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Social storytelling 
for non-profits 
burt@storify.com 
@BurtHerman
500 
million 
100 
hours 
4.75 
billion
http://www.flickr.com/photos/vasenka/6736794845/sizes/l/in/photostream/
To form or tell 
stories of; 
to narrate or 
describe in a story.
Storytelling > Curation > Collecting
How do we 
make stories social?
Embeddable, dynamic 
!
Social notifications 
!
Stories take all forms 
!
Example: HRW Daily Digest
Example: The British Monarchy
Example: The White House
Example: The White House
Example: International Rescue Committee
Thank you 
burt@storify.com 
@BurtHerman

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