MKTG-338-002 #SUMKTG Heather Lowe Katie Gutoskey EmilyAnn Graudin

1. Chapter 5 - Social Community
Digital You: Social Profile

2. I forgot my phone
http://www.youtube.com/watch?v=OINa46HeWg8

3. The Digital You:
Track your Phone Addiction
Moment
iOS only - $4.99
Break Free
Android only - $1.99
Tock - a game based
on how long you can
last without picking
up your phone

4. How do social networking communities
enable user participation and sharing?
• By making it easy!
– Share buttons
– Applications
– Uploading functionalities
– Embed codes
– Activity streams
http://youtu.be/itvvFfeLh84?t=1m10s

7. But we are
Social Media
Omnivores…
We don’t just
use one social
medium.

9. UMES social media threats
http://www.delmarvanow.com/story/news/loc
al/maryland/2014/10/31/umes-metal-detectors/
18249603/
“UMES installed metal
detectors in the student
center after "threatening
dialogue" was posted on
a social media site”

10. Marketing Applications in the Social
• Paid Media
Community Zone
– Social engagement ad
– Social context ad
– Organic social ads
• Earned Reach
– When people share
positive brand
opinions and branded
content with others
– Word of mouth

11. • Brands boost engagement and sharing
through user-generate content campaigns
https://www.youtube.com/watch?v=LoulFeZbMv0

12. Sites have found a way for users to get paid
for their posts and engagement.

14. Digital You
http://www.linkedin-makeover.com/2014/08/13/linkedin-customized-background-template/
http://www.awwwards.com/45-funny-and-creative-facebook-profile-covers.html
http://socialmediacoachingcenter.com/2013/10-examples-of-awesome-twitter-profile-pages/
http://www.slideshare.net/andrewmacarthy/andrewmacarthycom-10-
examplesofterriblelinkedinprofilephotosbadlinkedinprofilepicsandrewmacarthy
http://www.npr.org/blogs/alltechconsidered/2013/09/05/219266779/our-cultural-addiction-to-phones-in-one-disconcerting-video
http://www.statista.com/chart/2244/breakdown-of-mobile-traffic-by-application/
http://www.businessinsider.com/moment-app-smartphone-addiction-2014-6
http://inthemoment.io/
http://www.insidemobileapps.com/2014/05/15/breakfree-an-app-that-measures-your-smartphone-addiction-to-help-you-quit/
http://www.breakfree-app.com/
http://www.dailyorange.com/2014/04/tock-it-out-students-design-anti-social-media-app-to-combat-phone-addiction/
Other videos to check out:
-Look Up By: Gary Turk
-Can we auto-correct humanity? By: Prince Ea