More Related Content Similar to 20130418 corina kuiper Similar to 20130418 corina kuiper (20) 1. The Effectual Catalyst
© The Effectual Catalyst
Corporate Venturing:
The Art of Raising Teenagers
Corina Kuiper
18 April 2013
The Effectual Catalyst
4. The Effectual Catalyst
4
Outline
• Granularity of Innovation
‘the members of the family’
• Disruptive Innovation in
large companies
“teenagers and parents”
• Managing Disruptive
Innovation
“the art of dealing with
teenagers”
• Granularity of Innovation
‘the members of the family’
© The Effectual Catalyst
5. The Effectual Catalyst
Today’s logic cannot to deal with the global trends:
New ways of thinking and working are required
The rise of
emerging markets
Aging population
Increased consumer empowerment
and sustainable lifestyles
Climate change and
sustainable development
© The Effectual Catalyst 5
6. The Effectual Catalyst
Healthcare: issue is not just money but there are not enough
hands to take care of elderly and chronically diseased.
6
The rise of
emerging markets
7. The Effectual Catalyst
adults die each year from Cancer
adults die each year from Cardiovascular Disease
people worldwide are affected by Alzheimer's
disease
adults have diabetes
people are newly diagnosed with tuberculosis every
year and it remains a worldwide threat
people suffer from Asthma; more than 200 million
have Chronic Obstructive Pulmonary Disease
285 million
8 million
300 million
24 million
17 million
7 million
© The Effectual Catalyst 7
8. The Effectual Catalyst
• In 2020 emerging countries will spend 60% of their Healthcare budget on
chronic diseases
• In China’s big cities 20% of children between 7-17 are overweight/obese
• In China 85% of deaths are related to chronic diseases
• In China 70% of diseases are chronic diseases (260 million people)
• In US 75% of Healthcare costs are related to chronic diseases
It is getting worse….
8 © The Effectual Catalyst 8
9. The Effectual Catalyst
of prescriptions are never filled
Of medicine are taken properly
Direct and indirect healthcare costs due to non-
adherence (US)$290 billion
25-30%
50%
Patient behavior and Pharma cost trend
Pharma model is broken
© The Effectual Catalyst 9
10. The Effectual Catalyst
Change is the
key driver of
business creation
10
“We cannot solve our
problems with the
same thinking we used
to created them”
Albert Einstein
12. The Effectual Catalyst
The logic of the business case today
Opportunities
Global Trends
Business
Case
• NPV,
• ROI
• ….
Strategic
Ambition
• Markets
• Categories
•Brand image
Right
To win
• Technology
position
• Market
position
© The Effectual Catalyst 12
13. The Effectual Catalyst
… with Open Innovation your are no longer limited to
your in-house technology/market positions
Opportunities
Business
Case
• NPV,
• ROI
• ….
Strategic
Ambition
• Markets
• Categories
•Brand image
Right
To win
• Technology
position
• Market
position
Right
To win
• Technology
position
• Market
position
© The Effectual Catalyst 13
Global Trends
14. The Effectual Catalyst
HeartStart Home Defibrillator
• No time to read the manual!
• Easy to use
• Specifically designed
for use at home
• Life saver
• Making a difference
•80% of the cardiac arrests occurs at home
•Brain death and permanent death start to
occur in just 4 to 6 minutes
•Few attempts succeed after 10 minutes.
•Only 5% survives!
We’ve been listening to people...
© The Effectual Catalyst 14
15. The Effectual Catalyst
Disruptiveness to the customer determines how to innovate
Opportunities
Business
Case
• NPV,
• ROI
• ….
Strategic
Ambition
• Markets
• Categories
•Brand image
Disruptive
ness
• Existing vs
New to world
Right
To win
• Technology
position
• Market
position
© The Effectual Catalyst 15
Global Trends
16. The Effectual Catalyst
Granularity of Innovation
Market life cycle Disruptiveness to consumer
• New to the world
• New adjacent category
• New in the category
• Improved
“The Granularity of Innovation”,
A more granular perspective on innovation types driving
enduring company performance.
