The document discusses how four unprecedented megatrends - mobile, social, local, and big data - are reshaping companies, industries, and economies. It notes that mobile software will replace everything people write, carry, and touch today. It also discusses how more sophisticated systems are needed to manage the larger and more complex big data being created, and how data from social networks like Facebook provides a wealth of information about users that can be used to personalize marketing and commerce. Social CRM is presented as more powerful than traditional CRM because it is free, data has a longer lifetime, and builds higher trust levels.
6. 6 Years ago: None of the
technologies we are talking
about existed.
7
980
119
7. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
119
8. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
Million
facebook
users.
119
9. 6 Years ago: None of the
technologies we are talking
about existed.
7
Hours per week:
people are using
980
facebook.
Million
facebook
users.
119 Facebook is growing
out of 123 countries
world wide
17. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
1,000,000s 100,000,000s
USERS
10,000s
100s
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA
18. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
1,000,000s 100,000,000s
USERS
Social
Intelligence
Mobile
Intelligence
10,000s
Web
Intelligence
100s
Desktop
BI
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA
19. More Sophisticated Systems are Required to
Manage Larger and More Complex Big Data
1,000,000,000s
30 Billion New Content Pieces
Added Monthly to Facebook
1,000,000s 100,000,000s
140 Million Tweets
USERS
Social Sent per Day
Intelligence
10 Trillion Texts Projected
Mobile
Intelligence Worldwide for 2013
10,000s
Web 35 Hours of Video Uploaded
Intelligence every Minute to YouTube
100s
Desktop 8 Exabytes of Business Data
BI
Created Annually by Companies
Megabytes Gigabytes Terrabytes Petabytes Exabytes
DATA
37. ... and all of their interests
Facebook users publish 60-70
items about themselves
38. ... and all of their interests
Facebook users publish 60-70
items about themselves
DEMOGRAPHICS ACTIVITIES INTERESTS NETWORK
Name: John Doe CHECK-INS BRANDS FRIEND - JANE
Age: 28 Golden Gate Park Timberland, Adidas, Crest Age: 32
Birthday: Oct 25, 1983 Juice It! PLACES Gender: Female
Gender: Male Giants Stadium Yosemite, Napa Valley, Likes: Zinfandel
Family: Married Markham Winery Big Sur, Rome Check-ins: Grand Canyon
Education: Masters 12 RSVP‘S
Tuesday
PEOPLE FRIEND - TOM
College: Georgia Tech 49ers Game Steve Jobs, Hillary Clinton,
Tahoe ski weekend Age: 34
Location: San Francisco, CA Leo Messi, Lady Gaga
New Year’s Eve party Gender: Male
Hometown: Cincinnati, OH Likes: Golf
Country: USA Escape from Alcatraz SPORTS
49ers, Giants, Sharks, Check-ins: Starbucks
Employer: Intel Warriors
Language: English, Spanish
52. E
C
ER
M
M
O
C
SA GE
MES
DEALS
EVE
NTS
C
O
U
PO
N
PERSONALIZE YOUR MARKETING & COMMERCE
53.
54. Social CRM is much more powerful than
Traditional CRM
55. Social CRM is much more powerful than
Traditional CRM
Traditional CRM Social CRM
Setup Cost $ xxx millions Free
Half Life of Data 36 months A lifetime
Maintenance Cost $ x millions per year Self-Maintained
Level of Trust Low High
76. „…Businesses don‘t have the choice
on whether or not they do social
media, the choice is on how well they
do it!“
Erik Qualman, Socialnomics
77. „…Businesses don‘t have the choice
on whether or not they do social
media, the choice is on how well they
do it!“
Erik Qualman, Socialnomics
„…social media is your customer
today, customer tomorrow,
employees, etc.“
Scott Monty, Ford Motor Company
78. Only if you know your customers,
you can deliver better services.
79. Only if you know your customers,
you can deliver better services.
JD Sports had
Special Sunday Deals?
Why are they sending me nappy
vouchers? I don´t have a child!
I would love to go to China,
when is the best time to book?
Why doesn´t Groupon send
me offers I realy need?
I wonder what I could buy
Jim for his birthday?