ6YCwBQ&zoom=1&iact=rc&dur=251&sig=104915695799658784733&page=1&tbnh=112 &tbnw=126&start=0&ndsp=45&ved=1t:429,r:0,s:0,i:128&tx=67&ty=74 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=3Io2ouNi8er5oM:&imgrefurl=http://micro stockinsider.com/guides/stock-industry-big-hitters-corbis&docid=yE-gF7Ti- tInaM&imgurl=http://microstockinsider.com/files/Corbis_logo.png&w=207&h=82&ei=0edYUMa8GofG0Q G2u4DgBA&zoom=1&iact=rc&dur=271&sig=104915695799658784733&page=1&tbnh=65&tbnw=165&start= 0&ndsp=31&ved=1t:429,r:3,s:0,i:117&tx=84&ty=41
  • 21. Image Sources Continued…Custom Analytics Report Pictures http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analytics http://hootsuite.com/features/custom-analyticsMore HootSuite Pictures http://signup.hootsuite.com/plans/ http://hootsuite.com/dashboard#/tabs?id=15306958
  • 22. Image Sources Continued…Extra PowerPoint Pictures http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&biw=1680&bih=926&tbm=isch&tbnid=DvXv5GnS0lZblM:&imgrefurl=http://www .famousbloggers.net/hootsuite-free- pro.html&docid=7ftsPzdqLl2Z8M&imgurl=http://www.famousbloggers.net/wp- content/uploads/2010/11/hootsuite_teams-agencies-consultants.jpg&w=601&h=301&ei=8- hYUNWoFIXv0gGOsIHoBQ&zoom=1&iact=rc&dur=241&sig=104915695799658784733&page =2&tbnh=85&tbnw=169&start=43&ndsp=46&ved=1t:429,r:25,s:43,i:294&tx=91&ty=45 https://hootsuite.com/features/custom-analytics http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en- US:official&channel=fflb&biw=1680&bih=926&tbm=isch&tbnid=wEKeoWWkypjw3M:&imgre furl=http://eecoy.com/content/central-bank-cautions-lebanese-banks-about-spanish-greek- counterparts-0&docid=A2- 4k87X_3iLUM&imgurl=http://eecoy.com/sites/default/files/cautionary_warning_-- _caution_1.png&w=611&h=536&ei=OOlYUO_fJK3U0gHglIEQ&zoom=1&iact=rc&dur=436&si g=104915695799658784733&page=2&tbnh=137&tbnw=157&start=47&ndsp=54&ved=1t:429,r: 16,s:47,i:339&tx=88&ty=101

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