Granularity of Innovation is courtesy of
Fred van Ommen (Bizz Innovation Group)
Corina Kuiper (The Effectual Catalyst)
OUTSIDE - IN OUTSIDE - IN
© The Effectual Catalyst 16
17. The Effectual Catalyst
Two dimensions creating view on different types of innovation
emerging
growth
mature
decline
Disruptiveness (proposition is…)
Marketlifecycle(Segment/geo)
New category
New Business
Creation
Product
Creation
improved
product
new in
category
new
adjacent
category
new to
world
New categoryExisting category
Granularity of Innovation is courtesy of
Fred van Ommen (Bizz Innovation Group)
Corina Kuiper (The Effectual Catalyst) © The Effectual Catalyst 17
18. The Effectual Catalyst
…. that enables different innovation perspectives
From market share battle in existing spaces to opening new spaces
New categoryExisting category
Granularity of Innovation is courtesy of
Fred van Ommen (Bizz Innovation Group)
Corina Kuiper (The Effectual Catalyst) © The Effectual Catalyst 18
19. The Effectual Catalyst
Different types of business and business models
© The Effectual Catalyst 19
New business
New Business Creation
Established business
Product creation
• Recombine existing resources
• Mitigating risks
• Existing ecosystem
• Market share battle
• Customer insights known
• Leverage existing channels
• Established business models
• Focus on execution/leverage
• Short/mid-term
• Existing organization
• Generate new opportunities
• Deal with the Unknowable
• New ecosystem
• Building mountains (platform)
• Changing customer behavior
• Building new channels
• New business models
• Learning / iterative
• Mid/long-term
• New capabilities
20. The Effectual Catalyst
20
Outline
• Granularity of Innovation
‘the members of the family’
• Disruptive Innovation in
large companies
“teenagers and parents”
• Managing Disruptive
Innovation
“the art of dealing with
teenagers”
•Disruptive Innovation in
large companies
“teenagers and parents
© The Effectual Catalyst
21. The Effectual Catalyst
The large-company Syndrome:
why companies cherish babies and adults
but find it difficult to raise teenagers
© The Effectual Catalyst 21
23. The Effectual Catalyst
New business
New Business Creation
Established business
Product creation
• Your identity is know and key asset
• You know more, can do more, and are
known by many more people
• You have something to lose
• You maximize on sales/profit
• Your company patience is 1-3 years
• Don’t like uncertainty
• Optimize each business case
• Failures are wrong
• Think before you act (rationale)
• Where does it fit (leverage) – ‘borrow’
• Design for scale
• Carrot and stick incentives have positive
impact on performance
• You discover/develop your identity
• You are creating new ways /networks
(‘use it or lose it’ principle)
• You have something to gain
• You manage on cash-out (affordable loss)
• Like to be challenged
• Optimize the portfolio
• Fail fast and cheap
• You need to experiment (emotion)
• Building outside the scope – ‘forget’
• Getting to plan B (because A didn’t work)
• Intrinsic motivation drives performance;
carrot and stick is counterproductive
Two different brains
© The Effectual Catalyst 23
24. The Effectual Catalyst
You have a choice:
Scene Setting
Target : develop a new Category in Home Lighting = Scene Setting
Lamps
LivingColours
Living White
© The Effectual Catalyst 24
25. The Effectual Catalyst
You have a choice
Innovation Matrix is courtesy of
Fred van Ommen (Bizz Innovation Group)
Corina Kuiper (The Effectual Catalyst)
© The Effectual Catalyst 25
26. The Effectual Catalyst
Building a bowling alley
Drakensberg Mountains, South
Africa. A classic example of the way in
which rock layers of one sort and
another are piled one on top of the
other to build mountains
Platform
© The Effectual Catalyst 26
29. The Effectual Catalyst
29
Outline
• Granularity of Innovation
‘the members of the family’
• Disruptive Innovation in
large companies
“teenagers and parents”
• Managing Disruptive
Innovation
“the art of dealing with
teenagers”
•Managing Disruptive
Innovation
“the art of dealing with
teenagers
© The Effectual Catalyst
30. The Effectual Catalyst
How to get the best out of two worlds?
Create a ‘Living Apart Together’ Environment
BORROW
FORGET
LEARN
© The Effectual Catalyst 30
31. The Effectual Catalyst
How to get the best out of two worlds?
Create a ‘Living Apart Together’ Environment
© The Effectual Catalyst 31
Core NBC
Senior executive
team
32. The Effectual Catalyst
Process /
Operating requirements
People & Partners
Entrepreneurship
Performance
Management
The Venture Framework
© The Effectual Catalyst 32
Strategy /
Vision and Opportunity
Portfolio
COMMON LANGUAGES
33. The Effectual Catalyst
Guide to teenager development - parent
1. As a parent be consistent (consistent strategy over time)
2. Long term, staged financial support, but don’t spoil them (boxed cash budgets)
3. Set boundaries but within the boundaries give freedom to operate (incubators)
4. Be patient, let them grow up and be realistic in your expectations
(all big businesses start small)
5. Let them borrow what you have, who and what you know but don’t prescribe
how to use it. Allow them to forget your ‘logic’
6. Challenge and protect; be a coach not a drill sergeant
7. Let them learn from mistakes (fail fast and cheap); there is no substitute for
real life experience
8. Encourage them to date with people outside the family and network with
new people to find new ways/logics
9. It is not about what they say but what they do that makes the difference
10.Don’t use carrot and stick but build on intrinsic motivation
© The Effectual Catalyst 33
34. The Effectual Catalyst
Guide to teenager development - teenager
1. Discover your strengths and where they excel (sustainable uniqueness and
positioning)
2. Start with what you see in the world, not with yourself (outside in)
3. Define how you will be successful; what is your DNA (business model)
4. The proof of the pudding is in the eating (learning by doing)
5. Pilot to learn/experiment, create stepping stones and leverage what you have
6. It is not an one-man-act but create networks and co-create with friends and
share joy and sorrow (partnership/co-creation)
7. It is all about what people do, not what they say; potential friends don’t exist
8. Look for people outside your family that can act as a mirror for your most
burning questions and who keep you honest (advisory board)
9. Keep your options open as you will find out you need a plan B because plan A
didn’t work (scenario planning, DTA)
10. Translate your dream in what you need to do today and accelerate
© The Effectual Catalyst 34
