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Nobody sees it happening, but the architecture of our time Is becoming the architecture of the next time. . . .  --Mark Strand,  The Next Time William Carleton (@wac6) http://wac6.com August 12, 2010
YESTERDAY TODAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tensions Social Media Exploits to Produce Surprise & Delight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Workings of Your Online Brand
Pessimist Optimist Life is on the surface
. . . And the dazzle Of light upon the waters is as nothing beside the changes Wrought therein, just as our waywardness means Nothing against the steady pull of things over the edge. Nobody can stop the flow, but nobody can start it either. --Mark Strand,  The Next Time

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What's next for social media

  • 1. Nobody sees it happening, but the architecture of our time Is becoming the architecture of the next time. . . . --Mark Strand, The Next Time William Carleton (@wac6) http://wac6.com August 12, 2010
  • 2.
  • 3.
  • 4.
  • 5. The Workings of Your Online Brand
  • 6. Pessimist Optimist Life is on the surface
  • 7.
  • 8. . . . And the dazzle Of light upon the waters is as nothing beside the changes Wrought therein, just as our waywardness means Nothing against the steady pull of things over the edge. Nobody can stop the flow, but nobody can start it either. --Mark Strand, The Next Time

Editor's Notes

  1. First thing I want to say is, social media is already on its way to becoming the old media.
  2. But on its way there, some pretty interesting things are happening. Qualitative changes are happening that will reshape old things. Yesterday = received; today = exaggerated and imprecise prognostication; the next time = what comes of the clash of the now, how those tensions are resolved.
  3. Facebook : Twitter Carriers ; FCC Google : University Libraries Professionals : Bloggers
  4. Now this is just personal opinion. Relative weight of attributes of values, at this moment.
  5. Your own activity (or passivity) in social media interlocks with the activity of your social circle as well as commerce (private and civic). You will have an online identity, with or without your participation. You will shape it or you will leave it to others.
  6. Two types of dispositions.
  7. You should participate. How you participate depends on who you are.
  8. More of the Mark Strand poem. From “Blizzard of One” (1998).